After 20 years, Furne One is ready to take his brand in a new direction. The Filipino designer, who has dressed leading ladies such as Beyonce, Katy Perry and Jennifer Lopez through his Amato Couture label, is launching his first fully fledged menswear line.
One, who founded his label in Dubai with business partner Rashid Ali in 2002, four years after arriving in the UAE, says it's always been his dream to design a collection for men.
"The time wasn't right and there wasn't really a demand for it beforehand," he tells The National. "But now, Dubai has changed so much and there are so many men who love to get dressed up and are willing to experiment.
"Dubai is different in many ways when it comes to fashion. There's a kind of artsy vibe. And, that's exactly where I see my label."
The new collection, to be showcased at Arab Fashion Week in Dubai on Thursday, is inspired by India. It's a country One says he fell in love with after his travels across Mumbai, Delhi, Kolkata, Goa and Agra to see the Taj Mahal in 2019.
"I was so inspired by the colours. Everywhere, there are bright colours ... deep reds, beautiful blues ... and all very festive," he says. "And, I absolutely love the culture. The people are so warm and friendly everywhere."
Through 33 pieces, One's vivid collection reinterprets traditional Indian silhouettes and mixes them with contemporary ones. In one piece, a bright blue oversized bomber jacket is paired with a bulbous trouser, inspired by dhotis traditionally worn by men in some parts of India. There are also pleated skirts, a nod to sarong-line robes worn in many parts of South India, paired with bright hoodies. Turbans in various shades also feature heavily in the collection.
"I've taken vintage India and put my modern twist on it," One says. "I used a lot of Indian silk and mixed it with laces. So you'll also see a lot of beaded shirts and lots of sequins and lots of solid colours."
The Amato man, he explains, is in his twenties.
"He's very trendy and he's not afraid to experiment," he says. "He's also very creative and loves to travel and explore new things."
One, who began his career designing wedding dresses for well-heeled Gulf women, first earned international fame after he appeared on the reality show Germany's Next Topmodel hosted by Heidi Klum in 2008. It was here he met Perry, who was so impressed by his work that she asked him to create looks for her California Dreams world tour, which spanned 124 shows between 2011 and 2012.
His dresses have since been worn by a host of Hollywood stars as well as Priyanka Chopra Jonas and Katrina Kaif from Bollywood.
Four years ago, in a departure from his glittering gowns, One launched a ready-to-wear line for women under his Amato label.
The reception has been "promising", he says, with plans for more collections to come.
But for now, it's the menswear line taking all his attention.
"The plan is to expand the line, including shoes, bags and maybe add a sportswear and a perfume line," he says.
"I've had a few menswear in my past collections. But this is the first full collection and I can't wait to see what everyone thinks of it."
For someone who landed in Dubai in 1998 while on transit from New York City, and later decided to stay, he says his success has been tied to the city's growth in many ways.
"I am so proud to see Dubai emerging as an international fashion hub," he says. "Amato has always been a label that's not afraid to experiment, that's strong and does not follow the dictates of fashion. And it's dramatic. My brand and Dubai are similar in so many ways.
What is an Amato muse?
If you've seen any of One's shows or his promotional campaigns, you'll see a familiar face front and centre. Iranian model Sajad Pourhasan was selected as the designer's muse for his international appeal, says the designer.
"We chose him because we feel people in this region can relate to him — he can be Arab, Indian or Persian when he wears our clothes," he says.
Pourhasan, 28, first came to Dubai five years ago looking to make it in the modelling world. But unable to find the kind of work he wanted, he had almost given up on his dreams and planned to return home when he went to audition for one of One's shows two years ago.
"There were projects but not a steady flow, and it was not easy. But after my association with Amato, everything has changed for me," he says. "I now have more assignments coming my way and being the face of such an well-loved brand is just amazing."
The plan, he says, is to go international.
"I would love to be in Milan, London, Paris and New York. That's the dream. And, I think being in Dubai will take me there," he says.
UAE currency: the story behind the money in your pockets
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UPI facts
More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions
List of officials:
Referees: Chris Broad, David Boon, Jeff Crowe, Andy Pycroft, Ranjan Madugalle and Richie Richardson.
Umpires: Aleem Dar, Kumara Dharmasena, Marais Erasmus, Chris Gaffaney, Ian Gould, Richard Illingworth, Richard Kettleborough, Nigel Llong, Bruce Oxenford, Ruchira Palliyaguruge, Sundaram Ravi, Paul Reiffel, Rod Tucker, Michael Gough, Joel Wilson and Paul Wilson.
The biog
Age: 59
From: Giza Governorate, Egypt
Family: A daughter, two sons and wife
Favourite tree: Ghaf
Runner up favourite tree: Frankincense
Favourite place on Sir Bani Yas Island: “I love all of Sir Bani Yas. Every spot of Sir Bani Yas, I love it.”
Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
Specs
Engine: Duel electric motors
Power: 659hp
Torque: 1075Nm
On sale: Available for pre-order now
Price: On request
NO OTHER LAND
Director: Basel Adra, Yuval Abraham, Rachel Szor, Hamdan Ballal
Stars: Basel Adra, Yuval Abraham
Rating: 3.5/5
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THE BIO
Born: Mukalla, Yemen, 1979
Education: UAE University, Al Ain
Family: Married with two daughters: Asayel, 7, and Sara, 6
Favourite piece of music: Horse Dance by Naseer Shamma
Favourite book: Science and geology
Favourite place to travel to: Washington DC
Best advice you’ve ever been given: If you have a dream, you have to believe it, then you will see it.
Company profile
Name: Dukkantek
Started: January 2021
Founders: Sanad Yaghi, Ali Al Sayegh and Shadi Joulani
Based: UAE
Number of employees: 140
Sector: B2B Vertical SaaS(software as a service)
Investment: $5.2 million
Funding stage: Seed round
Investors: Global Founders Capital, Colle Capital Partners, Wamda Capital, Plug and Play, Comma Capital, Nowais Capital, Annex Investments and AMK Investment Office
ESSENTIALS
The flights
Emirates flies from Dubai to Phnom Penh via Yangon from Dh2,700 return including taxes. Cambodia Bayon Airlines and Cambodia Angkor Air offer return flights from Phnom Penh to Siem Reap from Dh250 return including taxes. The flight takes about 45 minutes.
The hotels
Rooms at the Raffles Le Royal in Phnom Penh cost from $225 (Dh826) per night including taxes. Rooms at the Grand Hotel d'Angkor cost from $261 (Dh960) per night including taxes.
The tours
A cyclo architecture tour of Phnom Penh costs from $20 (Dh75) per person for about three hours, with Khmer Architecture Tours. Tailor-made tours of all of Cambodia, or sites like Angkor alone, can be arranged by About Asia Travel. Emirates Holidays also offers packages.
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Company profile
Name: Tharb
Started: December 2016
Founder: Eisa Alsubousi
Based: Abu Dhabi
Sector: Luxury leather goods
Initial investment: Dh150,000 from personal savings
How to get exposure to gold
Although you can buy gold easily on the Dubai markets, the problem with buying physical bars, coins or jewellery is that you then have storage, security and insurance issues.
A far easier option is to invest in a low-cost exchange traded fund (ETF) that invests in the precious metal instead, for example, ETFS Physical Gold (PHAU) and iShares Physical Gold (SGLN) both track physical gold. The VanEck Vectors Gold Miners ETF invests directly in mining companies.
Alternatively, BlackRock Gold & General seeks to achieve long-term capital growth primarily through an actively managed portfolio of gold mining, commodity and precious-metal related shares. Its largest portfolio holdings include gold miners Newcrest Mining, Barrick Gold Corp, Agnico Eagle Mines and the NewMont Goldcorp.
Brave investors could take on the added risk of buying individual gold mining stocks, many of which have performed wonderfully well lately.
London-listed Centamin is up more than 70 per cent in just three months, although in a sign of its volatility, it is down 5 per cent on two years ago. Trans-Siberian Gold, listed on London's alternative investment market (AIM) for small stocks, has seen its share price almost quadruple from 34p to 124p over the same period, but do not assume this kind of runaway growth can continue for long
However, buying individual equities like these is highly risky, as their share prices can crash just as quickly, which isn't what what you want from a supposedly safe haven.
The specs
Engine: 3.8-litre, twin-turbo V8
Transmission: eight-speed automatic
Power: 582bhp
Torque: 730Nm
Price: Dh649,000
On sale: now
RedCrow Intelligence Company Profile
Started: 2016
Founders: Hussein Nasser Eddin, Laila Akel, Tayeb Akel
Based: Ramallah, Palestine
Sector: Technology, Security
# of staff: 13
Investment: $745,000
Investors: Palestine’s Ibtikar Fund, Abu Dhabi’s Gothams and angel investors
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The specs
Engine: Four electric motors, one at each wheel
Power: 579hp
Torque: 859Nm
Transmission: Single-speed automatic
Price: From Dh825,900
On sale: Now
Greatest of All Time
Starring: Vijay, Sneha, Prashanth, Prabhu Deva, Mohan
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The rules on fostering in the UAE
A foster couple or family must:
- be Muslim, Emirati and be residing in the UAE
- not be younger than 25 years old
- not have been convicted of offences or crimes involving moral turpitude
- be free of infectious diseases or psychological and mental disorders
- have the ability to support its members and the foster child financially
- undertake to treat and raise the child in a proper manner and take care of his or her health and well-being
- A single, divorced or widowed Muslim Emirati female, residing in the UAE may apply to foster a child if she is at least 30 years old and able to support the child financially
The five pillars of Islam
Napoleon
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Specs
Engine: 51.5kW electric motor
Range: 400km
Power: 134bhp
Torque: 175Nm
Price: From Dh98,800
Available: Now
Essentials
The flights
Whether you trek after mountain gorillas in Rwanda, Uganda or the Congo, the most convenient international airport is in Rwanda’s capital city, Kigali. There are direct flights from Dubai a couple of days a week with RwandAir. Otherwise, an indirect route is available via Nairobi with Kenya Airways. Flydubai flies to Kinshasa in the Democratic Republic of Congo, via Entebbe in Uganda. Expect to pay from US$350 (Dh1,286) return, including taxes.
The tours
Superb ape-watching tours that take in all three gorilla countries mentioned above are run by Natural World Safaris. In September, the company will be operating a unique Ugandan ape safari guided by well-known primatologist Ben Garrod.
In the Democratic Republic of Congo, local operator Kivu Travel can organise pretty much any kind of safari throughout the Virunga National Park and elsewhere in eastern Congo.
Killing of Qassem Suleimani
Tori Amos
Native Invader
Decca