Louis Vuitton's beauty line is set to be released in stores on August 29. Photo: Louis Vuitton
Louis Vuitton's beauty line is set to be released in stores on August 29. Photo: Louis Vuitton
Louis Vuitton's beauty line is set to be released in stores on August 29. Photo: Louis Vuitton
Louis Vuitton's beauty line is set to be released in stores on August 29. Photo: Louis Vuitton

What Louis Vuitton’s $160 lipstick says about the state of luxury


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When Louis Vuitton announced in March it was venturing into the beauty business with make-up supremo Pat McGrath, expectations were immediately sky-high.

Now the first products from Louis Vuitton La Beaute have been revealed, and The National was given a sneak peek. Set to hit shelves on August 29, they are $160 (Dh587) for lipstick and $250 (Dh918) for the eyeshadow quartet.

Even in the opulent world of luxury, it is surprisingly steep.

The packaging is beautiful, with an all-metal construction that closes with a satisfying, magnetic click. The cases are refillable for $69 (Dh253), and the eyeshadow refill is $92 (Dh360), which can make them longer-term purchases.

Developed by Pat McGrath, the Louis Vuitton La Beaute beauty line is potentially setting a new standard for luxury pricing. Photo: Louis Vuitton
Developed by Pat McGrath, the Louis Vuitton La Beaute beauty line is potentially setting a new standard for luxury pricing. Photo: Louis Vuitton

Unsurprisingly, Louis Vuitton is applying its luggage expertise to creating tiny, lipstick-sized carry cases, although we can presumably expect prices to match the craftsmanship.

The make-up formula leans into McGrath's expansive knowledge, gleaned over decades working for every major fashion house and fashion show, and will come in two finishes – an intense matte and a creamy satin, available in 55 shades. There are an additional 10 shades of sheer lip balm, made with hydrating shea butter and hyaluronic acid.

Previously considered at the top end for lipstick prices, Hermes is now a comparative bargain. Photo: Hermes
Previously considered at the top end for lipstick prices, Hermes is now a comparative bargain. Photo: Hermes

But at a time when the luxury sector as a whole is experiencing a slump, it is difficult to see past the eye-watering price, which is double that of the already expensive Hermes lipstick ($83) and over three the cost of a YSL lipstick at $54. Even the Louboutin Rouge Stiletto lipstick, which is housed in a dramatic, attention-grabbing spike feels something of a bargain at $60 in comparison.

Already, social media is echoing with laments that the price point will encourage other luxury brands to move their entry points upwards.

Beauty is typically the entry point into luxury, offering customers a first step into a coveted brand at a modest spend. A lipstick in the handbag builds aspiration and loyalty, setting up a progression from beauty to handbags to ready-to-wear.

The “Lipstick Effect” was coined by Estee Lauder's Leonard Lauder, who noted lipstick sales surged after 9/11, as consumers sought small luxuries when larger purchases felt out of reach.

Correlating a link between an economic downturn and a rise in smaller ticket luxury sales, such as lipsticks, he realised that customers look to gift themselves small, affordable treats, amid times of social pressures.

Louis Vuitton La Beaute lipsticks come in 55 shades, are refillable, and cost $160 (Dh587) each. Photo: Louis Vuitton
Louis Vuitton La Beaute lipsticks come in 55 shades, are refillable, and cost $160 (Dh587) each. Photo: Louis Vuitton

As Europe grapples with an ongoing cost-of-living crisis, global uncertainty triggered by the tariffs imposed by US President Donald Trump, and a dramatic downturn in the Chinese appetite for luxury goods, globally, customers are delaying buying expensive luxury items, deterred by rising prices and concerns about falling quality.

By pitching its beauty so high, Louis Vuitton risks alienating some potential clients, but it also signals supreme confidence – pricing lower, it suggests, would undersell the product. McGrath herself set a precedent with her 2015 Pat McGrath Labs line, charging $39 for lipsticks and growing it into a $1 billion brand and Selfridges’s bestselling make-up by 2019.

As the world’s most valuable fashion house, Louis Vuitton knows how to speak to its clients and is betting hard on the Lipstick Effect. No one needs a $160 lipstick. But history suggests they’ll sell out all the same.

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The specs

Engine: 3.8-litre, twin-turbo V8

Transmission: seven-speed automatic

Power: 592bhp

Torque: 620Nm

Price: Dh980,000

On sale: now

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The specs

Engine: 4.0-litre V8 twin-turbocharged and three electric motors

Power: Combined output 920hp

Torque: 730Nm at 4,000-7,000rpm

Transmission: 8-speed dual-clutch automatic

Fuel consumption: 11.2L/100km

On sale: Now, deliveries expected later in 2025

Price: expected to start at Dh1,432,000

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Engine: 2.0-litre turbocharged four-cylinder

Transmission: Seven-speed automatic

Power: 197hp @ 5,500rpm

Torque: 315Nm @ 2,000rpm

Fuel economy, combined: 7.0L / 100km

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Lightweight (60kg): Erdenebat Tsendbaatar (MGL) beat Daniyal Shahbakhsh (IRI) 5-0.

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Light Heavyweight (81kg): Ruzmetov Dilshodbek (UZB) beat Meysam Gheshlaghi (IRI) 3-2.

Heavyweight (91kg): Sanjeet (IND) beat Vassiliy Levit (KAZ) 4-1.

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The%20Roundup
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This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.

SPECS

Toyota land Cruiser 2020 5.7L VXR

Engine: 5.7-litre V8

Transmission: eight-speed automatic

Power: 362hp

Torque: 530Nm

Price: Dh329,000 (base model 4.0L EXR Dh215,900)

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Producer: RSVP Movies, Azure Entertainment

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Price, base Dh379,000
Engine 2.9-litre, twin-turbo V6
Gearbox eight-speed automatic
Power 503bhp
Torque 443Nm
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Based: Cairo, Egypt

Sector: transport and logistics

Size: 150 employees

Investment: approximately $8 million

Investors include: Singapore’s Battery Road Digital Holdings, Egypt’s Algebra Ventures, Uber co-founder and former CTO Oscar Salazar

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SPECS
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Jetour T1 specs

Engine: 2-litre turbocharged

Power: 254hp

Torque: 390Nm

Price: From Dh126,000

Available: Now

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Updated: August 20, 2025, 4:39 PM`