Style.com, Condé Nast's much-viewed fashion website (it actually boasts the highest readership among women's online fashion magazines), is launching its first edition in the Middle East tomorrow. Style.com Arabia, the self-styled "new fashion capital of the Middle East", explains why more people across the region might soon be looking at massive pictures of shoes on their computer screens.
Why Condé Nast has now turned to the Middle East
According to Dirk Standen, Style.com's editor-in-chief, the website has had a longtime fan base in the region, and points to the Qatari royal family's recent purchase of Valentino as a sign of the Middle East's evolution as an important consumer market. "We believe there's a vibrant and growing audience of fashion and style watchers in the Middle East," he says. "The timing seemed right to deepen our connection with the fashion community there."
How it will differ from the original Style.com
Although the categories on Style.com Arabia will be much the same as those on the international site, the content will be selected to remain regionally relevant. "For example, given the importance of beauty within the Middle East as a means of self-expression, the Beauty section on Style.com Arabia will be substantially different from the international role," says Standen. There'll also be coverage of regional events and editorial features specifically written for the market. Perhaps most importantly, however, is that the website will be in both English and Arabic. "With Style.com Arabia being published in both English and Arabic, we're aiming to target a broad audience of fashion fans across the region, regardless of which language they prefer to speak or read."
Respecting regional sensitivities and tastes
Style.com is hardly the most outrageous of websites, but Standen claims efforts will definitely be made not to offend. "It's important to respect the cultural and social standards at large," he says. "At the same time, fashion is a forward-thinking industry and we also want to ensure that we don't dilute that message."
Location, location, location
Perhaps predictably, the site will be based in Dubai. "It's the regional HQ for many fashion brands," claims Standen, who adds that the website's advertising partners Nervora is also based in the emirate. "At the same time, our regional focus will be the entire Middle East and not just the UAE. Our broader goal is to present global fashion through a distinctly Middle Eastern lens and to be a gateway to the world for Middle East fashion. Given its regional and international access, Dubai is a good base for us."
* Style.com Arabia launches at midday tomorrow. Head to www.arabia.style.com
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Sole survivors
- Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
- George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
- Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
- Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.
What can victims do?
Always use only regulated platforms
Stop all transactions and communication on suspicion
Save all evidence (screenshots, chat logs, transaction IDs)
Report to local authorities
Warn others to prevent further harm
Courtesy: Crystal Intelligence
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Healthy tips to remember
Here, Dr Mohamed El Abiary, paediatric consultant at Al Zahra Hospital Dubai, shares some advice for parents whose children are fasting during the holy month of Ramadan:
Gradual fasting and golden points - For children under the age of 10, follow a step-by-step approach to fasting and don't push them beyond their limits. Start with a few hours fasting a day and increase it to a half fast and full fast when the child is ready. Every individual's ability varies as per the age and personal readiness. You could introduce a points system that awards the child and offers them encouragement when they make progress with the amount of hours they fast
Why fast? - Explain to your child why they are fasting. By shedding light on the importance of abstaining from food and drink, children may feel more encouraged to give it there all during the observance period. It is also a good opportunity to teach children about controlling urges, doing good for others and instilling healthy food habits
Sleep and suhoor - A child needs adequate sleep every night - at least eight hours. Make sure to set a routine early bedtime so he/she has sufficient time to wake up for suhoor, which is an essential meal at the beginning of the day
Good diet - Nutritious food is crucial to ensuring a healthy Ramadan for children. They must refrain from eating too much junk food as well as canned goods and snacks and drinks high in sugar. Foods that are rich in nutrients, vitamins and proteins, like fruits, fresh meats and vegetables, make for a good balanced diet
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