Amazon's 30th birthday: From an online bookstore to the world's biggest marketplace


Alvin R Cabral
  • English
  • Arabic

In 1994, the terms “online shopping” and “e-commerce” were hardly a thing. Two of the most notable websites for such services were Boston Computer Exchange, the world's first e-commerce site that sold PCs, and Book Stacks Unlimited, the first online bookstore. You may never have heard of them.

And even fewer people could access them: only 11 million households in the US, the world's most advanced economy, had modem-enabled PCs that year, the Pew Research Centre said in a 1995 report. That's only a shade above 11 per cent of all households in America.

Also, mobile phones were still in their most basic iterations, so access to the internet, with only about 10,000 websites in 1994, was not as omnipresent as it is today.

However, that hard-to-reach internet was where a 30-year-old vice president of a New York investment management firm would get the light bulb moment to lay the foundations for Amazon, one of the most influential and dominant companies in history.

That 30-year-old, Jeffrey Preston Bezos, discovered online that usage of the World Wide Web was growing by 2,300 per cent annually.

Thirty years ago, the retail landscape looked very different. Without Amazon – arguably the industry's biggest influencer – the growth and adoption of e-commerce might not have evolved to what we know today.

Amazon officially opened for business on July 16, 1995. But its seeds were planted more than a year earlier, 30 years ago to this day.

“Amazon has been an accelerator and a driver for innovation in the retail industry at large,” Filippo Battaini, a research manager at the International Data Corporation, told The National.

“There would have been slower developments of retail innovations, such as one-click ordering, comprehensive customer reviews and personalised recommendations” and “much less advancement in areas including logistics, alternative business models and revenue streams”, he said.

Jeff 'booked' it

Amazon sprouted from humble beginnings, being founded in a Bellevue, Washington garage rented by Mr Bezos and his colleague and then-wife, MacKenzie Scott. The couple divorced in 2021.

Before those early days of operations, on July 5, 1994, Mr Bezos incorporated his company in Washington state under the name Cadabra Inc. However, he was convinced to change that, after his lawyer misheard that name as “cadaver”.

He settled on Amazon, one of the world's largest rivers, as a nod to his ambitions to grow the company into “the everything store” (the arrow on the Amazon logo points from “a” to “z”).

After combing through potential products he could sell online, Mr Bezos came up with a shortlist and settled on books – since, in his words, there were three million of them in comparison to about 200,000 active music CDs.

“Books were great … because books are incredibly unusual in one respect, that is that there are more items in the book category than there are items in any other category by far,” he said in an interview at the Special Libraries Conference in June 1997.

“When you have that many items you can literally build a store online that couldn’t exist any other way.”

The very first item ever sold on Amazon was Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought, a 1995 book by Douglas Hofstadter and his co-members at the Fluid Analogies Research Group.

The book – on artificial intelligence, no less – was bought by John Wainwright, an Australian computer scientist based in California.

'Fluid Concepts and Creative Analogies Computer Models of the Fundamental Mechanisms of Thought', the first ever book sold on Amazon, and the 1995 receipt issued to its buyer, John Wainwright. Photo: John Wainwright
'Fluid Concepts and Creative Analogies Computer Models of the Fundamental Mechanisms of Thought', the first ever book sold on Amazon, and the 1995 receipt issued to its buyer, John Wainwright. Photo: John Wainwright

To honour his contribution, Amazon named one of the office buildings on its campus after Mr Wainwright. Not bad for a $27.95 online purchase.

The numbers gain

As Amazon grew, so did Mr Bezos's confidence in the market and the future of online retail. Amazon went public in 1997 at $18 a share – a figure that has grown about 1,000 per cent. Its highest closing price was $197.85 – reached on June 27.

The company, which claimed to be the “Earths' biggest bookstore”, gradually expanded.

In 1998, Amazon made a splash with its first acquisitions – the trio of UK online bookstore Bookpages, Germany's Telebook and the Internet Movie Database (IMDb).

The company began selling CDs and DVDs in the same year, while expanding into more product categories, including consumer electronics, games and video games.

In 2000, Amazon introduced Marketplace, which allowed people to sell on its website and positioned it to compete with the then five-year-old eBay.

In Amazon's company report for that year, it said it served 20 million customers and posted $2.76 billion in sales.

Today, Amazon is estimated to have around 310 million active users globally, including more than 200 million Prime subscribers, and has more than 600 million products in its marketplace, according to data gathered by AMZScout, a platform that helps sellers on Amazon.

In 2023, the company reported net sales of $574.8 billion – that's about $1.57 billion per day, nearly $66 million per hour, or more than $18,000 per second.

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“Amazon’s journey from a small online bookseller to one of the global giants today saw its ups and downs in the beginning, but their commitment to innovation led them to be one of the most successful companies in the world today,” the Michigan Journal of Economics wrote in May 2023.

Prime time

The year 2002 saw the formation of the unit that would become Amazon Web Services, which opened the Amazon.com platform to all developers. With the cloud unit following in 2006, this marked the company's foray into IT services, including cloud, data and AI.

A year later, Amazon would achieve another milestone: it turned in an annual profit of $75 million, the first time it finished a year in the black. The company peaked in 2021 when it reported a net income of nearly $33.4 billion. Last year, its profit hit $30.4 billion.

Only three more times it would finish in the red – in 2012, 2014 and 2022, posting net losses of $39 million, $241 million and $2.72 billion, respectively.

Another pivotal launch came in 2005 with Amazon Prime, its first subscription service that initially offered US customers free two-day shipping for $79 a year.

However, reception to Prime was initially lukewarm for two reasons: online shopping was a relatively new concept and, more importantly, people found its price tag high.

Amazon slowly convinced users by bundling add-ons to the service, starting out with Prime Video in 2006 and, notably, rolling out Prime Day in 2015, where subscribers are offered exclusive deals on the website.

Prime Day started out as a 24-hour bonanza, but later moved to a two-day event. This year, Prime Day in the UAE will run for six days, from July 16 to 21.

“We saw some changes in UAE shopping behaviour … [customers] do look more and more to coupons, discount sales and overall value,” Stefano Martinelli, vice president of Amazon in the UAE and Saudi Arabia, told The National on Wednesday.

“Prime customer engagement is increasing year-over-year,” he said.

“This year we probably have the widest deal spectrum because we basically want customers to choose what they want.”

Amazon later also expanded into hardware, creating products such as the Kindle e-reader, the Fire TV and Amazon Echo, which introduced Siri's rival, Alexa. Of course, not all would pan out, particularly with the Fire Phone, which was deemed a commercial failure.

Its largest acquisition – the $13.7 billion purchase of Whole Foods in 2017 – marked its entry into the highly competitive grocery market.

The same year, the company shook up the UAE's e-commerce industry by buying Dubai-based Souq.com for $680 million.

Fast-forward to 2018 and Amazon reached another milestone: its market capitalisation crossed $1 trillion, making it, at the time, only the third company to hit that mark.

The success of Amazon also boosted the fortune of Mr Bezos, who ranks among the top three billionaires in the world.

Mr Bezos stepped down as Amazon chief executive in 2021, handing over to erstwhile AWS chief executive Andy Jassy.

Making the connection

Amazon has shaken up the e-commerce industry and through its “innovative business models, it was able to strengthen shopper loyalty”, IDC's Mr Battaini said.

It's not all rosy though: Amazon has been hit with accusations of workplace malpractice, anti-competitive schemes and tax avoidance. Its model also forced established brick-and-mortar stores, who failed to keep up, to close some – if not all – of their outlets.

“Competitors were pushed to innovate and invest more in technology to catch up [with Amazon],” Mr Battaini said.

“Legacy retailers that responded successfully to Amazon’s competitive pressure are those that managed to combine effective digital transformation with the advantage of their physical store network, such as Walmart.”

Amazon is expected to continue advancing its logistics and technology, especially with the boom in artificial intelligence.

That would allow it to improve personalisation, predictive analytics and customer service automation, Mr Battaini said.

The chances are, most people have used Amazon services or products. And it doesn't look like the juggernaut is toning down its sales pitch any time soon.

Key figures in the life of the fort

Sheikh Dhiyab bin Isa (ruled 1761-1793) Built Qasr Al Hosn as a watchtower to guard over the only freshwater well on Abu Dhabi island.

Sheikh Shakhbut bin Dhiyab (ruled 1793-1816) Expanded the tower into a small fort and transferred his ruling place of residence from Liwa Oasis to the fort on the island.

Sheikh Tahnoon bin Shakhbut (ruled 1818-1833) Expanded Qasr Al Hosn further as Abu Dhabi grew from a small village of palm huts to a town of more than 5,000 inhabitants.

Sheikh Khalifa bin Shakhbut (ruled 1833-1845) Repaired and fortified the fort.

Sheikh Saeed bin Tahnoon (ruled 1845-1855) Turned Qasr Al Hosn into a strong two-storied structure.

Sheikh Zayed bin Khalifa (ruled 1855-1909) Expanded Qasr Al Hosn further to reflect the emirate's increasing prominence.

Sheikh Shakhbut bin Sultan (ruled 1928-1966) Renovated and enlarged Qasr Al Hosn, adding a decorative arch and two new villas.

Sheikh Zayed bin Sultan (ruled 1966-2004) Moved the royal residence to Al Manhal palace and kept his diwan at Qasr Al Hosn.

Sources: Jayanti Maitra, www.adach.ae

THE BIO

Bio Box

Role Model: Sheikh Zayed, God bless his soul

Favorite book: Zayed Biography of the leader

Favorite quote: To be or not to be, that is the question, from William Shakespeare's Hamlet

Favorite food: seafood

Favorite place to travel: Lebanon

Favorite movie: Braveheart

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Honeymoonish
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The years Ramadan fell in May

1987

1954

1921

1888

Sukuk explained

Sukuk are Sharia-compliant financial certificates issued by governments, corporates and other entities. While as an asset class they resemble conventional bonds, there are some significant differences. As interest is prohibited under Sharia, sukuk must contain an underlying transaction, for example a leaseback agreement, and the income that is paid to investors is generated by the underlying asset. Investors must also be prepared to share in both the profits and losses of an enterprise. Nevertheless, sukuk are similar to conventional bonds in that they provide regular payments, and are considered less risky than equities. Most investors would not buy sukuk directly due to high minimum subscriptions, but invest via funds.

Five%20calorie-packed%20Ramadan%20drinks
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The years Ramadan fell in May

1987

1954

1921

1888

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
UAE currency: the story behind the money in your pockets
The specs: 2018 Nissan 370Z Nismo

The specs: 2018 Nissan 370Z Nismo
Price, base / as tested: Dh182,178
Engine: 3.7-litre V6
Power: 350hp @ 7,400rpm
Torque: 374Nm @ 5,200rpm
Transmission: Seven-speed automatic
​​​​​​​Fuel consumption, combined: 10.5L / 100km

PAKISTAN SQUAD

Abid Ali, Fakhar Zaman, Imam-ul-Haq, Shan Masood, Azhar Ali (test captain), Babar Azam (T20 captain), Asad Shafiq, Fawad Alam, Haider Ali, Iftikhar Ahmad, Khushdil Shah, Mohammad Hafeez, Shoaib Malik, Mohammad Rizwan (wicketkeeper), Sarfaraz Ahmed (wicketkeeper), Faheem Ashraf, Haris Rauf, Imran Khan, Mohammad Abbas, Mohammad Hasnain, Naseem Shah, Shaheen Afridi, Sohail Khan, Usman Shinwari, Wahab Riaz, Imad Wasim, Kashif Bhatti, Shadab Khan and Yasir Shah. 

The five pillars of Islam

1. Fasting

2. Prayer

3. Hajj

4. Shahada

5. Zakat 

The specs

Engine: 2.0-litre 4cyl turbo

Power: 261hp at 5,500rpm

Torque: 405Nm at 1,750-3,500rpm

Transmission: 9-speed auto

Fuel consumption: 6.9L/100km

On sale: Now

Price: From Dh117,059

The five pillars of Islam

1. Fasting 

2. Prayer 

3. Hajj 

4. Shahada 

5. Zakat 

Profile box

Company name: baraka
Started: July 2020
Founders: Feras Jalbout and Kunal Taneja
Based: Dubai and Bahrain
Sector: FinTech
Initial investment: $150,000
Current staff: 12
Stage: Pre-seed capital raising of $1 million
Investors: Class 5 Global, FJ Labs, IMO Ventures, The Community Fund, VentureSouq, Fox Ventures, Dr Abdulla Elyas (private investment)

Red flags
  • Promises of high, fixed or 'guaranteed' returns.
  • Unregulated structured products or complex investments often used to bypass traditional safeguards.
  • Lack of clear information, vague language, no access to audited financials.
  • Overseas companies targeting investors in other jurisdictions - this can make legal recovery difficult.
  • Hard-selling tactics - creating urgency, offering 'exclusive' deals.

Courtesy: Carol Glynn, founder of Conscious Finance Coaching

UAE currency: the story behind the money in your pockets
At a glance - Zayed Sustainability Prize 2020

Launched: 2008

Categories: Health, energy, water, food, global high schools

Prize: Dh2.2 million (Dh360,000 for global high schools category)

Winners’ announcement: Monday, January 13

 

Impact in numbers

335 million people positively impacted by projects

430,000 jobs created

10 million people given access to clean and affordable drinking water

50 million homes powered by renewable energy

6.5 billion litres of water saved

26 million school children given solar lighting

Cricket World Cup League 2

UAE squad

Rahul Chopra (captain), Aayan Afzal Khan, Ali Naseer, Aryansh Sharma, Basil Hameed, Dhruv Parashar, Junaid Siddique, Muhammad Farooq, Muhammad Jawadullah, Muhammad Waseem, Omid Rahman, Rahul Bhatia, Tanish Suri, Vishnu Sukumaran, Vriitya Aravind

Fixtures

Friday, November 1 – Oman v UAE
Sunday, November 3 – UAE v Netherlands
Thursday, November 7 – UAE v Oman
Saturday, November 9 – Netherlands v UAE

UAE currency: the story behind the money in your pockets
The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

Read part four: an affection for classic cars lives on

Read part three: the age of the electric vehicle begins

Read part one: how cars came to the UAE

 

HAJJAN
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The specs
Engine: 4.0-litre flat-six
Power: 510hp at 9,000rpm
Torque: 450Nm at 6,100rpm
Transmission: 7-speed PDK auto or 6-speed manual
Fuel economy, combined: 13.8L/100km
On sale: Available to order now
Price: From Dh801,800
Company%20Profile
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U19 WORLD CUP, WEST INDIES

UAE group fixtures (all in St Kitts)
Saturday 15 January: v Canada
Thursday 20 January: v England
Saturday 22 January: v Bangladesh

UAE squad
Alishan Sharafu (captain), Shival Bawa, Jash Giyanani, Sailles Jaishankar, Nilansh Keswani, Aayan Khan, Punya Mehra, Ali Naseer, Ronak Panoly, Dhruv Parashar, Vinayak Raghavan, Soorya Sathish, Aryansh Sharma, Adithya Shetty, Kai Smith

The specs
 
Engine: 3.0-litre six-cylinder turbo
Power: 398hp from 5,250rpm
Torque: 580Nm at 1,900-4,800rpm
Transmission: Eight-speed auto
Fuel economy, combined: 6.5L/100km
On sale: December
Price: From Dh330,000 (estimate)
UAE currency: the story behind the money in your pockets

Director: Paul Weitz
Stars: Kevin Hart
3/5 stars

HIJRA

Starring: Lamar Faden, Khairiah Nathmy, Nawaf Al-Dhufairy

Director: Shahad Ameen

Rating: 3/5

The years Ramadan fell in May

1987

1954

1921

1888

Saturday's schedule at the Abu Dhabi Grand Prix

GP3 race, 12:30pm

Formula 1 final practice, 2pm

Formula 1 qualifying, 5pm

Formula 2 race, 6:40pm

Performance: Sam Smith

Company%20profile
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While you're here
The bio

Favourite book: The Alchemist by Paulo Coelho

Favourite travel destination: Maldives and south of France

Favourite pastime: Family and friends, meditation, discovering new cuisines

Favourite Movie: Joker (2019). I didn’t like it while I was watching it but then afterwards I loved it. I loved the psychology behind it.

Favourite Author: My father for sure

Favourite Artist: Damien Hurst

THE%20SWIMMERS
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Long read

Mageed Yahia, director of WFP in UAE: Coronavirus knows no borders, and neither should the response

John%20Wick%3A%20Chapter%204
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Key developments

All times UTC 4

SPEC%20SHEET%3A%20APPLE%20M3%20MACBOOK%20AIR%20(13%22)
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The%20specs%3A%202024%20Mercedes%20E200
%3Cp%3E%3Cstrong%3EEngine%3A%20%3C%2Fstrong%3E2.0-litre%20four-cyl%20turbo%20%2B%20mild%20hybrid%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E204hp%20at%205%2C800rpm%20%2B23hp%20hybrid%20boost%0D%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E320Nm%20at%201%2C800rpm%20%2B205Nm%20hybrid%20boost%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3E9-speed%20auto%0D%3Cbr%3E%3Cstrong%3EFuel%20consumption%3A%20%3C%2Fstrong%3E7.3L%2F100km%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3ENovember%2FDecember%0D%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3EFrom%20Dh205%2C000%20(estimate)%3C%2Fp%3E%0A
Benefits of first-time home buyers' scheme
  • Priority access to new homes from participating developers
  • Discounts on sales price of off-plan units
  • Flexible payment plans from developers
  • Mortgages with better interest rates, faster approval times and reduced fees
  • DLD registration fee can be paid through banks or credit cards at zero interest rates
KEY%20DATES%20IN%20AMAZON'S%20HISTORY
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Updated: July 05, 2024, 5:15 AM`