Are these the plane seats of the future? London design firm paints picture of post-pandemic air travel


Selina Denman
  • English
  • Arabic

Streamlined, seam-free seats; antimicrobial finishes; minimal touch points and a colour palette designed to reassure: UK design firm PriestmanGoode has unveiled its vision of the future of air travel.

Its Pure Skies concept reimagines business and economy class cabins for a post-pandemic travel industry – while moving away from the notion of “class” altogether and instead introducing “rooms” and “zones”.

Acknowledging that airlines are currently preoccupied with resuming services and protecting jobs, PriestmanGoode believes it will take at least three years for the aircraft cabins of the future to be developed and certified – but has started envisaging what they might look like.

The future success of the airline industry lies in its ability to reduce passenger anxiety, improve personal space and hygiene levels, and facilitate touch-free journeys, the team predicts.

In the Pure Skies Room, formerly known as business class, each seat is a fully enclosed space, separated by full-height curtains. An innovative seat design will feature minimal split lines and seam-welded fabrics, while finishes and materials will all be antimicrobial.

Seats in a Pure Skies Room. Courtesy PriestmanGoode
Seats in a Pure Skies Room. Courtesy PriestmanGoode

Each individual “room” will offer the option to personalise lighting and temperature settings, and will include an in-flight entertainment system that can be fully synchronised with the passenger’s own devices.

To further minimise unnecessary contact, each passenger will have their personal overhead stowage and wardrobe.

In the Pure Skies Zone – PriestmanGoode’s answer to economy class – dividing screens will be placed between every other row to create a separation between passengers, while a staggered seat configuration will maximise the feeling of personal space.

Seat shells will have gap-free backs to eliminate dirt traps, while the recline mechanism will be incorporated within the fabric skin to further avoid hard-to-clean crevices.

PriestmanGoode is also proposing the removal of in-flight entertainment screens on the back of its economy seats, in favour of passengers using their own devices. Alternatively, airlines can hire out screens, introducing a new revenue stream.

Seat-back trays would also become a thing of the past with this new proposal, replaced instead with clip-on meal trays.

Purple lighting helps facilitate the transition between boarding and in-flight mode. Courtesy PriestmanGoode
Purple lighting helps facilitate the transition between boarding and in-flight mode. Courtesy PriestmanGoode

Maria Kafel-Bentkowska, PriestmanGoode's head of colour, material and finish explains: “We’ve taken hygiene to a whole new level by leveraging the latest developments in colour, material and finish, and completely rethinking the seat cover construction. We’ve eliminated all but the essential seat breaks needed for functionality. Other split lines have been treated with heat-welded tape that eliminates places for the virus to hide.

As the virus is invisible, we've taken into consideration passengers' needs for reassurance while boarding

“However as the virus is invisible, we’ve taken into consideration passengers’ needs for reassurance while boarding,” Kafel-Bentkowska continues. “We have introduced the idea of UVC light and heat cleaning to the cabin. And, by using existing technologies such as photochromic and thermochromic inks that would react to the new cleaning methods, a message of reassurance can be seen on the fabric surface while boarding, but then disappears once the passenger is settled.

"Turning the invisible visible and creating a graphic interface to communicate a message of reassurance supports the airlines’ brand messages around hygiene and safety.”

Purple lighting will signal that the cleaning process is underway. This will then transition to peach and yellow tones, to create a warm and positive onboard environment. Meanwhile, the palette on seats and throughout both cabins will be kept light, to further reassure passengers. Shades of green have also been introduced to provide a natural, calming effect.

“This latest work from the studio represents pragmatic innovation,” says Nigel Goode, co-founding director of PriestmanGoode. “With the benefit of over 30 years’ experience, we know how to harness design to achieve long-term positive change.

"We’ve looked ahead to imagine future scenarios and taken into account new passenger behaviours driven by the global pandemic to ensure our designs can be implemented within a few years and will meet user and airline requirements for many years ahead.”

“With both passengers and airline employees at the heart of this project, we have not only taken onboard present anxieties, but also tried to ensure our solutions are future-proofed against future pandemics, recognising the significant commitment and investment involved,” adds Goode.

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ESSENTIALS

The flights

Emirates flies from Dubai to Phnom Penh via Yangon from Dh2,700 return including taxes. Cambodia Bayon Airlines and Cambodia Angkor Air offer return flights from Phnom Penh to Siem Reap from Dh250 return including taxes. The flight takes about 45 minutes.

The hotels

Rooms at the Raffles Le Royal in Phnom Penh cost from $225 (Dh826) per night including taxes. Rooms at the Grand Hotel d'Angkor cost from $261 (Dh960) per night including taxes.

The tours

A cyclo architecture tour of Phnom Penh costs from $20 (Dh75) per person for about three hours, with Khmer Architecture Tours. Tailor-made tours of all of Cambodia, or sites like Angkor alone, can be arranged by About Asia Travel. Emirates Holidays also offers packages. 

The more serious side of specialty coffee

While the taste of beans and freshness of roast is paramount to the specialty coffee scene, so is sustainability and workers’ rights.

The bulk of genuine specialty coffee companies aim to improve on these elements in every stage of production via direct relationships with farmers. For instance, Mokha 1450 on Al Wasl Road strives to work predominantly with women-owned and -operated coffee organisations, including female farmers in the Sabree mountains of Yemen.

Because, as the boutique’s owner, Garfield Kerr, points out: “women represent over 90 per cent of the coffee value chain, but are woefully underrepresented in less than 10 per cent of ownership and management throughout the global coffee industry.”

One of the UAE’s largest suppliers of green (meaning not-yet-roasted) beans, Raw Coffee, is a founding member of the Partnership of Gender Equity, which aims to empower female coffee farmers and harvesters.

Also, globally, many companies have found the perfect way to recycle old coffee grounds: they create the perfect fertile soil in which to grow mushrooms. 

South Africa's T20 squad

Duminy (c), Behardien, Dala, De Villiers, Hendricks, Jonker, Klaasen (wkt), Miller, Morris, Paterson, Phangiso, Phehlukwayo, Shamsi, Smuts.

Temple numbers

Expected completion: 2022

Height: 24 meters

Ground floor banquet hall: 370 square metres to accommodate about 750 people

Ground floor multipurpose hall: 92 square metres for up to 200 people

First floor main Prayer Hall: 465 square metres to hold 1,500 people at a time

First floor terrace areas: 2,30 square metres  

Temple will be spread over 6,900 square metres

Structure includes two basements, ground and first floor 

F1 The Movie

Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem

Director: Joseph Kosinski

Rating: 4/5

Benefits of first-time home buyers' scheme
  • Priority access to new homes from participating developers
  • Discounts on sales price of off-plan units
  • Flexible payment plans from developers
  • Mortgages with better interest rates, faster approval times and reduced fees
  • DLD registration fee can be paid through banks or credit cards at zero interest rates
Gothia Cup 2025

4,872 matches 

1,942 teams

116 pitches

76 nations

26 UAE teams

15 Lebanese teams

2 Kuwaiti teams

UAE currency: the story behind the money in your pockets
COMPANY%20PROFILE
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Ferrari 12Cilindri specs

Engine: naturally aspirated 6.5-liter V12

Power: 819hp

Torque: 678Nm at 7,250rpm

Price: From Dh1,700,000

Available: Now

Where to buy art books in the UAE

There are a number of speciality art bookshops in the UAE.

In Dubai, The Lighthouse at Dubai Design District has a wonderfully curated selection of art and design books. Alserkal Avenue runs a pop-up shop at their A4 space, and host the art-book fair Fully Booked during Art Week in March. The Third Line, also in Alserkal Avenue, has a strong book-publishing arm and sells copies at its gallery. Kinokuniya, at Dubai Mall, has some good offerings within its broad selection, and you never know what you will find at the House of Prose in Jumeirah. Finally, all of Gulf Photo Plus’s photo books are available for sale at their show. 

In Abu Dhabi, Louvre Abu Dhabi has a beautiful selection of catalogues and art books, and Magrudy’s – across the Emirates, but particularly at their NYU Abu Dhabi site – has a great selection in art, fiction and cultural theory.

In Sharjah, the Sharjah Art Museum sells catalogues and art books at its museum shop, and the Sharjah Art Foundation has a bookshop that offers reads on art, theory and cultural history.

LA LIGA FIXTURES

Friday (UAE kick-off times)

Levante v Real Mallorca (12am)

Leganes v Barcelona (4pm)

Real Betis v Valencia (7pm)

Granada v Atletico Madrid (9.30pm)

Sunday

Real Madrid v Real Sociedad (12am)

Espanyol v Getafe (3pm)

Osasuna v Athletic Bilbao (5pm)

Eibar v Alaves (7pm)

Villarreal v Celta Vigo (9.30pm)

Monday

Real Valladolid v Sevilla (12am)

 

While you're here
In numbers: China in Dubai

The number of Chinese people living in Dubai: An estimated 200,000

Number of Chinese people in International City: Almost 50,000

Daily visitors to Dragon Mart in 2018/19: 120,000

Daily visitors to Dragon Mart in 2010: 20,000

Percentage increase in visitors in eight years: 500 per cent

The figures behind the event

1) More than 300 in-house cleaning crew

2) 165 staff assigned to sanitise public areas throughout the show

3) 1,000 social distancing stickers

4) 809 hand sanitiser dispensers placed throughout the venue

APPLE IPAD MINI (A17 PRO)

Display: 21cm Liquid Retina Display, 2266 x 1488, 326ppi, 500 nits

Chip: Apple A17 Pro, 6-core CPU, 5-core GPU, 16-core Neural Engine

Storage: 128/256/512GB

Main camera: 12MP wide, f/1.8, digital zoom up to 5x, Smart HDR 4

Front camera: 12MP ultra-wide, f/2.4, Smart HDR 4, full-HD @ 25/30/60fps

Biometrics: Touch ID, Face ID

Colours: Blue, purple, space grey, starlight

In the box: iPad mini, USB-C cable, 20W USB-C power adapter

Price: From Dh2,099

Company Profile 

Founder: Omar Onsi

Launched: 2018

Employees: 35

Financing stage: Seed round ($12 million)

Investors: B&Y, Phoenician Funds, M1 Group, Shorooq Partners

ELIO

Starring: Yonas Kibreab, Zoe Saldana, Brad Garrett

Directors: Madeline Sharafian, Domee Shi, Adrian Molina

Rating: 4/5

Naga
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RESULT

Australia 3 (0) Honduras 1 (0)
Australia: Jedinak (53', 72' pen, 85' pen)
Honduras: Elis (90 4)

Dengue%20fever%20symptoms
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The biog

Favourite colour: Brown

Favourite Movie: Resident Evil

Hobbies: Painting, Cooking, Imitating Voices

Favourite food: Pizza

Trivia: Was the voice of three characters in the Emirati animation, Shaabiyat Al Cartoon

Global state-owned investor ranking by size

1.

United States

2.

China

3.

UAE

4.

Japan

5

Norway

6.

Canada

7.

Singapore

8.

Australia

9.

Saudi Arabia

10.

South Korea

INFO
THE BIO

Ms Al Ameri likes the variety of her job, and the daily environmental challenges she is presented with.

Regular contact with wildlife is the most appealing part of her role at the Environment Agency Abu Dhabi.

She loves to explore new destinations and lives by her motto of being a voice in the world, and not an echo.

She is the youngest of three children, and has a brother and sister.

Her favourite book, Moby Dick by Herman Melville helped inspire her towards a career exploring  the natural world.

While you're here
Sanju

Produced: Vidhu Vinod Chopra, Rajkumar Hirani

Director: Rajkumar Hirani

Cast: Ranbir Kapoor, Vicky Kaushal, Paresh Rawal, Anushka Sharma, Manish’s Koirala, Dia Mirza, Sonam Kapoor, Jim Sarbh, Boman Irani

Rating: 3.5 stars

The five pillars of Islam

1. Fasting

2. Prayer

3. Hajj

4. Shahada

5. Zakat 

Specs

Engine: 51.5kW electric motor

Range: 400km

Power: 134bhp

Torque: 175Nm

Price: From Dh98,800

Available: Now

How to watch Ireland v Pakistan in UAE

When: The one-off Test starts on Friday, May 11
What time: Each day’s play is scheduled to start at 2pm UAE time.
TV: The match will be broadcast on OSN Sports Cricket HD. Subscribers to the channel can also stream the action live on OSN Play.

Scoreline:

Manchester City 1

Jesus 4'

Brighton 0