Cult skincare label Drunk Elephant will launch in the GCC this year. Courtesy Sephora
Cult skincare label Drunk Elephant will launch in the GCC this year. Courtesy Sephora
Cult skincare label Drunk Elephant will launch in the GCC this year. Courtesy Sephora
Cult skincare label Drunk Elephant will launch in the GCC this year. Courtesy Sephora

Drunk Elephant: The cult US skincare brand is finally coming to the UAE in February


Emma Day
  • English
  • Arabic

Prepare to make some space in your beauty cabinets next month.

Popular US skincare label Drunk Elephant is set to launch in the UAE in February, brought exclusively to the region by Sephora.

The brand, which was founded in 2012 by Tiffany Masterson, will debut on sephora.ae and sephora.sa on Monday.

The brand will launch on sephora.ae on February 1, before hitting stores in March. Courtesy Sephora
The brand will launch on sephora.ae on February 1, before hitting stores in March. Courtesy Sephora

Drunk Elephant will then be introduced in Sephora stores across the Middle East – namely the UAE, Qatar, Kuwait, Saudi Arabia and Bahrain – from early March.

The label was devised by Masterson after she personally struggled with problematic skin. Identifying six key ingredients that she believed were the root cause of her issues, she was inspired to create her own skincare line after struggling to find products free of these ingredients on the market.

As such, Drunk Elephant vows to never use Masterson's "suspicious six" ingredients in its formulas, namely essential oils, drying alcohols, silicones, chemical sunscreens, fragrances or dyes, and sodium laureth sulfate, an agent which is traditionally used to help cleansers foam.

“I’m so excited to be launching in the Middle East with our incredible retail partner Sephora,” says Masterson. “I’m thrilled to continue educating on my philosophy that the skin must have biocompatible ingredients to function as it should. It’s a game changer for so many people, and that’s what truly excites me about sharing my philosophy with our community in the Middle East.”

Drunk Elephant launched in the US in 2013 with six skincare products, but has grown to include haircare, sunscreens and bodycare.

Best-selling items include the C-Firma Day Serum, which brings together brightening vitamin C, antioxidants and fruit enzymes; the Protini Polypeptide Cream, a moisturiser laden with amino acids and peptides; and A-Passioni Retinol Cream, an anti-ageing product formulated with 1 per cent retinol.

The label has garnered A-list fans over the years, with Vanessa Hudgens, Christina Ricci and Khloe Kardashian all revealing they use products from the line.

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Labour dispute

The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.


- Abdullah Ishnaneh, Partner, BSA Law 

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What can you do?

Document everything immediately; including dates, times, locations and witnesses

Seek professional advice from a legal expert

You can report an incident to HR or an immediate supervisor

You can use the Ministry of Human Resources and Emiratisation’s dedicated hotline

In criminal cases, you can contact the police for additional support

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More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions

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  • Seek cool environments: Use air conditioning, fans, or visit community spaces with climate control.
  • Limit outdoor activities: Avoid strenuous activity during peak heat. If outside, seek shade and wear a wide-brimmed hat.
  • Dress appropriately: Wear lightweight, loose and light-coloured clothing to facilitate heat loss.
  • Check on vulnerable people: Regularly check in on elderly neighbours, young children and those with health conditions.
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UAE currency: the story behind the money in your pockets
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Favourite pastime: travelling and experiencing different cultures across the globe.

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