Sixteen-year-old Dubai resident Andrea Brocca is the world's youngest designer, according to Guinness World Records. Sarah Dea / The National
Sixteen-year-old Dubai resident Andrea Brocca is the world's youngest designer, according to Guinness World Records. Sarah Dea / The National

Dubai teenager Andrea Brocca is the world's youngest designer



At 16, Andrea Brocca has become the youngest haute-couturier in the world, according to Guinness World Records. The title was once held by Yves Saint Laurent when he took the helm at Christian Dior at the age of 21. Despite his tender years, Brocca has not only worked under the supervision of the British fashion mogul Alice Temperley, he has also started his own label and launched a boutique in Dubai.

At what age did you know you wanted to be a fashion designer?

I've always wanted to do it. When I was young, I never had the same passions other children did. In kindergarten, when the kids would be out playing, I would be inside drawing and putting all my ideas on paper.

I'm not your usual teenager, either. I don't have a big social life at all. I focus strongly on what I love, which is creating clothes and fashion.

Was there a defining moment when you decided to take your sketching to the next level?

I would always watch my mum getting ready. That was a big thing for me. I have always wanted to make women look beautiful, glorious and more sculptural.

I also used to go to boutiques and ask for look books - a hugely inspirational one was Chanel's for autumn/winter 2004, which I still have. That would have to be the epiphany for me. It wasn't only the fabrics, cuts or colours that I loved but also the elegance the collection exuded - in contrast to now, where the brand is much more avant garde.

When did your career officially begin?

I started working "properly" at the age of 13. I began interning at ITP, assisting on fashion shoots for magazines such as L'Officiel. I was amazed by all the beautiful gowns and soon came to see how much people valued couture.

A year later, I went to work with Alice Temperley in London. I ran after her with a book of my drawings until she finally offered me an internship. She asked me for around 30 designs of kaftans, and then I made a dress for her, which she included in one of her collections and named after me. That was very exciting! The following year, I went back to help her during London Fashion Week.

Did you have to struggle to be taken seriously by the fashion pack at that age?

In a way, I think, I was an industry anomaly in terms of age. I had to convince people that I wasn't a waste of space or time and that I was determined to make the most of the opportunity. It was all about being insistent and not giving up at the first hurdle.

Your boutique in Dubai opened earlier this year. How did that come about?

My father is a good entrepreneur and I got a platinum - not golden - opportunity to start the brand. I'm very serious about it, and I had to do something that would work or I would lose my credibility.

My style is about keeping it minimal yet edgy. My inspiration actually is underground-scene-meets-high-fashion - it's raw, but with refinement.

My clothes are made in Italy and the fabrics all come from there, too, because the construction and drape of Italian fabric is beautiful.

I produce two ready-to-wear collections each year, and couture all year long. I create made-to-measure gowns, and because people in the UAE really love elegant evening wear, I try to give them that. With a couture line, it's very important to know what the customer loves and to make her feel valued, statuesque like a Greek goddess - essentially powerful and beautiful.

What's the age demographic?

I think my collections appeal to people who are 18 and older.

Is business brisk - is the label making money?

Business is very good, actually. I'm extremely happy and everything is looking up for me. Evening gowns are in strong demand here. Prices for couture vary from around Dh5,000 to Dh50,000, depending on the fabric, cut and embellishments, which can even be diamonds. Ready-to-wear is priced between about Dh900 to Dh3,000 - I wanted collections that were accessible to younger people and not too exclusive.

Where next might you expand?

Wafi has quite a selective clientele, which makes you think mostly of couture. So this is what I've done and, hopefully, it was the right move. I think my next step would be to expand ready-to-wear. I'll be looking at department stores and malls, The Dubai Mall being ideal, obviously. Internationally, I would say Europe and New York.

Do you have any plans to study fashion when you leave college?

I’m doing my A-levels in French, English literature and art – I very proudly got an A in those subjects at GCSE level. I also have the opportunity to go to university for fashion studies. In fact, I’ve wanted to go to Central Saint Martins in London since I was about 6 years old.

Quick fire interview:

Would most like to dress: Anna Dello Russo and Kristen Scott Thomas

Personal fashion faux pas: stringy tank top

Best advice received: My father always says: "You have to work with what you have, catch what the market wants but always make it new"

Favourite place in the world: Le Marais, Paris, and my bed

Currently reading: Vogue's September issue

Music of choice: Classical

Brocca's collection is now available in-store at Boutique 79 on the ground floor of Dubai's Wafi Mall. Call 04 324 4555 for more information

ALL DRESSED UP

The National's fashion correspondent Gemma Champ is writing every day from Paris Fashion Week. See our fashion blog All Dressed Up to read her posts, as well as her letters from London and New York.

'Young girls thinking of big ideas'

Words come easy for aspiring writer Afra Al Muhairb. The business side of books, on the other hand, is entirely foreign to the 16-year-old Emirati. So, she followed her father’s advice and enroled in the Abu Dhabi Education Council’s summer entrepreneurship course at Abu Dhabi University hoping to pick up a few new skills.

“Most of us have this dream of opening a business,” said Afra, referring to her peers are “young girls thinking of big ideas.”

In the three-week class, pupils are challenged to come up with a business and develop an operational and marketing plan to support their idea. But, the learning goes far beyond sales and branding, said teacher Sonia Elhaj.

“It’s not only about starting up a business, it’s all the meta skills that goes with it -- building self confidence, communication,” said Ms Elhaj. “It’s a way to coach them and to harness ideas and to allow them to be creative. They are really hungry to do this and be heard. They are so happy to be actually doing something, to be engaged in creating something new, not only sitting and listening and getting new information and new knowledge. Now they are applying that knowledge.”

Afra’s team decided to focus their business idea on a restaurant modelled after the Leaning Tower of Pisa. Each level would have a different international cuisine and all the meat would be halal. The pupils thought of this after discussing a common problem they face when travelling abroad.

“Sometimes we find the struggle of finding halal food, so we just eat fish and cheese, so it’s hard for us to spend 20 days with fish and cheese,” said Afra. “So we made this tower so every person who comes – from Africa, from America – they will find the right food to eat.”

rpennington@thenational.ae

Five famous companies founded by teens

There are numerous success stories of teen businesses that were created in college dorm rooms and other modest circumstances. Below are some of the most recognisable names in the industry:

  1. Facebook: Mark Zuckerberg and his friends started Facebook when he was a 19-year-old Harvard undergraduate. 
  2. Dell: When Michael Dell was an undergraduate student at Texas University in 1984, he started upgrading computers for profit. He starting working full-time on his business when he was 19. Eventually, his company became the Dell Computer Corporation and then Dell Inc. 
  3. Subway: Fred DeLuca opened the first Subway restaurant when he was 17. In 1965, Mr DeLuca needed extra money for college, so he decided to open his own business. Peter Buck, a family friend, lent him $1,000 and together, they opened Pete’s Super Submarines. A few years later, the company was rebranded and called Subway. 
  4. Mashable: In 2005, Pete Cashmore created Mashable in Scotland when he was a teenager. The site was then a technology blog. Over the next few decades, Mr Cashmore has turned Mashable into a global media company.
  5. Oculus VR: Palmer Luckey founded Oculus VR in June 2012, when he was 19. In August that year, Oculus launched its Kickstarter campaign and raised more than $1 million in three days. Facebook bought Oculus for $2 billion two years later.
How Beautiful this world is!
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  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
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  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
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WandaVision

Starring: Elizabeth Olsen, Paul Bettany

Directed by: Matt Shakman

Rating: Four stars

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Engine: Electric motor generating 54.2kWh (Cooper SE and Aceman SE), 64.6kW (Countryman All4 SE)
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Panipat

Director Ashutosh Gowariker

Produced Ashutosh Gowariker, Rohit Shelatkar, Reliance Entertainment

Cast Arjun Kapoor, Sanjay Dutt, Kriti Sanon, Mohnish Behl, Padmini Kolhapure, Zeenat Aman

Rating 3 /stars

The National's picks

4.35pm: Tilal Al Khalediah
5.10pm: Continous
5.45pm: Raging Torrent
6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
8.15pm: Romantic Warrior
8.50pm: Calandogan
9.30pm: Forever Young

Ziina users can donate to relief efforts in Beirut

Ziina users will be able to use the app to help relief efforts in Beirut, which has been left reeling after an August blast caused an estimated $15 billion in damage and left thousands homeless. Ziina has partnered with the United Nations High Commissioner for Refugees to raise money for the Lebanese capital, co-founder Faisal Toukan says. “As of October 1, the UNHCR has the first certified badge on Ziina and is automatically part of user's top friends' list during this campaign. Users can now donate any amount to the Beirut relief with two clicks. The money raised will go towards rebuilding houses for the families that were impacted by the explosion.”

MATCH INFO

Uefa Champions League last 16, first leg

Liverpool v Bayern Munich, midnight, Wednesday, BeIN Sports