DeepSeek users are finding the hot new generative artificial intelligence chatbot as good as its advertisements claim and it may provide an opportunity for the Middle East to accelerate its digital transformation, industry observers say.
The platform, which has grabbed worldwide headlines this week, has an open-source, free-to-use model for regular users and charges low fees for developers, and its large language model was trained using significantly less financing compared to billions spent by rival industry leaders on creating similar platforms.
It has received rave reviews for its performance, which has been reported to be better at particular functions compared to Anthropic's Claude and industry leader OpenAI's ChatGPT.
Its model now offers the potential to make companies reconsider their AI strategies, especially in the Middle East, where organisations are actively looking for cost-effective, localised and compliant AI solutions, said Sid Bhatia, a vice president and general manager for the Middle East, Turkey and Africa at New York-based AI company Dataiku.
"If DeepSeek delivers strong performance and multilingual capabilities – including Arabic – it could offer a compelling alternative to global AI players," he told The National.
DeepSeek’s cost-effectiveness and open-source platform can evoke "optimism" in the Gulf, as it would allow smaller companies that lack huge funding to build AI models, said Sophia Matveeva, chief executive and founder of London-based consultancy Tech for Non-Techies.
"Companies that wanted to invest in AI but couldn’t because they thought it was too expensive, will now get in the game," she told The National. "This means that digital transformation in the GCC will accelerate.
"For consumers, all the AI services you were paying premium prices for are about to get way less expensive and you are going to have more choice."
DeepSeek burst on to the scene over the past week as a cost-effective chatbot that, according to tests, outguns industry faces such as ChatGPT, Claude and Meta Platforms' Llama.
Its cost has also become a key selling point: its full offering is free to use, while the fee for its advanced platform for developers is only a fraction of what others charge.
The platform, made in China, also rattled stock markets, most notably AI chip bellwether Nvidia, wiping off more than $1 trillion from market caps and the wealth of tech bosses tied to AI, over fears of a stiff challenge to US leadership of technology. Tech stocks, however, have since recovered.

"The global AI ecosystem is taking note of DeepSeek’s developments ... innovation and the driving down of costs are key to unlocking AI and enabling mass adoption longer-term," said Richard Clode, a portfolio manager at asset management firm Janus Henderson.
DeepSeek is also able to "combine the best" of ChatGPT and Anthropic’s Claude, [as its] writing and reasoning style are smooth and sophisticated like that of Claude, and doesn’t have that robotic AI feel that ChatGPT does", Ms Matveeva said.
Her company has subscriptions to both ChatGPT and Claude, "because one [ChatGPT] is a good writer, the other [Claude] one scans the internet".
But with DeepSeek, "I only need one, which is way more convenient and a lot cheaper".
Kellie Blyth, a Middle East-based technology and privacy lawyer, and partner at law firm Addleshaw Goddard, called DeepSeek "very good", delivering similar results to GPT's newer reasoning models. s She said it is a "good substitute for other leading large language models"
She told The National: "The most impressive thing is the ability to generate an equivalent quality of results using a different approach and the willingness to make it available as an open source, so that others can use and deploy it."
However, companies are still weighing up the viability of DeepSeek, assessing its maturity, scalability and ecosystem integration before making major shifts in their AI investment, Mr Bhatia said.
Established models such as ChatGPT, Claude and Google's Gemini have proven reliability with potential advancements, but new entrants like DeepSeek can introduce fresh perspectives and advancements.
Each model is recommended to be assessed for long-term maintainability, scalability and infrastructure adaptability, "ensuring it can integrate seamlessly into evolving AI ecosystems", said Javier Alvarez, senior managing director at FTI Consulting.
"Security, privacy and regulatory compliance remain central considerations, alongside potential vendor lock-in risks and geopolitical factors that could impact long-term viability," he told The National.
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The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.
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Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
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Sinopharm vaccine explained
The Sinopharm vaccine was created using techniques that have been around for decades.
“This is an inactivated vaccine. Simply what it means is that the virus is taken, cultured and inactivated," said Dr Nawal Al Kaabi, chair of the UAE's National Covid-19 Clinical Management Committee.
"What is left is a skeleton of the virus so it looks like a virus, but it is not live."
This is then injected into the body.
"The body will recognise it and form antibodies but because it is inactive, we will need more than one dose. The body will not develop immunity with one dose," she said.
"You have to be exposed more than one time to what we call the antigen."
The vaccine should offer protection for at least months, but no one knows how long beyond that.
Dr Al Kaabi said early vaccine volunteers in China were given shots last spring and still have antibodies today.
“Since it is inactivated, it will not last forever," she said.
The burning issue
The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.
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Low turnout
Two months before the first round on April 10, the appetite of voters for the election is low.
Mathieu Gallard, account manager with Ipsos, which conducted the most recent poll, said current forecasts suggested only two-thirds were "very likely" to vote in the first round, compared with a 78 per cent turnout in the 2017 presidential elections.
"It depends on how interesting the campaign is on their main concerns," he told The National. "Just now, it's hard to say who, between Macron and the candidates of the right, would be most affected by a low turnout."
THE BIO
Bio Box
Role Model: Sheikh Zayed, God bless his soul
Favorite book: Zayed Biography of the leader
Favorite quote: To be or not to be, that is the question, from William Shakespeare's Hamlet
Favorite food: seafood
Favorite place to travel: Lebanon
Favorite movie: Braveheart
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Neighbourhood Watch
Which honey takes your fancy?
Al Ghaf Honey
The Al Ghaf tree is a local desert tree which bears the harsh summers with drought and high temperatures. From the rich flowers, bees that pollinate this tree can produce delicious red colour honey in June and July each year
Sidr Honey
The Sidr tree is an evergreen tree with long and strong forked branches. The blossom from this tree is called Yabyab, which provides rich food for bees to produce honey in October and November. This honey is the most expensive, but tastiest
Samar Honey
The Samar tree trunk, leaves and blossom contains Barm which is the secret of healing. You can enjoy the best types of honey from this tree every year in May and June. It is an historical witness to the life of the Emirati nation which represents the harsh desert and mountain environments
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Match statistics
Abu Dhabi Harlequins 36 Bahrain 32
Harlequins
Tries: Penalty 2, Stevenson, Teasdale, Semple
Cons: Stevenson 2
Pens: Stevenson
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Ziina users can donate to relief efforts in Beirut
Ziina users will be able to use the app to help relief efforts in Beirut, which has been left reeling after an August blast caused an estimated $15 billion in damage and left thousands homeless. Ziina has partnered with the United Nations High Commissioner for Refugees to raise money for the Lebanese capital, co-founder Faisal Toukan says. “As of October 1, the UNHCR has the first certified badge on Ziina and is automatically part of user's top friends' list during this campaign. Users can now donate any amount to the Beirut relief with two clicks. The money raised will go towards rebuilding houses for the families that were impacted by the explosion.”
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The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.
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About Karol Nawrocki
• Supports military aid for Ukraine, unlike other eurosceptic leaders, but he will oppose its membership in western alliances.
• A nationalist, his campaign slogan was Poland First. "Let's help others, but let's take care of our own citizens first," he said on social media in April.
• Cultivates tough-guy image, posting videos of himself at shooting ranges and in boxing rings.
• Met Donald Trump at the White House and received his backing.
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