UAE residents will be among the first in the world to get their hands on the new Nothing Phone (3), with limited units available from July 12 in Dubai.
The early sale at Dubai Mall precedes the phone's global release on July 15 and pre-orders will start on July 4.
The Phone (3) is the latest device from London tech company Nothing, marking its move into the flagship category.
With a global starting price of $799 (around Dh2,930), the device is expected to compete with premium phones from Apple and Samsung.
For everyday users, the most noticeable change is the new “glyph matrix”, a dot-matrix display on the back of the phone made with tiny LEDs.
It lights up to signal calls, texts, timers and games and is aimed at helping people reduce screen time.
The phone runs on the Nothing operating software (OS) 3.5 and features a new interface called Essential Space, which displays tools such as the calendar, reminders and recordings on the home screen.
It runs on Android 15 and Nothing promises five years of updates and seven years of security support.
In terms of features, the Nothing Phone (3) offers four 50MP cameras with zoom and wide-angle lenses. It also has a high-resolution screen, fast charging and IP68 water and dust resistance that aims to make it more durable in hot or dusty environments.
The company is yet to reveal details about local pricing and telecom partnerships, but based on previous launches, the device is expected to be available through Amazon, Noon, Sharaf DG, Jumbo and Virgin Megastore from July 15.
Nothing chief executive Carl Pei said in a LinkedIn post that the company doubled its sales in 2024, surpassing $1 billion in cumulative revenue and selling more than 7 million products.
He added that Nothing was the fastest-growing smartphone brand in India, recording 577 per cent year-on-year growth, which is a signal of the company's expanding global reach, including increasing interest in the Middle East.
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Heavily-sugared soft drinks slip through the tax net
Some popular drinks with high levels of sugar and caffeine have slipped through the fizz drink tax loophole, as they are not carbonated or classed as an energy drink.
Arizona Iced Tea with lemon is one of those beverages, with one 240 millilitre serving offering up 23 grams of sugar - about six teaspoons.
A 680ml can of Arizona Iced Tea costs just Dh6.
Most sports drinks sold in supermarkets were found to contain, on average, five teaspoons of sugar in a 500ml bottle.
