Prepare to make some space in your beauty cabinets next month.
Popular US skincare label Drunk Elephant is set to launch in the UAE in February, brought exclusively to the region by Sephora.
The brand, which was founded in 2012 by Tiffany Masterson, will debut on sephora.ae and sephora.sa on Monday.
Drunk Elephant will then be introduced in Sephora stores across the Middle East – namely the UAE, Qatar, Kuwait, Saudi Arabia and Bahrain – from early March.
The label was devised by Masterson after she personally struggled with problematic skin. Identifying six key ingredients that she believed were the root cause of her issues, she was inspired to create her own skincare line after struggling to find products free of these ingredients on the market.
As such, Drunk Elephant vows to never use Masterson's "suspicious six" ingredients in its formulas, namely essential oils, drying alcohols, silicones, chemical sunscreens, fragrances or dyes, and sodium laureth sulfate, an agent which is traditionally used to help cleansers foam.
“I’m so excited to be launching in the Middle East with our incredible retail partner Sephora,” says Masterson. “I’m thrilled to continue educating on my philosophy that the skin must have biocompatible ingredients to function as it should. It’s a game changer for so many people, and that’s what truly excites me about sharing my philosophy with our community in the Middle East.”
Drunk Elephant launched in the US in 2013 with six skincare products, but has grown to include haircare, sunscreens and bodycare.
Best-selling items include the C-Firma Day Serum, which brings together brightening vitamin C, antioxidants and fruit enzymes; the Protini Polypeptide Cream, a moisturiser laden with amino acids and peptides; and A-Passioni Retinol Cream, an anti-ageing product formulated with 1 per cent retinol.
The label has garnered A-list fans over the years, with Vanessa Hudgens, Christina Ricci and Khloe Kardashian all revealing they use products from the line.
