Artificial intelligence has been on a hot streak and, while it's a boon for some, it has been bane for jobs.
Most of the attention has been drawn to the negatives – jobs displaced or wiped out – but studies have found the technology to be an opportunity to create more and reskill employees.
Human resources departments, meanwhile, have also been trying to figure out how to balance tradition with the hot innovation.
"The biggest change will be people working alongside AI, to capture the upside of 'augmented intelligence', so there will be a race to equip people with the right mindsets, skill sets and toolsets,” Lisa Lyons, regional transformation centre of excellence lead at New York-based professional services firm Mercer, tells The National.
"Another bright side, is making work more interesting … employees report that their work today is mundane and repetitive, presenting an obvious opportunity for process and cognitive automation.”
History repeating itself
Analysts have drawn parallels to other industrial revolutions, in which the job market was disrupted, in what is considered its fourth iteration. The big difference is that the technology has set the pace faster, and everything else must keep in step.
And while it is universally agreed upon that AI will indeed replace or displace jobs, figures have varied. But, in fact, jobs continue to be created as eras open up roles and demand.
The International Monetary Fund estimates that 60 per cent of jobs in advanced economies would be affected by AI; that number drops to 40 per cent 26 per cent in emerging and low-income economies, respectively.
"As AI continues to develop, it will become increasingly adept at performing a variety of roles that have traditionally been done by humans,” says Mohammed Alkhotani, a senior vice president at cloud services company Salesforce Middle East.
For example, autonomous AI agents, built on natural language processing and powerful reasoning engines, can mimic human language – both written and spoken – and are ideally suited to handle a wide range of roles.
"This particularly applies to customer services, where AI agents are already working alongside humans,” Mr Alkhotani tells The National.
Customer services are forecast to be among the top declining roles through 2030, the World Economic Forum said in its Future of Jobs Report 2025.
Multiple studies agree on what jobs are at risk from AI, or the jobs the functions of which can be mostly performed by AI in a more accurate and cost-efficient way. Among those roles that have been automated, or are at risk of being automated, are telemarketers, customer service representatives, manufacturing assembly line workers, proofreaders and translators.
On the flipside, jobs that are less at risk – or are outright difficult to replace using the technology of today – are those that need people to provide emotional understanding, interpersonal skills, human judgment and adaptability, according to Kieran Gilmurray, an AI strategist who founded an IT services firm bearing his name in Northern Ireland.
Those include jobs in health care (doctors, surgeons, nurses), the arts (sculptors, musicians), social workers and counsellors and skilled tradespeople (electricians, carpenters, plumbers).
"AI should complement human expertise, not replace it … decision-making often requires nuance, negotiation and adaptability, which AI cannot fully replicate,” says Ibrahim Imam, Vienna-based construction software developer PlanRadar's chief executive for the Middle East and North Africa, and Asia-Pacific regions.
"The key to successful AI integration is continuous training, contextual learning and a hybrid approach where AI handles data-heavy tasks, allowing professionals to focus on strategic, human-centric decisions.”
The HR dilemma
Much of the focus – and worries – of the apparent job disruption has been towards the workforce, and HR units of companies are feeling the pinch.
For instance, while HR teams are likely to incorporate more AI tools, the idea of AI fully replacing human HR professionals is highly unlikely for a number of reasons.
While AI can streamline recruitment, onboarding, and employee performance tracking, it lacks the emotional intelligence needed for complex human interactions, says Nicki Wilson, managing director of Dubai-based recruitment firm Genie.
"It also becomes a bit of a spambot in the sense that AI can often seek out job roles for jobseekers and send hundreds, if not thousands, of applications to adverts, decision makers and HR teams,” she tells The National.
In addition, using AI tools to create CVs are "actually counter productive”, as most traditional software that recruiters and employers use cannot read these CVs, which are effectively images, she says.
"This, honestly, is not helping anyone trying to hire.”
The WEF agrees. AI systems still largely rely on self-reported candidate information, making them susceptible to inaccuracies, the jobs report says. It added that around 88 per cent of companies have already used some form of AI for initial candidate screening. However, that has already been a trend, even before the pandemic year – and way before ChatGPT burst into the scene, a study from US-based HR services firm SHRM finds.
"What's more, these systems can also filter out highly qualified, high-skill candidates if their profiles don’t match the exact criteria specified in the job description,” the WEF report stresses.
Rolling with the punches
In the US, inefficient career transitions and learning gaps are costing the world's biggest economy about $1.1 trillion annually, research from UK education conglomerate Pearson shows.
That underscores the need for more effective workforce development solutions, as AI’s role in workforce development "extends far beyond improving efficiency”, a representative from the London-based company tells The National.
Jobs that require human interaction, creativity, critical thinking, strategic decision-making, emotional intelligence and advanced technical expertise are best positioned to thrive amid the AI boom, recruitment consultants had previously told The National.
"AI-driven platforms can offer personalised learning experiences … these platforms analyse employees’ individual learning styles, strengths and weaknesses to deliver content tailored to their needs, helping to bridge skill gaps effectively and efficiently,” the Pearson representative says.
That does not mean companies should just roll with the punches. A study from the California-based non-profit Rand Corporation finds that more than 80 per cent of AI projects don't succeed. That "emphasises the need for clear guidelines and practical applications”, says Evgenii Pavlov, general manager at Yango Ads Middle East and Africa.
"The technology landscape is littered with instances where AI was applied unnecessarily, resulting in failures and unmet expectations,” he tells The National.
AI in circles
The reliability of AI systems has always been under scrutiny. It is not uncommon for chatbots or – text-based or voice – which are increasingly replacing humans in call centres, to take users in circles. Some do not even have outright options to request for an actual person to speak to.
The reason for this is issues such as limited understanding of complex queries, and poor training data, in addition to scaleability problems wherein bots still in development, with limited testing, have been rolled out, leading to inefficiencies.
"Finally, the process of human-AI collaboration, such as escalating to a human agent, can sometimes be inadequately managed, leading to circular interactions,” says Louis Mottli, founder and chief executive of UK-based entertainment app developer Mottli.
"At its core, AI has always been an enablement technology, designed not to replace but to enhance human thinking, decision-making and execution … businesses don’t succeed by automating everything; they succeed by striking the right balance.”
Sole survivors
- Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
- George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
- Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
- Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.
TRAP
Starring: Josh Hartnett, Saleka Shyamalan, Ariel Donaghue
Director: M Night Shyamalan
Rating: 3/5
THE BIO
Favourite holiday destination: Whenever I have any free time I always go back to see my family in Caltra, Galway, it’s the only place I can properly relax.
Favourite film: The Way, starring Martin Sheen. It’s about the Camino de Santiago walk from France to Spain.
Personal motto: If something’s meant for you it won’t pass you by.
Killing of Qassem Suleimani
The specs
- Engine: 3.9-litre twin-turbo V8
- Power: 640hp
- Torque: 760nm
- On sale: 2026
- Price: Not announced yet
UAE squad v Australia
Rohan Mustafa (C), Ashfaq Ahmed, Chirag Suri, Rameez Shahzad, Fahad Nawaz, Amjed Gul, Shaiman Anwar, Ahmed Raza, Imran Haider, Muhammad Naveed, Amir Hayat, Ghulam Shabir (WK), Qadeer Ahmed, Tahir Latif, Zahoor Khan
FORSPOKEN
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More from Neighbourhood Watch:
Essentials
The flights
Etihad (etihad.ae) and flydubai (flydubai.com) fly direct to Baku three times a week from Dh1,250 return, including taxes.
The stay
A seven-night “Fundamental Detox” programme at the Chenot Palace (chenotpalace.com/en) costs from €3,000 (Dh13,197) per person, including taxes, accommodation, 3 medical consultations, 2 nutritional consultations, a detox diet, a body composition analysis, a bio-energetic check-up, four Chenot bio-energetic treatments, six Chenot energetic massages, six hydro-aromatherapy treatments, six phyto-mud treatments, six hydro-jet treatments and access to the gym, indoor pool, sauna and steam room. Additional tests and treatments cost extra.
Sugary teas and iced coffees
The tax authority is yet to release a list of the taxed products, but it appears likely that sugary iced teas and cold coffees will be hit.
For instance, the non-fizzy drink AriZona Iced Tea contains 65 grams of sugar – about 16 teaspoons – per 680ml can. The average can costs about Dh6, which would rise to Dh9.
Cold coffee brands are likely to be hit too. Drinks such as Starbucks Bottled Mocha Frappuccino contain 31g of sugar in 270ml, while Nescafe Mocha in a can contains 15.6g of sugar in a 240ml can.
A timeline of the Historical Dictionary of the Arabic Language
- 2018: Formal work begins
- November 2021: First 17 volumes launched
- November 2022: Additional 19 volumes released
- October 2023: Another 31 volumes released
- November 2024: All 127 volumes completed
RESULT
Los Angeles Galaxy 2 Manchester United 5
Galaxy: Dos Santos (79', 88')
United: Rashford (2', 20'), Fellaini (26'), Mkhitaryan (67'), Martial (72')
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
RESULTS
Bantamweight:
Zia Mashwani (PAK) bt Chris Corton (PHI)
Super lightweight:
Flavio Serafin (BRA) bt Mohammad Al Khatib (JOR)
Super lightweight:
Dwight Brooks (USA) bt Alex Nacfur (BRA)
Bantamweight:
Tariq Ismail (CAN) bt Jalal Al Daaja (JOR)
Featherweight:
Abdullatip Magomedov (RUS) bt Sulaiman Al Modhyan (KUW)
Middleweight:
Mohammad Fakhreddine (LEB) bt Christofer Silva (BRA)
Middleweight:
Rustam Chsiev (RUS) bt Tarek Suleiman (SYR)
Welterweight:
Khamzat Chimaev (SWE) bt Mzwandile Hlongwa (RSA)
Lightweight:
Alex Martinez (CAN) bt Anas Siraj Mounir (MAR)
Welterweight:
Jarrah Al Selawi (JOR) bt Abdoul Abdouraguimov (FRA)
Dubai Bling season three
Cast: Loujain Adada, Zeina Khoury, Farhana Bodi, Ebraheem Al Samadi, Mona Kattan, and couples Safa & Fahad Siddiqui and DJ Bliss & Danya Mohammed
Rating: 1/5
Five famous companies founded by teens
There are numerous success stories of teen businesses that were created in college dorm rooms and other modest circumstances. Below are some of the most recognisable names in the industry:
- Facebook: Mark Zuckerberg and his friends started Facebook when he was a 19-year-old Harvard undergraduate.
- Dell: When Michael Dell was an undergraduate student at Texas University in 1984, he started upgrading computers for profit. He starting working full-time on his business when he was 19. Eventually, his company became the Dell Computer Corporation and then Dell Inc.
- Subway: Fred DeLuca opened the first Subway restaurant when he was 17. In 1965, Mr DeLuca needed extra money for college, so he decided to open his own business. Peter Buck, a family friend, lent him $1,000 and together, they opened Pete’s Super Submarines. A few years later, the company was rebranded and called Subway.
- Mashable: In 2005, Pete Cashmore created Mashable in Scotland when he was a teenager. The site was then a technology blog. Over the next few decades, Mr Cashmore has turned Mashable into a global media company.
- Oculus VR: Palmer Luckey founded Oculus VR in June 2012, when he was 19. In August that year, Oculus launched its Kickstarter campaign and raised more than $1 million in three days. Facebook bought Oculus for $2 billion two years later.
The specs
Engine: 6.2-litre V8
Power: 502hp at 7,600rpm
Torque: 637Nm at 5,150rpm
Transmission: 8-speed dual-clutch auto
Price: from Dh317,671
On sale: now
Sunday's games
Liverpool v West Ham United, 4.30pm (UAE)
Southampton v Burnley, 4.30pm
Arsenal v Manchester City, 7pm
Ferrari 12Cilindri specs
Engine: naturally aspirated 6.5-liter V12
Power: 819hp
Torque: 678Nm at 7,250rpm
Price: From Dh1,700,000
Available: Now
ELIO
Starring: Yonas Kibreab, Zoe Saldana, Brad Garrett
Directors: Madeline Sharafian, Domee Shi, Adrian Molina
Rating: 4/5
UPI facts
More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions
