Samsung Electronics' first Unpacked event of the year has taken place with the focus now shifting to whether or not its new flagship devices are as good as advertised.
Before the release, the company is aiming to entice consumers in the UAE and other markets by offering to double the storage for free for pre-orders.
If you were to buy a 512GB model, you would only pay the cost of the 256GB version.
Before we further get into UAE specifics, here are The National's first impressions.
No aesthetic and hardware changes
If you've been a Samsung user, you'll readily realise with the Galaxy S25 that not much has changed since 2021's Galaxy S21 series.
While keeping an identity is crucial for a brand, it has been five years since the last major redesign for the Galaxy S.
The only aesthetic changes are the slightly rounder corners, smaller bezels and bigger rings on the camera lenses. Hardware-wise, the only spec upgrade worth mentioning is the Galaxy S25 Ultra's ultra-wide camera being significantly increased to 50MP from 12MP.
Apple employs a similar strategy of keeping a familiar design on the iPhone, but it does not take five cycles to refresh the iPhone's look, whether it be changing the edges and finishes or rearranging the camera lenses.
Samsung, however, may have a good reason for making minimal changes.
Samsung-Google versus Apple-OpenAI
Generative artificial intelligence continues to be a significant player in recent technology and smartphones are no exception.
Samsung brought generative AI to the mainstream mobile sector with its Galaxy AI in last year's S24 phones. However, the team-up between Apple and OpenAI signalled how serious future competition in this space will be.
Samsung announced a partnership with Google at Unpacked, and the Alphabet unit's Gemini Advanced is being offered on the Galaxy S25.
Finally, a complete switch to Qualcomm
In the past, users have had grievances with Samsung's Exynos chip, with complaints over short battery life, overheating and generally poorer performance when compared to Qualcomm chips.
Samsung was using both Exynos and Qualcomm chips to balance out costs and their availability globally. Samsung also used the Exynos to configure it to their specifications.
That has ended as the Qualcomm Snapdragon 8 Elite is now being used on all Galaxy S25 devices. Samsung did say that the Elite is specifically configured for Galaxy devices, aiding it in enhancing the performance of Galaxy AI.
What about the Galaxy S25 Edge?
The slimmer version of the Galaxy S25 series was the surprise of Unpacked, but details were scarce.
It seems close to the reported 6.4 millimetres thickness and is Samsung's thinnest phone by far. It also only has two cameras.
However, no further details were provided.
The device won't be available alongside the rest of the Galaxy S25 line-up. Tech journalist Mark Gurman reported that the company is planning a release in the first half of this year and its price would be below that of the S25 Ultra.
But the biggest takeaway is that Samsung would beat Apple to the draw on a slim smartphone, especially amid reports that Apple is planning to release what has been called the “iPhone 17 Air”.
Galaxy S25's availability in the UAE
Orders for the Galaxy S25 series are now live, and its general availability will be on February 7.
In the UAE, the country's two telecom operators, e& and du, have made the devices available on their websites with several perks, including double storage for free, four months of Samsung Care+ and unlocked premium subscriptions for users of Samsung Members.
Major UAE electronics retailers, including Sharaf DG, Jumbo Electronics and Emax also offer the same perks, with additional bonuses such as free Samsung smart bands, bags and power banks.
You can also get your Galaxy S25 devices at Samsung's official stores in the GCC. The company is offering double storage for free, offering up to Dh679 in savings.
The device also comes in exclusive online-only colours. For the S25 and S25+, you can choose from blue, black, coral red and pink gold, while for the S25 Ultra, you can select from titanium jet black, titanium jade green and titanium pink gold.
How much will they cost in the UAE?
The price of the Galaxy S25 is set at Dh3,199 for 12GB, Dh3,449 for 256GB and Dh3,949 for the new 512GB version.
The Galaxy S25+ will cost Dh3,899 for 256GB and Dh4,399 for 512GB.
The top-tier Galaxy S25 Ultra is priced at Dh5,099 for 256GB, Dh5,599 for 512GB and Dh6,599 for 1TB.
What the law says
Micro-retirement is not a recognised concept or employment status under Federal Decree Law No. 33 of 2021 on the Regulation of Labour Relations (as amended) (UAE Labour Law). As such, it reflects a voluntary work-life balance practice, rather than a recognised legal employment category, according to Dilini Loku, senior associate for law firm Gateley Middle East.
“Some companies may offer formal sabbatical policies or career break programmes; however, beyond such arrangements, there is no automatic right or statutory entitlement to extended breaks,” she explains.
“Any leave taken beyond statutory entitlements, such as annual leave, is typically regarded as unpaid leave in accordance with Article 33 of the UAE Labour Law. While employees may legally take unpaid leave, such requests are subject to the employer’s discretion and require approval.”
If an employee resigns to pursue micro-retirement, the employment contract is terminated, and the employer is under no legal obligation to rehire the employee in the future unless specific contractual agreements are in place (such as return-to-work arrangements), which are generally uncommon, Ms Loku adds.
Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
- Flexible payment plans from developers
- Mortgages with better interest rates, faster approval times and reduced fees
- DLD registration fee can be paid through banks or credit cards at zero interest rates
The specs
Engine: 3.0-litre six-cylinder turbo
Power: 398hp from 5,250rpm
Torque: 580Nm at 1,900-4,800rpm
Transmission: Eight-speed auto
Fuel economy, combined: 6.5L/100km
On sale: December
Price: From Dh330,000 (estimate)
If you go...
Fly from Dubai or Abu Dhabi to Chiang Mai in Thailand, via Bangkok, before taking a five-hour bus ride across the Laos border to Huay Xai. The land border crossing at Huay Xai is a well-trodden route, meaning entry is swift, though travellers should be aware of visa requirements for both countries.
Flights from Dubai start at Dh4,000 return with Emirates, while Etihad flights from Abu Dhabi start at Dh2,000. Local buses can be booked in Chiang Mai from around Dh50
Know your camel milk:
Flavour: Similar to goat’s milk, although less pungent. Vaguely sweet with a subtle, salty aftertaste.
Texture: Smooth and creamy, with a slightly thinner consistency than cow’s milk.
Use it: In your morning coffee, to add flavour to homemade ice cream and milk-heavy desserts, smoothies, spiced camel-milk hot chocolate.
Goes well with: chocolate and caramel, saffron, cardamom and cloves. Also works well with honey and dates.
Specs
Engine: Electric motor generating 54.2kWh (Cooper SE and Aceman SE), 64.6kW (Countryman All4 SE)
Power: 218hp (Cooper and Aceman), 313hp (Countryman)
Torque: 330Nm (Cooper and Aceman), 494Nm (Countryman)
On sale: Now
Price: From Dh158,000 (Cooper), Dh168,000 (Aceman), Dh190,000 (Countryman)
Retirement funds heavily invested in equities at a risky time
Pension funds in growing economies in Asia, Latin America and the Middle East have a sharply higher percentage of assets parked in stocks, just at a time when trade tensions threaten to derail markets.
Retirement money managers in 14 geographies now allocate 40 per cent of their assets to equities, an 8 percentage-point climb over the past five years, according to a Mercer survey released last week that canvassed government, corporate and mandatory pension funds with almost $5 trillion in assets under management. That compares with about 25 per cent for pension funds in Europe.
The escalating trade spat between the US and China has heightened fears that stocks are ripe for a downturn. With tensions mounting and outcomes driven more by politics than economics, the S&P 500 Index will be on course for a “full-scale bear market” without Federal Reserve interest-rate cuts, Citigroup’s global macro strategy team said earlier this week.
The increased allocation to equities by growth-market pension funds has come at the expense of fixed-income investments, which declined 11 percentage points over the five years, according to the survey.
Hong Kong funds have the highest exposure to equities at 66 per cent, although that’s been relatively stable over the period. Japan’s equity allocation jumped 13 percentage points while South Korea’s increased 8 percentage points.
The money managers are also directing a higher portion of their funds to assets outside of their home countries. On average, foreign stocks now account for 49 per cent of respondents’ equity investments, 4 percentage points higher than five years ago, while foreign fixed-income exposure climbed 7 percentage points to 23 per cent. Funds in Japan, South Korea, Malaysia and Taiwan are among those seeking greater diversification in stocks and fixed income.
• Bloomberg
Milestones on the road to union
1970
October 26: Bahrain withdraws from a proposal to create a federation of nine with the seven Trucial States and Qatar.
December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.
1971
March 1: Alex Douglas Hume, Conservative foreign secretary confirms that Britain will leave the Gulf and “strongly supports” the creation of a Union of Arab Emirates.
July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.
July 18: It is announced that the UAE will be formed from six emirates, with a proposed constitution signed. RAK is not yet part of the agreement.
August 6: The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.
August 15: Bahrain becomes independent.
September 3: Qatar becomes independent.
November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.
November 29: At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.
November 30: Despite a power sharing agreement, Tehran takes full control of Abu Musa.
November 31: UK officials visit all six participating Emirates to formally end the Trucial States treaties
December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.
December 6: Arab League formally admits the UAE. The first British Ambassador presents his credentials to Sheikh Zayed.
December 9: UAE joins the United Nations.
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