Former Apple chief executive John Sculley praised the opera 'The (R)evolution of Steve Jobs' after attending the show at the Kennedy Centre in Washington.
Former Apple chief executive John Sculley praised the opera 'The (R)evolution of Steve Jobs' after attending the show at the Kennedy Centre in Washington.
Former Apple chief executive John Sculley praised the opera 'The (R)evolution of Steve Jobs' after attending the show at the Kennedy Centre in Washington.
Former Apple chief executive John Sculley praised the opera 'The (R)evolution of Steve Jobs' after attending the show at the Kennedy Centre in Washington.

Former Apple chief Sculley attends opera about Steve Jobs


Cody Combs
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Former Apple chief executive John Sculley recently had the opportunity to relive the highs and lows of working with Steve Jobs by attending an opera about the late technology tycoon in Washington.

“A wonderful evening at the Kennedy Centre in Washington DC,” he posted in an Instagram photo carousel showing his attendance at The (R) evolution of Steve Jobs.

According to Mr Sculley’s social media posts, he also treated those in attendance to an impromptu question-and-answer session to discuss his experiences working with Mr Jobs and his time at Apple.

Former Apple CEO John Sculley attended an opera based on the life of the late Apple co-founder Steve Jobs at the Kennedy Centre in Washington. (Instagram)
Former Apple CEO John Sculley attended an opera based on the life of the late Apple co-founder Steve Jobs at the Kennedy Centre in Washington. (Instagram)

In what has now become part of Silicon Valley folklore, Mr Jobs convinced Mr Sculley to make the leap from PepsiCo, where he served as president, to Apple as chief executive in 1983, which at the time was seen as an unprecedented and risky career move.

With his marketing background that won him accolades at Pepsi through campaigns such as the Pepsi Challenge, he helped bolster revenue on Apple products such as the Apple II, while also working closely with Mr Jobs on introducing the Macintosh computer in 1984.

Although revolutionary for its graphical user interface that is now ubiquitous in computing, sluggish Macintosh sales caused tension between Mr Sculley and Mr Jobs, leading Apple’s board to side with Mr Sculley and strip Mr Jobs of a role in the company.

In 1984, Business Week put John Sculley and Steve Jobs on the front cover and called them "Apple's Dynamic Duo", yet one year later Steve Jobs would be ousted from the company. Photo: Business Week / Bloomberg
In 1984, Business Week put John Sculley and Steve Jobs on the front cover and called them "Apple's Dynamic Duo", yet one year later Steve Jobs would be ousted from the company. Photo: Business Week / Bloomberg

Apple’s revenue grew rapidly in the initial years following Mr Jobs's departure, but the company’s lead with Macintosh methodically evaporated as Microsoft made progress with Windows and the proliferation of PC clones led to increasingly slim profit margins for the industry as a whole.

The company's sales and market share plummeted and many blamed Mr Sculley for failing to adjust Apple’s direction.

He was sacked in 1993, and later watched as Mr Jobs returned to Apple in 1997, bringing the company from the brink of bankruptcy to one of the most influential technology companies in the world.

For years, in many Silicon Valley and business circles, Mr Sculley was cast as a villain, the man who made the mistake of firing Mr Jobs. But in recent years, he has pointed out in interviews that Apple’s board at the time made the decision.

He has also since said that it was mistake to leave Mr Jobs with no role at Apple during the tumultuous year that led to his dismissal.

The Kennedy Centre describes the Steve Jobs opera as an "an electronic soundscape with classical lyricism to immerse audiences in the world of Silicon Valley in the 1980s." Photo: John Sculley
The Kennedy Centre describes the Steve Jobs opera as an "an electronic soundscape with classical lyricism to immerse audiences in the world of Silicon Valley in the 1980s." Photo: John Sculley

In a 2014 interview with The National, Mr Sculley briefly touched on his time at Apple and the fracture of his relationship with Mr Jobs.

“I have so many mistakes, we don’t have the time to go through them. You only learn from your mistakes, you never learn from your successes,” he said at the time.

“If anything, the biggest risk is when you are successful, you become a victim of that success because you believe you did something brilliantly well and then you later discover you were just plain lucky.”

Mr Sculley is chairman of Nirvana Health / RxAdvance, which assists with pharmaceutical and the reduction of administrative health care costs.

He also cofounded Obi Mobile in 2014, a company that launched what it described as affordable smartphones, although the company is no longer operational.

Mr Sculley is not featured in the opera, although several actors have portrayed him in films and shows over the years.

He previously praised Jeff Daniels portrayal of him in Aaron Sorkin's 2015 Steve Jobs biopic.

The former Apple chief executive also figured prominently in the award-winning documentary General Magic, which took an in-depth look at one of the first attempts at creating a smartphone in the mid-1990s.

The Grammy-winning The (R) evolution of Steve Jobs is currently being staged at Washington's Kennedy Centre. John Moore sings the role of Mr Jobs.

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The Federal National Council is one of five federal authorities established by the UAE constitution. It held its first session on December 2, 1972, a year to the day after Federation.
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Notable salonnières of the Middle East through history

Al Khasan (Okaz, Saudi Arabia)

Tamadir bint Amr Al Harith, known simply as Al Khasan, was a poet from Najd famed for elegies, earning great renown for the eulogy of her brothers Mu’awiyah and Sakhr, both killed in tribal wars. Although not a salonnière, this prestigious 7th century poet fostered a culture of literary criticism and could be found standing in the souq of Okaz and reciting her poetry, publicly pronouncing her views and inviting others to join in the debate on scholarship. She later converted to Islam.

 

Maryana Marrash (Aleppo)

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Princess Nazil Fadil (Cairo)

Princess Nazil Fadil gathered religious, literary and political elite together at her Cairo palace, although she stopped short of inviting women. The princess, a niece of Khedive Ismail, believed that Egypt’s situation could only be solved through education and she donated her own property to help fund the first modern Egyptian University in Cairo.

 

Mayy Ziyadah (Cairo)

Ziyadah was the first to entertain both men and women at her Cairo salon, founded in 1913. The writer, poet, public speaker and critic, her writing explored language, religious identity, language, nationalism and hierarchy. Born in Nazareth, Palestine, to a Lebanese father and Palestinian mother, her salon was open to different social classes and earned comparisons with souq of where Al Khansa herself once recited.

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