Apple’s iPhone 15 was the world's best-selling smartphone in the third quarter of 2024, according to new figures.
It was followed closely by the iPhone 15 Pro Max and iPhone 15 Pro, data compiled by Counterpoint Research shows.
Samsung dominated the list of top 10 best-selling smartphones, taking five spots, followed by Apple with four and Xiaomi with one. This pattern is consistent with 2023, indicating stable consumer preferences, the report said.
The iPhone 14 was the eighth bestseller. Although Apple’s share of the top 10 list has declined slightly, Samsung’s presence has grown to keep the combined market contribution of the top 10 smartphones at around 19 per cent, the report said.
Samsung's best performer was the Galaxy A15 4G, which was the fourth most sold phone in the quarter. Three other Samsung models – the Galaxy A15 5G, Galaxy A35 5G and Galaxy A05 – placed fifth, sixth and seventh, respectively.
“Samsung’s Galaxy A series captured four spots in the top 10 list owing to its wider presence across geographies and focus on the larger customer segments in the entry and mid-price bands,” Counterpoint Research said. “Samsung has effectively positioned these devices with competitive pricing and longer software support.”
The base Galaxy S24 model came in at number 10, staying in the top 10 list for the third consecutive quarter. Sales of the Galaxy S24 series have been mainly driven by a strong marketing focus on its generative AI capabilities, the report said.
The growing consumer preference for high-end smartphones is gradually narrowing the market share gap between the iPhone’s base and Pro variants
Counterpoint Research
“The growing consumer preference for high-end smartphones is gradually narrowing the market share gap between the iPhone’s base and Pro variants,” Counterpoint Research said.
“Notably, for the first time in a third quarter, half of the total iPhone sales were contributed by the Pro variants. This shift is helping Apple drive higher-value device sales.
“Besides, consumers are opting for the latest iPhones, especially in emerging markets, which further contributes to Apple’s higher-value sales. This trend is supported by attractive financing schemes and trade-in offers, making the latest iPhones more accessible to a broader range of income brackets.”
Global smartphone shipments grew 2 per cent year on year in the third quarter of 2024 due to a recovery in macroeconomic conditions and consumer demand, a separate study this month by Counterpoint Research showed.
Industry revenue accelerated 10 per cent annually to hit the highest levels for a September quarter, as shipments inched up 2 per cent to reach about 307 million units. However, Counterpoint did not provide estimates on the actual value of the revenue.
Apple commanded a record quarter for global smartphone revenue, driven by its new iPhone 16 line-up. The California-based company held a 43 per cent market share for revenue in the three months ending September. Its chief rival, Samsung Electronics, was second with 16 per cent, followed by Chinese brands Xiaomi, Oppo and Vivo, it said.
Xiaomi’s Redmi 13C, succeeding the Redmi 12C from last year, maintained its spot in the list of best-selling smartphones for the second consecutive quarter owing to its affordability and presence in emerging markets.
“Apple and Samsung are further strengthening their premium positioning with Apple Intelligence and Galaxy AI, which will help them continue to dominate these rankings. Both brands are leveraging GenAI as a differentiating factor in the premium segment,” Counterpoint Research said.
Best-selling smartphones in third quarter of 2024
- iPhone 15
- iPhone 15 Pro Max
- iPhone 15 Pro
- Galaxy A15 4G
- Galaxy A15 5G
- Galaxy A35 5G
- Galaxy A05
- iPhone 14
- Redmi 13C 4G
- Galaxy S24
How to wear a kandura
Dos
- Wear the right fabric for the right season and occasion
- Always ask for the dress code if you don’t know
- Wear a white kandura, white ghutra / shemagh (headwear) and black shoes for work
- Wear 100 per cent cotton under the kandura as most fabrics are polyester
Don’ts
- Wear hamdania for work, always wear a ghutra and agal
- Buy a kandura only based on how it feels; ask questions about the fabric and understand what you are buying
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Milestones on the road to union
1970
October 26: Bahrain withdraws from a proposal to create a federation of nine with the seven Trucial States and Qatar.
December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.
1971
March 1: Alex Douglas Hume, Conservative foreign secretary confirms that Britain will leave the Gulf and “strongly supports” the creation of a Union of Arab Emirates.
July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.
July 18: It is announced that the UAE will be formed from six emirates, with a proposed constitution signed. RAK is not yet part of the agreement.
August 6: The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.
August 15: Bahrain becomes independent.
September 3: Qatar becomes independent.
November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.
November 29: At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.
November 30: Despite a power sharing agreement, Tehran takes full control of Abu Musa.
November 31: UK officials visit all six participating Emirates to formally end the Trucial States treaties
December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.
December 6: Arab League formally admits the UAE. The first British Ambassador presents his credentials to Sheikh Zayed.
December 9: UAE joins the United Nations.
Russia's Muslim Heartlands
Dominic Rubin, Oxford
more from Janine di Giovanni
Honeymoonish
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Famous left-handers
- Marie Curie
- Jimi Hendrix
- Leonardo Di Vinci
- David Bowie
- Paul McCartney
- Albert Einstein
- Jack the Ripper
- Barack Obama
- Helen Keller
- Joan of Arc
Know your Camel lingo
The bairaq is a competition for the best herd of 50 camels, named for the banner its winner takes home
Namoos - a word of congratulations reserved for falconry competitions, camel races and camel pageants. It best translates as 'the pride of victory' - and for competitors, it is priceless
Asayel camels - sleek, short-haired hound-like racers
Majahim - chocolate-brown camels that can grow to weigh two tonnes. They were only valued for milk until camel pageantry took off in the 1990s
Millions Street - the thoroughfare where camels are led and where white 4x4s throng throughout the festival
The candidates
Dr Ayham Ammora, scientist and business executive
Ali Azeem, business leader
Tony Booth, professor of education
Lord Browne, former BP chief executive
Dr Mohamed El-Erian, economist
Professor Wyn Evans, astrophysicist
Dr Mark Mann, scientist
Gina MIller, anti-Brexit campaigner
Lord Smith, former Cabinet minister
Sandi Toksvig, broadcaster
