US e-mobility company Lime is considering launching its new pedal-less electric bicycle service in Dubai, as it seeks to address the growing demand for micromobility in the emirate amid a surge in its population.
"The vehicle will be launching in a number of global markets by the summer [of 2025] and we're out talking to cities like Dubai about the possibility of introducing it ... we're working hard to bring it to more markets," Jason Parrish, senior director for product management at Lime, told The National. Mr Parrish was speaking at a LimeGlider demonstration. The company has no set timeline for its launch in the emirate.
Pedal-less e-bikes are not new, but they are not in the mainstream ride-sharing industry. They are, however, a viable alternative that can contribute to sustainability goals – one of the UAE's main economic and societal objectives – and potentially reduce traffic.
Infrastructure also plays a key role, and Dubai already has a number of dedicated cycling lanes, Hadi Karam, Lime's regional director for Europe, the Middle East and Africa, told The National. "This should continue if we want to really replace more and more cars, and convert people to these types of micromobility solutions with the growth for its demand and population," he said.
Ride pricing will be "in line" with Lime's current e-scooter rates, Mr Parrish said. Rates are provided on the Lime app before a ride is started; an initial fee of Dh3.20 is charged to start the e-scooter and every subsequent minute costs Dh1.20.
The LimeGlider has a range of about 70km, or roughly about 20 trips on average. Its top speed is typically 25kph, but it can be configured depending on market requirements, Mr Parrish said. Its centre of gravity is designed to provide the right balance and prevent it from tipping forward, he said.
Mr Parrish declined to reveal how much was invested in developing the LimeGlider, but confirmed that it was developed "fully in-house". While Dubai would be the launchpad in the UAE for the LimeGlider, the company is also considering launching the service in other emirates, as long as it "really matches [their] needs", he said. "We're open for discussions; it's in the early stages ... we could potentially grow the business and introduce more vehicles in the region."
Launching the LimeGlider is expected to anchor a financially successful past two years for the company, Mr Karam said. The company recorded more than 150 million rides that generated $600 million worth of bookings in 2023, a record year for the company, boosting its earnings before interest, taxes, depreciation and amortisation by more than sixfold annually to more than $90 million, according to its website.
Globally, Lime registered 156 million trips – roughly five trips per second, and in the UAE, the company exceeded the one million trips mark last year, Mr Karam said. "There is a lot of demand [in the UAE that has been] really increasing exponentially over the last three years," he said. "We are brainstorming and working with authorities to see how best to meet this increasing demand and growth."
Mr Karam did not provide any projections for 2024, "but the results to date are very encouraging and on the same growth path". Lime is also calling for more discipline from micromobility riders, amid safety concerns across Dubai. In September, e-scooters were among the 3,779 vehicles confiscated by Dubai Police as part of a campaign to improve road safety, while in August the management of Jumeirah Beach Residence banned the use of e-scooters and e-bikes in parts of the community.
UAE road safety experts last year called for better education and tighter regulations to help clamp down on reckless e-scooter riders who put lives at risk by flouting traffic rules. "We do believe strongly that education is the best way to change behaviour," Mr Karam said.
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Omar Yabroudi's factfile
Born: October 20, 1989, Sharjah
Education: Bachelor of Science and Football, Liverpool John Moores University
2010: Accrington Stanley FC, internship
2010-2012: Crystal Palace, performance analyst with U-18 academy
2012-2015: Barnet FC, first-team performance analyst/head of recruitment
2015-2017: Nottingham Forest, head of recruitment
2018-present: Crystal Palace, player recruitment manager
UAE currency: the story behind the money in your pockets
Company%20profile
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The specs
Engine: 4.0-litre V8 twin-turbocharged and three electric motors
Power: Combined output 920hp
Torque: 730Nm at 4,000-7,000rpm
Transmission: 8-speed dual-clutch automatic
Fuel consumption: 11.2L/100km
On sale: Now, deliveries expected later in 2025
Price: expected to start at Dh1,432,000
What can you do?
Document everything immediately; including dates, times, locations and witnesses
Seek professional advice from a legal expert
You can report an incident to HR or an immediate supervisor
You can use the Ministry of Human Resources and Emiratisation’s dedicated hotline
In criminal cases, you can contact the police for additional support
Company Profile
Name: JustClean
Based: Kuwait with offices in other GCC countries
Launch year: 2016
Number of employees: 130
Sector: online laundry service
Funding: $12.9m from Kuwait-based Faith Capital Holding
The specs: 2018 Opel Mokka X
Price, as tested: Dh84,000
Engine: 1.4L, four-cylinder turbo
Transmission: Six-speed auto
Power: 142hp at 4,900rpm
Torque: 200Nm at 1,850rpm
Fuel economy, combined: 6.5L / 100km