Saudi Arabia and the UAE are among the biggest drivers of AI in the Middle East. Reuters
Saudi Arabia and the UAE are among the biggest drivers of AI in the Middle East. Reuters
Saudi Arabia and the UAE are among the biggest drivers of AI in the Middle East. Reuters
Saudi Arabia and the UAE are among the biggest drivers of AI in the Middle East. Reuters

Many Middle East firms struggle to know where to start with AI


Alvin R Cabral
  • English
  • Arabic

Many Middle East companies are planning to boost their investment in artificial intelligence, but say they lack key elements to deploy the technology well.

A report from global consultancy Deloitte has found that more than a third of regional companies are having “trouble choosing the right technology” to align with their business goals.

This is compounded by difficulty in identifying use cases and managing risks (26 per cent and 23 per cent, respectively), and the lack of an adoption strategy (18 per cent), which all hinder the deployment of AI in their organisations. The study surveyed 155 companies across Saudi Arabia, the UAE and Qatar.

The report, conducted in collaboration with the Mohamed bin Zayed University of Artificial Intelligence in Abu Dhabi, indicates that nearly two thirds of Gulf companies plan to increase their AI investment.

Therein lies a critical disconnect: the high interest and perceived AI expertise of organisations across the wider Middle East often outpace readiness in terms of strategic planning.

Many Middle East companies are still either in the proof-of-concept or early implementation stages, with few examples of large-scale AI production systems, Deloitte said.

That leaves most of them in the “cautious recognition of value” stage of AI. They see its potential but are still working on strategies and the foundation for larger implementation, compelling them to accelerate their efforts to quickly reap the benefits of AI, the report said.

“The GCC region, led by Saudi Arabia and the UAE … has an opportunity to leverage AI as an equaliser in global tech innovation, but needs to shift from adoption to innovation mindset,” Yousef Barkawie, AI and data leader at Deloitte Middle East, wrote in the report.

While AI has long been used by businesses, the arrival of generative AI heralded a new era of innovation that has compelled companies to scramble to tap into the technology and implement it.

Saudi Arabia and the UAE are among the biggest drivers of AI in the Middle East. A strong foundation for AI-driven companies is backed by supportive government policies, major investments and a growing talent pool.

This is in response to an evolving landscape, where trends such as AI agents, hybrid reasoning models and physical AI, help companies identify opportunities that could bring significant value, said Damilola Ojo, senior managing director at Dubai consultancy FTI Delta.

The advancements in AI can help companies “drive efficiency, innovation and competitiveness”, Mr Ojo told The National. “When budgeting for AI investments, we have a well-established governance model and workflows to make sure these investments are aligned with our company's strategic goal.”

However, he cautioned that not every new trend or hype leads to sustainable growth and blindly following them can result in “inefficient spending and misaligned priorities”.

Privacy has also been a hot topic within AI, as user data is collected to train AI models and improve their accuracy – emphasising the need to conduct due diligence when companies are selecting partners and services for AI deployment.

Misuse of customer or client data and the lack of confidence in the collection process are the two most common concerns of companies in the Middle East when it comes to AI, according to the Deloitte report.

More than half (53 per cent) of the organisations surveyed said they are using outside vendors to conduct independent audits and test their AI tools.

The same number of respondents said they train their AI staff to recognise risks and appoint a specific executive to manage these, Deloitte said.

“When using third-party models, businesses will face limitations on the data they can share from a data privacy, intellectual property and confidentiality perspective,” Kellie Blyth, a partner at international law firm Addleshaw Goddard, told The National.

“It's also advisable for businesses to perform thorough risk assessments to uphold principles like accountability, transparency and fairness, despite this assessment not being compulsory for all organisations.”

The Sand Castle

Director: Matty Brown

Stars: Nadine Labaki, Ziad Bakri, Zain Al Rafeea, Riman Al Rafeea

Rating: 2.5/5

Diriyah%20project%20at%20a%20glance
%3Cp%3E-%20Diriyah%E2%80%99s%201.9km%20King%20Salman%20Boulevard%2C%20a%20Parisian%20Champs-Elysees-inspired%20avenue%2C%20is%20scheduled%20for%20completion%20in%202028%0D%3Cbr%3E-%20The%20Royal%20Diriyah%20Opera%20House%20is%20expected%20to%20be%20completed%20in%20four%20years%0D%3Cbr%3E-%20Diriyah%E2%80%99s%20first%20of%2042%20hotels%2C%20the%20Bab%20Samhan%20hotel%2C%20will%20open%20in%20the%20first%20quarter%20of%202024%0D%3Cbr%3E-%20On%20completion%20in%202030%2C%20the%20Diriyah%20project%20is%20forecast%20to%20accommodate%20more%20than%20100%2C000%20people%0D%3Cbr%3E-%20The%20%2463.2%20billion%20Diriyah%20project%20will%20contribute%20%247.2%20billion%20to%20the%20kingdom%E2%80%99s%20GDP%0D%3Cbr%3E-%20It%20will%20create%20more%20than%20178%2C000%20jobs%20and%20aims%20to%20attract%20more%20than%2050%20million%20visits%20a%20year%0D%3Cbr%3E-%20About%202%2C000%20people%20work%20for%20the%20Diriyah%20Company%2C%20with%20more%20than%2086%20per%20cent%20being%20Saudi%20citizens%0D%3C%2Fp%3E%0A
What is Diwali?

The Hindu festival is at once a celebration of the autumn harvest and the triumph of good over evil, as outlined in the Ramayana.

According to the Sanskrit epic, penned by the sage Valmiki, Diwali marks the time that the exiled king Rama – a mortal with superhuman powers – returned home to the city of Ayodhya with his wife Sita and brother Lakshman, after vanquishing the 10-headed demon Ravana and conquering his kingdom of Lanka. The people of Ayodhya are believed to have lit thousands of earthen lamps to illuminate the city and to guide the royal family home.

In its current iteration, Diwali is celebrated with a puja to welcome the goodness of prosperity Lakshmi (an incarnation of Sita) into the home, which is decorated with diyas (oil lamps) or fairy lights and rangoli designs with coloured powder. Fireworks light up the sky in some parts of the word, and sweetmeats are made (or bought) by most households. It is customary to get new clothes stitched, and visit friends and family to exchange gifts and greetings.  

 

Jigra
Director: Vasan Bala
Starring: Alia Bhatt, Vedang Raina, Manoj Pahwa, Harsh Singh
Rated: 3.5/5
Dubai Bling season three

Cast: Loujain Adada, Zeina Khoury, Farhana Bodi, Ebraheem Al Samadi, Mona Kattan, and couples Safa & Fahad Siddiqui and DJ Bliss & Danya Mohammed 

Rating: 1/5

Moon Music

Artist: Coldplay

Label: Parlophone/Atlantic

Number of tracks: 10

Rating: 3/5

Specs

Engine: Dual-motor all-wheel-drive electric

Range: Up to 610km

Power: 905hp

Torque: 985Nm

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Skoda Superb Specs

Engine: 2-litre TSI petrol

Power: 190hp

Torque: 320Nm

Price: From Dh147,000

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What are the GCSE grade equivalents?
 
  • Grade 9 = above an A*
  • Grade 8 = between grades A* and A
  • Grade 7 = grade A
  • Grade 6 = just above a grade B
  • Grade 5 = between grades B and C
  • Grade 4 = grade C
  • Grade 3 = between grades D and E
  • Grade 2 = between grades E and F
  • Grade 1 = between grades F and G
The specs
Engine: 4.0-litre flat-six
Power: 510hp at 9,000rpm
Torque: 450Nm at 6,100rpm
Transmission: 7-speed PDK auto or 6-speed manual
Fuel economy, combined: 13.8L/100km
On sale: Available to order now
Price: From Dh801,800
The%20specs
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COMPANY%20PROFILE
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Manikarnika: The Queen of Jhansi

Director: Kangana Ranaut, Krish Jagarlamudi

Producer: Zee Studios, Kamal Jain

Cast: Kangana Ranaut, Ankita Lokhande, Danny Denzongpa, Atul Kulkarni

Rating: 2.5/5

The specs
Engine: Long-range single or dual motor with 200kW or 400kW battery
Power: 268bhp / 536bhp
Torque: 343Nm / 686Nm
Transmission: Single-speed automatic
Max touring range: 620km / 590km
Price: From Dh250,000 (estimated)
On sale: Later this year
Dubai works towards better air quality by 2021

Dubai is on a mission to record good air quality for 90 per cent of the year – up from 86 per cent annually today – by 2021.

The municipality plans to have seven mobile air-monitoring stations by 2020 to capture more accurate data in hourly and daily trends of pollution.

These will be on the Palm Jumeirah, Al Qusais, Muhaisnah, Rashidiyah, Al Wasl, Al Quoz and Dubai Investment Park.

“It will allow real-time responding for emergency cases,” said Khaldoon Al Daraji, first environment safety officer at the municipality.

“We’re in a good position except for the cases that are out of our hands, such as sandstorms.

“Sandstorms are our main concern because the UAE is just a receiver.

“The hotspots are Iran, Saudi Arabia and southern Iraq, but we’re working hard with the region to reduce the cycle of sandstorm generation.”

Mr Al Daraji said monitoring as it stood covered 47 per cent of Dubai.

There are 12 fixed stations in the emirate, but Dubai also receives information from monitors belonging to other entities.

“There are 25 stations in total,” Mr Al Daraji said.

“We added new technology and equipment used for the first time for the detection of heavy metals.

“A hundred parameters can be detected but we want to expand it to make sure that the data captured can allow a baseline study in some areas to ensure they are well positioned.”

Types of policy

Term life insurance: this is the cheapest and most-popular form of life cover. You pay a regular monthly premium for a pre-agreed period, typically anything between five and 25 years, or possibly longer. If you die within that time, the policy will pay a cash lump sum, which is typically tax-free even outside the UAE. If you die after the policy ends, you do not get anything in return. There is no cash-in value at any time. Once you stop paying premiums, cover stops.

Whole-of-life insurance: as its name suggests, this type of life cover is designed to run for the rest of your life. You pay regular monthly premiums and in return, get a guaranteed cash lump sum whenever you die. As a result, premiums are typically much higher than one term life insurance, although they do not usually increase with age. In some cases, you have to keep up premiums for as long as you live, although there may be a cut-off period, say, at age 80 but it can go as high as 95. There are penalties if you don’t last the course and you may get a lot less than you paid in.

Critical illness cover: this pays a cash lump sum if you suffer from a serious illness such as cancer, heart disease or stroke. Some policies cover as many as 50 different illnesses, although cancer triggers by far the most claims. The payout is designed to cover major financial responsibilities such as a mortgage or children’s education fees if you fall ill and are unable to work. It is cost effective to combine it with life insurance, with the policy paying out once if you either die or suffer a serious illness.

Income protection: this pays a replacement income if you fall ill and are unable to continue working. On the best policies, this will continue either until you recover, or reach retirement age. Unlike critical illness cover, policies will typically pay out for stress and musculoskeletal problems such as back trouble.

Updated: February 26, 2025, 5:35 AM