Apple says the 5.6mm-thin iPhone Air is its 'most durable' smartphone. Getty Images
Apple says the 5.6mm-thin iPhone Air is its 'most durable' smartphone. Getty Images
Apple says the 5.6mm-thin iPhone Air is its 'most durable' smartphone. Getty Images
Apple says the 5.6mm-thin iPhone Air is its 'most durable' smartphone. Getty Images

Apple slims down to take on Samsung with 'MacBook-level' iPhone Air


Alvin R Cabral
  • English
  • Arabic

Apple has unveiled its newest iPhone line-up, featuring major upgrades to hardware and software, plus a new slimmer version, while largely maintaining its prices amid tariff pressure.

The California-based company introduced the iPhone 17 series comprising the iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max, and the iPhone Air at its annual launch event on Tuesday.

The iPhone Air, with a thickness of 5.6mm, formalises a new battlefront in the smartphone wars, especially after Samsung Electronics launched the 5.8mm Galaxy S25 Edge in June.

The "Air" branding was first used by Apple in the first MacBook Air in 2008 – just months after the original iPhone was launched – and adapted by the iPad in 2013. The company has since used it as its signature to show how compact its devices are.

And Apple repeated a familiar tagline on Tuesday, declaring the slimmer iPhone Air to be "impossibly thin".

The Apple iPhone Air uses Ceramic Shield to protect its front and rear. Photo: Apple
The Apple iPhone Air uses Ceramic Shield to protect its front and rear. Photo: Apple

"We've continued to push boundaries ... it is unlike anything we've ever created," Apple chief executive Tim Cook said.

Apple said that, despite its thinness, the iPhone Air, clad with Grade 5 spacecraft titanium, is its most durable smartphone and features its newest A19 Pro chip, which has been reconfigured to bring "MacBook-level" power.

The company has been producing its own silicon-based processors that allow it to configure features to its standards and fuse all components into a single board. Apple attributed this ability to be one of the reasons for the creation of the iPhone Air.

The device has a single 48MP rear lens and a front camera that uses Centre Stage, a feature first introduced on the latest generation of iMacs that detects subjects in the frame and automatically adjusts to capture all of them.

The front camera also features a self-rotating viewfinder that eliminates the need to switch from portrait to landscape modes.

The iPhone Air is a "piece of the future, powerful yet so light it seems to disappear in your hands", Apple said.

While there are no clearly defined metrics to show what constitutes a slim smartphone, Apple is banking on the iPhone Air, with its lower price compared to the Pro models and stand-out design, to prop up sales in an increasingly competitive environment.

The iPhone 17 Pro and 17 Pro Max, meanwhile, feature Apple's first use of a unibody chassis and the biggest battery by far in the iPhone range. The Pro Max now also has a 2TB option.

The Apple iPhone 17 Pro and 17 Pro Max both have three cameras that all have 48MP sensors. Photo: Apple
The Apple iPhone 17 Pro and 17 Pro Max both have three cameras that all have 48MP sensors. Photo: Apple

Apple said the overhaul includes a "completely new" thermal system that "dissipates heat rapidly" and a performance boost of up to 40 per cent.

Apple also launched the entry-level iPhone 17, now with a bigger 16cm display and a "more durable design" powered by the A19 chip. It also features Centre Stage.

The company has also said improvements have been made to Apple Intelligence, underpinned by iOS 16 that features a refreshed interface called Liquid Glass, which gives a translucent effect and adds fluidity.

Apple has also largely maintained its pricing, bucking rumours of an across-the-board price increase. The iPhone 17's base price remains at $799 (Dh3,399), while the iPhone Air starts at $999, although that is for the 256GB version, which is now the lowest storage option after Apple removed the 128GB version in previous Plus models.

The iPhone 17 Pro starts at $1,099 – $100 more than its predecessor, but now also at a base storage of 256GB – while the iPhone 17 Pro Max stays put at $1,199.

It is unclear if the tariffs have, even indirectly, affected Apple's operations. However, the company has made moves to counter any potential hits: it has announced plans to move the majority of iPhone manufacturing to India amid the US-China trade war and pledged $600 billion into US manufacturing.

Apple has also refreshed its accessories line-up with the release of the AirPods Pro 3, Apple Watch Series 11, Apple Watch SE 3 and Apple Watch Ultra 3.

THE SPECS

Engine: 3.5-litre supercharged V6

Power: 416hp at 7,000rpm

Torque: 410Nm at 3,500rpm

Transmission: 6-speed manual

Fuel consumption: 10.2 l/100km

Price: Dh375,000 

On sale: now 

Essentials

The flights
Emirates flies direct from Dubai to Seattle from Dh6,755 return in economy and Dh24,775 in business class.
The cruise
UnCruise Adventures offers a variety of small-ship cruises in Alaska and around the world. A 14-day Alaska’s Inside Passage and San Juans Cruise from Seattle to Juneau or reverse costs from $4,695 (Dh17,246), including accommodation, food and most activities. Trips in 2019 start in April and run until September. 
 

UAE currency: the story behind the money in your pockets
The five types of long-term residential visas

Obed Suhail of ServiceMarket, an online home services marketplace, outlines the five types of long-term residential visas:

Investors:

A 10-year residency visa can be obtained by investors who invest Dh10 million, out of which 60 per cent should not be in real estate. It can be a public investment through a deposit or in a business. Those who invest Dh5 million or more in property are eligible for a five-year residency visa. The invested amount should be completely owned by the investors, not loaned, and retained for at least three years.

Entrepreneurs:

A five-year multiple entry visa is available to entrepreneurs with a previous project worth Dh0.5m or those with the approval of an accredited business incubator in the UAE.  

Specialists

Expats with specialised talents, including doctors, specialists, scientists, inventors, and creative individuals working in the field of culture and art are eligible for a 10-year visa, given that they have a valid employment contract in one of these fields in the country.

Outstanding students:

A five-year visa will be granted to outstanding students who have a grade of 95 per cent or higher in a secondary school, or those who graduate with a GPA of 3.75 from a university. 

Retirees:

Expats who are at least 55 years old can obtain a five-year retirement visa if they invest Dh2m in property, have savings of Dh1m or more, or have a monthly income of at least Dh20,000.

Previous men's records
  • 2:01:39: Eliud Kipchoge (KEN) on 16/9/19 in Berlin
  • 2:02:57: Dennis Kimetto (KEN) on 28/09/2014 in Berlin
  • 2:03:23: Wilson Kipsang (KEN) on 29/09/2013 in Berlin
  • 2:03:38: Patrick Makau (KEN) on 25/09/2011 in Berlin
  • 2:03:59: Haile Gebreselassie (ETH) on 28/09/2008 in Berlin
  • 2:04:26: Haile Gebreselassie (ETH) on 30/09/2007 in Berlin
  • 2:04:55: Paul Tergat (KEN) on 28/09/2003 in Berlin
  • 2:05:38: Khalid Khannouchi (USA) 14/04/2002 in London
  • 2:05:42: Khalid Khannouchi (USA) 24/10/1999 in Chicago
  • 2:06:05: Ronaldo da Costa (BRA) 20/09/1998 in Berlin
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%3Cp%3E%3Cstrong%3EEngine%3A%20%3C%2Fstrong%3E2.0-litre%204cyl%20turbo%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E261hp%20at%205%2C500rpm%0D%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E400Nm%20at%201%2C750-4%2C000rpm%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3E7-speed%20dual-clutch%20auto%0D%3Cbr%3E%3Cstrong%3EFuel%20consumption%3A%20%3C%2Fstrong%3E10.5L%2F100km%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3ENow%0D%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3EFrom%20Dh129%2C999%20(VX%20Luxury)%3B%20from%20Dh149%2C999%20(VX%20Black%20Gold)%3C%2Fp%3E%0A
The specs

Engine: 4.0-litre V8 twin-turbocharged and three electric motors

Power: Combined output 920hp

Torque: 730Nm at 4,000-7,000rpm

Transmission: 8-speed dual-clutch automatic

Fuel consumption: 11.2L/100km

On sale: Now, deliveries expected later in 2025

Price: expected to start at Dh1,432,000

UAE currency: the story behind the money in your pockets

Expert input

If you had all the money in the world, what’s the one sneaker you would buy or create?

“There are a few shoes that have ‘grail’ status for me. But the one I have always wanted is the Nike x Patta x Parra Air Max 1 - Cherrywood. To get a pair in my size brand new is would cost me between Dh8,000 and Dh 10,000.” Jack Brett

“If I had all the money, I would approach Nike and ask them to do my own Air Force 1, that’s one of my dreams.” Yaseen Benchouche

“There’s nothing out there yet that I’d pay an insane amount for, but I’d love to create my own shoe with Tinker Hatfield and Jordan.” Joshua Cox

“I think I’d buy a defunct footwear brand; I’d like the challenge of reinterpreting a brand’s history and changing options.” Kris Balerite

 “I’d stir up a creative collaboration with designers Martin Margiela of the mixed patchwork sneakers, and Yohji Yamamoto.” Hussain Moloobhoy

“If I had all the money in the world, I’d live somewhere where I’d never have to wear shoes again.” Raj Malhotra

The five pillars of Islam

1. Fasting

2. Prayer

3. Hajj

4. Shahada

5. Zakat 

Things Heard & Seen

Directed by: Shari Springer Berman, Robert Pulcini

Starring: Amanda Seyfried, James Norton

2/5

UAE currency: the story behind the money in your pockets
While you're here
TICKETS

Tickets start at Dh100 for adults, while children can enter free on the opening day. For more information, visit www.mubadalawtc.com.

Libya's Gold

UN Panel of Experts found regime secretly sold a fifth of the country's gold reserves. 

The panel’s 2017 report followed a trail to West Africa where large sums of cash and gold were hidden by Abdullah Al Senussi, Qaddafi’s former intelligence chief, in 2011.

Cases filled with cash that was said to amount to $560m in 100 dollar notes, that was kept by a group of Libyans in Ouagadougou, Burkina Faso.

A second stash was said to have been held in Accra, Ghana, inside boxes at the local offices of an international human rights organisation based in France.

The years Ramadan fell in May

1987

1954

1921

1888

War and the virus
The White Lotus: Season three

Creator: Mike White

Starring: Walton Goggins, Jason Isaacs, Natasha Rothwell

Rating: 4.5/5

US tops drug cost charts

The study of 13 essential drugs showed costs in the United States were about 300 per cent higher than the global average, followed by Germany at 126 per cent and 122 per cent in the UAE.

Thailand, Kenya and Malaysia were rated as nations with the lowest costs, about 90 per cent cheaper.

In the case of insulin, diabetic patients in the US paid five and a half times the global average, while in the UAE the costs are about 50 per cent higher than the median price of branded and generic drugs.

Some of the costliest drugs worldwide include Lipitor for high cholesterol. 

The study’s price index placed the US at an exorbitant 2,170 per cent higher for Lipitor than the average global price and the UAE at the eighth spot globally with costs 252 per cent higher.

High blood pressure medication Zestril was also more than 2,680 per cent higher in the US and the UAE price was 187 per cent higher than the global price.

BULKWHIZ PROFILE

Date started: February 2017

Founders: Amira Rashad (CEO), Yusuf Saber (CTO), Mahmoud Sayedahmed (adviser), Reda Bouraoui (adviser)

Based: Dubai, UAE

Sector: E-commerce 

Size: 50 employees

Funding: approximately $6m

Investors: Beco Capital, Enabling Future and Wain in the UAE; China's MSA Capital; 500 Startups; Faith Capital and Savour Ventures in Kuwait

FROM%20THE%20ASHES
%3Cp%3EDirector%3A%20Khalid%20Fahad%3C%2Fp%3E%0A%3Cp%3EStarring%3A%20Shaima%20Al%20Tayeb%2C%20Wafa%20Muhamad%2C%20Hamss%20Bandar%3C%2Fp%3E%0A%3Cp%3ERating%3A%203%2F5%3C%2Fp%3E%0A
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%3Cp%3EEncourage%20innovation%20in%20the%20metaverse%20field%20and%20boost%20economic%20contribution%3C%2Fp%3E%0A%3Cp%3EDevelop%20outstanding%20talents%20through%20education%20and%20training%3C%2Fp%3E%0A%3Cp%3EDevelop%20applications%20and%20the%20way%20they%20are%20used%20in%20Dubai's%20government%20institutions%3C%2Fp%3E%0A%3Cp%3EAdopt%2C%20expand%20and%20promote%20secure%20platforms%20globally%3C%2Fp%3E%0A%3Cp%3EDevelop%20the%20infrastructure%20and%20regulations%3C%2Fp%3E%0A
Breast cancer in men: the facts

1) Breast cancer is men is rare but can develop rapidly. It usually occurs in those over the ages of 60, but can occasionally affect younger men.

2) Symptoms can include a lump, discharge, swollen glands or a rash. 

3) People with a history of cancer in the family can be more susceptible. 

4) Treatments include surgery and chemotherapy but early diagnosis is the key. 

5) Anyone concerned is urged to contact their doctor

 

The years Ramadan fell in May

1987

1954

1921

1888

How to watch Ireland v Pakistan in UAE

When: The one-off Test starts on Friday, May 11
What time: Each day’s play is scheduled to start at 2pm UAE time.
TV: The match will be broadcast on OSN Sports Cricket HD. Subscribers to the channel can also stream the action live on OSN Play.

HIJRA

Starring: Lamar Faden, Khairiah Nathmy, Nawaf Al-Dhufairy

Director: Shahad Ameen

Rating: 3/5

Bio

Age: 25

Town: Al Diqdaqah – Ras Al Khaimah

Education: Bachelors degree in mechanical engineering

Favourite colour: White

Favourite place in the UAE: Downtown Dubai

Favourite book: A Life in Administration by Ghazi Al Gosaibi.

First owned baking book: How to Be a Domestic Goddess by Nigella Lawson.

The Voice of Hind Rajab

Starring: Saja Kilani, Clara Khoury, Motaz Malhees

Director: Kaouther Ben Hania

Rating: 4/5

The years Ramadan fell in May

1987

1954

1921

1888

Updated: September 11, 2025, 7:12 AM`