Meta released a video app called Edits on Tuesday, as the social media company continues to face off in court against the Federal Trade Commission.
The debut of Edits, which seeks to increase Meta's already massive social media footprint, comes at one of the most challenging times in the company's history, with US federal regulators accusing it of engaging in anticompetitive behaviour.
Last week, Meta chief executive Mark Zuckerberg took the witness box to combat the accusations. The trial is expected to last at least two months.
Meta, which owns Facebook, Instagram and WhatsApp, has been touting the release of its mobile video editing tool for months. Edits will compete in the same space as Captions, CapCut and other apps used by social media creators.
“If you’re passionate about making videos, Edits has the tools you need to support your creation process, all in one place,” Meta said in a news release.
“This is just the first step in making an app that helps you create your best videos, and we plan to keep evolving and improving Edits based on your feedback.”
Video creation has become paramount for Meta, as it seeks to blunt the impact and rising popularity of video-based apps like TikTok.
Several years ago, the company pivoted its Instagram platform to begin showcasing more videos – called Reels – instead of traditional photo carousels, which previously made up a majority of the app's content.
Those efforts have been relatively successful, with Instagram proving to be a worthy competitor to TikTok, although it has yet to overtake the China-owned app in popularity.
Edits claims to allow users of Meta platforms to create better content at a quicker pace, with captions, transitions and special effects able to be uploaded in various places.
Meta has touted powerful editing tools within the app such as “frame-accurate timeline with clip-level editing, auto-enhance features and effects like green screen and transitions”.
The company also says that the new app provides users with “real-time feedback on factors that can affect distribution”, so that users can change videos to increase visibility.
Meta's purchases of Instagram and WhatsApp are under particular scrutiny.
Red flags
- Promises of high, fixed or 'guaranteed' returns.
- Unregulated structured products or complex investments often used to bypass traditional safeguards.
- Lack of clear information, vague language, no access to audited financials.
- Overseas companies targeting investors in other jurisdictions - this can make legal recovery difficult.
- Hard-selling tactics - creating urgency, offering 'exclusive' deals.
Courtesy: Carol Glynn, founder of Conscious Finance Coaching
Company profile
Company name: Suraasa
Started: 2018
Founders: Rishabh Khanna, Ankit Khanna and Sahil Makker
Based: India, UAE and the UK
Industry: EdTech
Initial investment: More than $200,000 in seed funding
The specs
Engine: 2.5-litre, turbocharged 5-cylinder
Transmission: seven-speed auto
Power: 400hp
Torque: 500Nm
Price: Dh300,000 (estimate)
On sale: 2022
Dhadak 2
Director: Shazia Iqbal
Starring: Siddhant Chaturvedi, Triptii Dimri
Rating: 1/5
More from Rashmee Roshan Lall
Lexus LX700h specs
Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor
Power: 464hp at 5,200rpm
Torque: 790Nm from 2,000-3,600rpm
Transmission: 10-speed auto
Fuel consumption: 11.7L/100km
On sale: Now
Price: From Dh590,000
Specs
Engine: Dual-motor all-wheel-drive electric
Range: Up to 610km
Power: 905hp
Torque: 985Nm
Price: From Dh439,000
Available: Now
'Unrivaled: Why America Will Remain the World’s Sole Superpower'
Michael Beckley, Cornell Press
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A little about CVRL
Founded in 1985 by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, the Central Veterinary Research Laboratory (CVRL) is a government diagnostic centre that provides testing and research facilities to the UAE and neighbouring countries.
One of its main goals is to provide permanent treatment solutions for veterinary related diseases.
The taxidermy centre was established 12 years ago and is headed by Dr Ulrich Wernery.
The specs: 2018 Ducati SuperSport S
Price, base / as tested: Dh74,900 / Dh85,900
Engine: 937cc
Transmission: Six-speed gearbox
Power: 110hp @ 9,000rpm
Torque: 93Nm @ 6,500rpm
Fuel economy, combined: 5.9L / 100km
