Rumours are swirling that Ye, the rapper and designer formerly known as Kanye West, could take over his late friend Virgil Abloh's role at Louis Vuitton. AP
Rumours are swirling that Ye, the rapper and designer formerly known as Kanye West, could take over his late friend Virgil Abloh's role at Louis Vuitton. AP
Rumours are swirling that Ye, the rapper and designer formerly known as Kanye West, could take over his late friend Virgil Abloh's role at Louis Vuitton. AP
Rumours are swirling that Ye, the rapper and designer formerly known as Kanye West, could take over his late friend Virgil Abloh's role at Louis Vuitton. AP

What if Ye took over menswear at Louis Vuitton?


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As the fashion industry struggles to come to terms with the premature death of Virgil Abloh, the Ghanaian-American designer who headed up menswear at Louis Vuitton, the rumours are already swirling about who might be in the running to take over the role.

Such speculations are normal at this point, usually with a number of names fluttering around. Interestingly, however, this time only one name is being mentioned: Ye, the artist formally known as Kanye West.

While nothing more than rumour so far, this is little more than conjecture with both Louis Vuitton and parent company LVMH staying silent on the matter. However, if Louis Vuitton does decide to name Ye as Abloh's successor, there are a few factors that work against the rapper.

The argument against Ye

Firstly, Ye has no high-level experience of running a fashion house, with both his attempts, Pastelle and Yeezy clothing, both quietly disappearing from sight, although his Yeezy sneaker brand still does roaring business for him and brand partner adidas.

Ye's much-discussed eccentricity is another question mark. With fashion such a result-driven industry, there is less space for undisciplined characters. Likewise, Ye is well known for his disregard for deadlines, as shown during the often-delayed releases of his albums – the latest example being that of his 10th album Donda. With a tight schedule to maintain, and a rigid timetable of collections to follow, there is no time for pause in fashion.

Famed designer Virgil Abloh died on November 28 from cancer. Reuters
Famed designer Virgil Abloh died on November 28 from cancer. Reuters

Why Ye could be the one

However, there are also many factors that could work in Ye's favour. While he is known as a rapper, he has extensive industry knowledge, having interned with the Italian house Fendi in 2009, and often surrounds himself with key fashion players. In 2010, Ye asked the designer Phillip Lim to create the wardrobe for his short film, Runaway, and this year, for the Donda listening parties, Ye was able to rope in none other than Balenciaga creative director Demna Gvasalia.

Ye also had Abloh, the man he is now tipped to replace, as his creative director since 2008. The two were close friends and since Abloh's death, Ye has been quoted saying he feels duty-bound to continue his friend's work.

A major part of Ye's success is an uncanny ability to tune into the zeitgeist. He announced the launch of his Yeezy Nike trainers by wearing a pair of prototypes to his 2008 Grammy performance, sparking a frenzy from his designs that continue to this day. Yeezy, now with adidas, is today valued by Forbes at $1.8 billion, thanks largely to West's skill at creating hype around each new launch.

The Yeezy x Gap hoodie sold out in seconds via pre-orders. Photo: Gap
The Yeezy x Gap hoodie sold out in seconds via pre-orders. Photo: Gap

While much of Abloh's success at Louis Vuitton is down to the cult of celebrity, with customers eager to snap up anything by the designer, Ye has turned it into an art form. Credited with helping to transform his ex-wife Kim Kardashian's career from a reality TV star into a bona fide fashion heavyweight, in June 2020, Ye signed a billion-dollar deal with clothing brand Gap, called Yeezy Gap, for which he will rework the clothing offering, and that will net him royalties on sale.

To date, the collaboration has only released two items: a "round" jacket that sold out in seconds via pre-orders, and a hoodie. Yet, thanks largely to this deal, Ye's personal fortune is thought to be worth upwards of $2 billion, with Bloomberg staking it as high as $6.8b.

In contrast, Abloh's own label, Off-White, known for extremely expensive streetwear – think $1,000 hoodies, and a pair of trainers with the word "shoelaces" written on them for $700 - coupled with his income at Louis Vuitton, meant Abloh was worth about $20 million at the time of his death.

In 2018, Abloh was named by Time magazine as one of the top 100 influential people in the world. Ye, meanwhile, made the same list two years earlier.

Kim Kardashian and Ye at the MTV Video Music Awards in New York in 2016. AP
Kim Kardashian and Ye at the MTV Video Music Awards in New York in 2016. AP

Also, Ye and Louis Vuitton already have history. In 2008, long before Abloh took over the reins, Ye created the trainers for the menswear show.

So while Ye may seem like an outsider for the house, he has, in so many ways, already proved his commercial pull, and his ability to shift product at an unprecedented scale. He may have little first-hand design experience, but they may not be such a drawback. After all, every house has a full, talented design studio to assist the designer at every step.

What Ye has, and that Abloh had, is credibility – that shifting, undefinable ability to speak to a wide audience. As both Abloh and Ye have already proved, that audience is also prepared to spend heavily to buy into their vision. So while Ye may be chaotic, ungovernable and something of an outlier, perhaps he is precisely the man to continue the work of his friend.

Louis Vuitton took a big gamble by appointing Abloh, making him the first black man to head up a major fashion house. If the company is looking to continue that path, then perhaps Ye, with all his faults, is the man to do it.

'Falling%20for%20Christmas'
%3Cp%3EDirector%3A%20Janeen%20Damian%3Cbr%3E%3Cbr%3EStars%3A%20Lindsay%20Lohan%2C%20Chord%20Overstreet%2C%20Jack%20Wagner%2C%20Aliana%20Lohan%3Cbr%3E%3Cbr%3ERating%3A%201%2F5%3C%2Fp%3E%0A
Gothia Cup 2025

4,872 matches 

1,942 teams

116 pitches

76 nations

26 UAE teams

15 Lebanese teams

2 Kuwaiti teams

MOUNTAINHEAD REVIEW

Starring: Ramy Youssef, Steve Carell, Jason Schwartzman

Director: Jesse Armstrong

Rating: 3.5/5

Labour dispute

The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.


- Abdullah Ishnaneh, Partner, BSA Law 

SPECS
%3Cp%3E%0D%3Cstrong%3EEngine%3A%3C%2Fstrong%3E%204.0-litre%20twin-turbo%20V8%0D%3Cbr%3E%3Cstrong%3EPower%3A%3C%2Fstrong%3E%20750hp%20at%207%2C500rpm%0D%3Cbr%3E%3Cstrong%3ETorque%3A%3C%2Fstrong%3E%20800Nm%20at%205%2C500rpm%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%3C%2Fstrong%3E%207%20Speed%20dual-clutch%20auto%0D%0D%3Cbr%3E%3Cstrong%3ETop%20speed%3A%3C%2Fstrong%3E%20332kph%0D%3Cbr%3E%3Cstrong%3EFuel%20consumption%3A%3C%2Fstrong%3E%2012.2L%2F100km%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3EYear%20end%0D%3Cbr%3E%3Cstrong%3EPrice%3A%3C%2Fstrong%3E%20From%20Dh1%2C430%2C000%20(coupe)%3B%20From%20Dh1%2C566%2C000%20(Spider)%3C%2Fp%3E%0A

Pad Man

Dir: R Balki

Starring: Akshay Kumar, Sonam Kapoor, Radhika Apte

Three-and-a-half stars

Ms Yang's top tips for parents new to the UAE
  1. Join parent networks
  2. Look beyond school fees
  3. Keep an open mind
How The Debt Panel's advice helped readers in 2019

December 11: 'My husband died, so what happens to the Dh240,000 he owes in the UAE?'

JL, a housewife from India, wrote to us about her husband, who died earlier this month. He left behind an outstanding loan of Dh240,000 and she was hoping to pay it off with an insurance policy he had taken out. She also wanted to recover some of her husband’s end-of-service liabilities to help support her and her son.

“I have no words to thank you for helping me out,” she wrote to The Debt Panel after receiving the panellists' comments. “The advice has given me an idea of the present status of the loan and how to take it up further. I will draft a letter and send it to the email ID on the bank’s website along with the death certificate. I hope and pray to find a way out of this.”

November 26:  ‘I owe Dh100,000 because my employer has not paid me for a year’

SL, a financial services employee from India, left the UAE in June after quitting his job because his employer had not paid him since November 2018. He owes Dh103,800 on four debts and was told by the panellists he may be able to use the insolvency law to solve his issue. 

SL thanked the panellists for their efforts. "Indeed, I have some clarity on the consequence of the case and the next steps to take regarding my situation," he says. "Hopefully, I will be able to provide a positive testimony soon."

October 15: 'I lost my job and left the UAE owing Dh71,000. Can I return?'

MS, an energy sector employee from South Africa, left the UAE in August after losing his Dh12,000 job. He was struggling to meet the repayments while securing a new position in the UAE and feared he would be detained if he returned. He has now secured a new job and will return to the Emirates this month.

“The insolvency law is indeed a relief to hear,” he says. "I will not apply for insolvency at this stage. I have been able to pay something towards my loan and credit card. As it stands, I only have a one-month deficit, which I will be able to recover by the end of December." 

Despacito's dominance in numbers

Released: 2017

Peak chart position: No.1 in more than 47 countries, including the United States, the United Kingdom, Australia and Lebanon

Views: 5.3 billion on YouTube

Sales: With 10 million downloads in the US, Despacito became the first Latin single to receive Diamond sales certification

Streams: 1.3 billion combined audio and video by the end of 2017, making it the biggest digital hit of the year.

Awards: 17, including Record of the Year at last year’s prestigious Latin Grammy Awards, as well as five Billboard Music Awards

Global state-owned investor ranking by size

1.

United States

2.

China

3.

UAE

4.

Japan

5

Norway

6.

Canada

7.

Singapore

8.

Australia

9.

Saudi Arabia

10.

South Korea

The specs

Engine: 6.2-litre V8

Transmission: ten-speed

Power: 420bhp

Torque: 624Nm

Price: Dh325,125

On sale: Now

The Lost Letters of William Woolf
Helen Cullen, Graydon House 

Brief scores:

Arsenal 4

Xhaka 25', Lacazette 55', Ramsey 79', Aubameyang 83'

Fulham 1

Kamara 69'

SPEC%20SHEET%3A%20APPLE%20IPHONE%2015%20PRO%20MAX
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'Of Love & War'
Lynsey Addario, Penguin Press

Match info

What: Fifa Club World Cup play-off
Who: Al Ain v Team Wellington
Where: Hazza bin Zayed Stadium, Al Ain
When: Wednesday, kick off 7.30pm

The biog

Profession: Senior sports presenter and producer

Marital status: Single

Favourite book: Al Nabi by Jibran Khalil Jibran

Favourite food: Italian and Lebanese food

Favourite football player: Cristiano Ronaldo

Languages: Arabic, French, English, Portuguese and some Spanish

Website: www.liliane-tannoury.com

Founders: Abdulmajeed Alsukhan, Turki Bin Zarah and Abdulmohsen Albabtain.

Based: Riyadh

Offices: UAE, Vietnam and Germany

Founded: September, 2020

Number of employees: 70

Sector: FinTech, online payment solutions

Funding to date: $116m in two funding rounds  

Investors: Checkout.com, Impact46, Vision Ventures, Wealth Well, Seedra, Khwarizmi, Hala Ventures, Nama Ventures and family offices

Match info

Karnataka Tuskers 110-3

J Charles 35, M Pretorius 1-19, Z Khan 0-16

Deccan Gladiators 111-5 in 8.3 overs

K Pollard 45*, S Zadran 2-18

SPEC%20SHEET
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The biog

Age: 32

Qualifications: Diploma in engineering from TSI Technical Institute, bachelor’s degree in accounting from Dubai’s Al Ghurair University, master’s degree in human resources from Abu Dhabi University, currently third years PHD in strategy of human resources.

Favourite mountain range: The Himalayas

Favourite experience: Two months trekking in Alaska

Dubai World Cup nominations

UAE: Thunder Snow/Saeed bin Suroor (trainer), North America/Satish Seemar, Drafted/Doug Watson, New Trails/Ahmad bin Harmash, Capezzano, Gronkowski, Axelrod, all trained by Salem bin Ghadayer

USA: Seeking The Soul/Dallas Stewart, Imperial Hunt/Luis Carvajal Jr, Audible/Todd Pletcher, Roy H/Peter Miller, Yoshida/William Mott, Promises Fulfilled/Dale Romans, Gunnevera/Antonio Sano, XY Jet/Jorge Navarro, Pavel/Doug O’Neill, Switzerland/Steve Asmussen.

Japan: Matera Sky/Hideyuki Mori, KT Brace/Haruki Sugiyama. Bahrain: Nine Below Zero/Fawzi Nass. Ireland: Tato Key/David Marnane. Hong Kong: Fight Hero/Me Tsui. South Korea: Dolkong/Simon Foster.

Specs
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Scores

Scotland 54-17 Fiji
England 15-16 New Zealand

Where to Find Me by Alba Arikha
Alma Books 

The years Ramadan fell in May

1987

1954

1921

1888

MATCH INFO

Chelsea 0

Liverpool 2 (Mane 50', 54')

Red card: Andreas Christensen (Chelsea)

Man of the match: Sadio Mane (Liverpool)

Updated: December 12, 2021, 10:59 AM