UAE start-up Hoopla aims to create a space for children and their parents to find moments of calm by focusing on the regulation of emotions, mental well-being and bonding through fun activities.
The mental wellness app's tagline is “navigate big emotions with positive screen time” through exercises focused on mindfulness, meditation, movement and breathing for children and their parents.
Founder Jacqueline Perrottet, a mother of two daughters aged five and seven, says the app seeks to blend playfulness and mental wellness by harnessing the technology of smartphones. This means they benefit from a positive digital experience without the guilt of screen time, she says.
If their child is having a tantrum, instead of just handing their phone and going to YouTube, what if we could create something that builds interaction between the parent and the child?
Jacqueline Perrottet,
Hoopla
Ms Perrottet understood early on in her motherhood journey the importance of tools that help young children and parents regulate their emotions, especially during stressful moments.
The entrepreneur found a shortage of mental wellness tools that are affordable, accessible and easy to carry outside the house.
Market research and discussions in online parenting groups led her to establish Hoopla in March 2023 to plug the gap.
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“The idea is that we provide tools to help keep children calm and provide fun, age-appropriate activities that help connect parents and children together,” Ms Perrottet says.
“It's a mental wellness app, so everything relates back to emotional regulation learning and social development – these are really important skills to teach our kids at a young age.”
The app – currently available only on Apple iOS – helps to create two daily habits. First, by providing tools that promote calm to help break negative emotional cycles in the moment and, second, by making available resources to help children identify and understand their emotions.
“We're trying to create a daily healthy habit, like brushing your teeth for a few minutes. We want to have five minutes a day where you're focused on mental wellness because it is as important as our physical health, and we already have these tools within us, like breathing and meditation,” she says.
The app offers parents and their children a timely reminder to pause and reset, particularly in May when the world observes Mental Health Awareness Month.
There has been a major increase in mental health issues associated with digital environments over the past decade.
The Arab Youth Survey 2023 found that most young people in the region believe social media has a negative effect on their mental health.
Managing emotions and building resilience
Hoopla worked with healthcare providers and educators to ensure its content is age-appropriate and effective, Ms Perrottet says.
The app creates an immersive experience using phone vibrations to bring 2D characters to life, engaging children through sound and tactile sensations.
The five different characters are associated with different emotions to create a boost of energy, or induce calmness or create sleep routines.
The app also features activities that parents and children can do together – such as singing songs, playing games or doing stretches – ultimately with the aim of developing emotionally healthy and resilient youngsters.
Hoopla's content is mainly aimed at children aged three to eight years old and their parents, Ms Perrottet says.
The majority of the app's users are in the US while others are in the UK, Australia, Canada and the UAE.
“This is not necessarily for people who have a mental health condition. We want this to be more of a preventive tool if possible,” Ms Perrottet says, adding that it must be fun, engaging and have something that children “want to use on a daily basis for a few minutes” while allowing them to learn at the same time.
The app seeks to take a more light-hearted approach to mental wellness.
“We want to create a brand that is joyful, playful and fun. If you look at a lot of existing mental health apps, targeting different age groups, they're more reactive about different health conditions and how to help … we want to talk in a more light-hearted way and talk about as many of the good emotions as we talk about the more negative ones.”
Hoopla works on a subscription basis and charges $12.99 for a monthly subscription or $45 for an annual one, says Ms Perrottet.
The app – which has been installed by 2,000 users and has 700 active users – is focused on ensuring that more people who install it eventually turn into registered users.
Technology as a solution
One of the main challenges facing parents today is managing their children's screen time and dealing with mental health in today's digital world.
Ms Perrottet says the “biggest hesitation” from users and potential users is that the app is phone-based – a concern for many parents who face stressful moments trying to pry smartphones away from their children.
“There is obviously a relationship between the use of smartphones and the mental health of children, but smartphones aren't going away and we need to find a way to make them part of the solution and not just be the problem,” she says.
The idea behind Hoopla is for parents to make screen time with their children a mindful activity that creates a bond between them, rather than one that acts as a distraction.
“This is a parent-led app, something that the parent controls,” Ms Perrottet says.
“We wanted to create something where if they are out with their child and if their child is having a tantrum, instead of just handing their phone and going to YouTube, what if we could create something that builds interaction between the parent and the child?”
The app encourages “healthy habits where you teach grounding activities and breathing techniques that can get them out of that tantrum”, she says.
Hoopla set out to make an app with a simple design that did not require much stimulation – one whose features included limited time spent scrolling or staring at the screen or creating characters.
“It's really about this point of connection between parents and children … What if we can create something where we can blur the lines between the screen and the playground? We make sure that with all of the exercises, you take in the physical environment that you're in and also the people around you, so it's not necessarily about this singular device any more,” Ms Perrottet says.
The mother of two uses the app with her own daughters and has noticed an “amazing transformation” in their behaviour.
Seeking investment
With a bootstrapped operation now under way, Ms Perrottet is now seeking to raise $500,000 to grow the business.
While venture capitalists have shown interest, they have said it is too early to invest in the business as it still needs to record strong revenue or hit certain milestones, she says.
Q&A with Jacqueline Perrottet, founder of Hoopla
Why is establishing a business with a social impact important to you?
I have personally faced the challenges of anxiety and depression, and now, raising two young children in a world where mental health issues are rising rapidly, I understand the critical need for accessible mental wellness tools.
This drives me to create tools that empower, connect and instil healthy habits. There are no borders or boundaries for mental health and I believe it's essential for everyone to have access to easy, affordable and effective mental wellness tools.
What new skills have you learnt in the process of establishing and operating your start-up?
I've become very good at recognising the skills that I lack and then finding great people who have those skills. I have also developed resilience and continuously find creative solutions. When someone says no, that's just a signal for me to approach it differently.
How does your business differ from other competitors in this market?
Our competitors segment their content for parents and children separately. This leads to a disconnect where children want videos and games, and parents want to limit screen time.
Unlike traditional apps, Hoopla is a collaborative tool, making the smartphone a point of connection rather than a barrier.
Using haptic feedback, we also integrate unique multisensory experiences that reduce dependency on screens while creating immersive, tactile sensations to mimic physical sensory toys and promote emotional well-being.
If you had the chance to do it all over again, what would you do differently?
I would have started with a co-founder. Entrepreneurship can be lonely and self-doubt can creep in if you're not careful. Having someone by my side going through every step would have made this journey easier.
Bringing in a co-founder could still be Hoopla's future, but bringing someone in with complementary skills, shared visions, and equal passion and dedication at this stage is very different from starting and building from the ground-up together.
Did you set up the business at the right time for the market?
Yes, children's mental health is an increasingly important topic. Covid-19 has started many discussions surrounding mental health, improved digital access and increased the availability of resources while also destigmatising the topic in the market.
While some areas of digital health are slowing down, in terms of mental health, there's a clear and immediate problem relating to children and parents and the use of smartphones within families.
Now is the right time to turn around this growing problem and use smartphones as part of the solution.
Where do you see your business in five years?
The leading family mental wellness company globally. We will achieve this by expanding into new markets, localising content and offering products in different languages.
What are the challenges facing female entrepreneurs in growing their businesses and getting access to adequate funds?
Unfortunately, the statistics for female founders in Mena are bleak. Wamda's 2023 Year in Review reported that funding for female founders went down 63 per cent, with only 0.47 per cent of the total money invested into Mena start-ups going to female-founded companies.
I have personally felt challenges. There are still instances where people look at me as a mum with a side project rather than a serious and capable tech start-up founder. I've been lucky to participate in female initiatives and have incredible mentors.
Despite these challenges, I believe in the direction the UAE is taking and the opportunity the country has to become a leader in the region and make a real difference for female entrepreneurs.
ELIO
Starring: Yonas Kibreab, Zoe Saldana, Brad Garrett
Directors: Madeline Sharafian, Domee Shi, Adrian Molina
Rating: 4/5
The fake news generation
288,000 – the number of posts reported as hate speech that were deleted by Facebook globally each month in May and June this year
11% – the number of Americans who said they trusted the news they read on Snapchat as of June 2017, according to Statista. Over a quarter stated that they ‘rarely trusted’ the news they read on social media in general
31% - the number of young people in the US aged between 10 and 18 who said they had shared a news story online in the last six months that they later found out was wrong or inaccurate
63% - percentage of Arab nationals who said they get their news from social media every single day.
UAE currency: the story behind the money in your pockets
START-UPS%20IN%20BATCH%204%20OF%20SANABIL%20500'S%20ACCELERATOR%20PROGRAMME
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How Voiss turns words to speech
The device has a screen reader or software that monitors what happens on the screen
The screen reader sends the text to the speech synthesiser
This converts to audio whatever it receives from screen reader, so the person can hear what is happening on the screen
A VOISS computer costs between $200 and $250 depending on memory card capacity that ranges from 32GB to 128GB
The speech synthesisers VOISS develops are free
Subsequent computer versions will include improvements such as wireless keyboards
Arabic voice in affordable talking computer to be added next year to English, Portuguese, and Spanish synthesiser
Partnerships planned during Expo 2020 Dubai to add more languages
At least 2.2 billion people globally have a vision impairment or blindness
More than 90 per cent live in developing countries
The Long-term aim of VOISS to reach the technology to people in poor countries with workshops that teach them to build their own device
Honeymoonish
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Company%C2%A0profile
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UAE currency: the story behind the money in your pockets
Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
- Flexible payment plans from developers
- Mortgages with better interest rates, faster approval times and reduced fees
- DLD registration fee can be paid through banks or credit cards at zero interest rates
Aayan%E2%80%99s%20records
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Tightening the screw on rogue recruiters
The UAE overhauled the procedure to recruit housemaids and domestic workers with a law in 2017 to protect low-income labour from being exploited.
Only recruitment companies authorised by the government are permitted as part of Tadbeer, a network of labour ministry-regulated centres.
A contract must be drawn up for domestic workers, the wages and job offer clearly stating the nature of work.
The contract stating the wages, work entailed and accommodation must be sent to the employee in their home country before they depart for the UAE.
The contract will be signed by the employer and employee when the domestic worker arrives in the UAE.
Only recruitment agencies registered with the ministry can undertake recruitment and employment applications for domestic workers.
Penalties for illegal recruitment in the UAE include fines of up to Dh100,000 and imprisonment
But agents not authorised by the government sidestep the law by illegally getting women into the country on visit visas.
Gulf Under 19s final
Dubai College A 50-12 Dubai College B
Killing of Qassem Suleimani
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Tearful appearance
Chancellor Rachel Reeves set markets on edge as she appeared visibly distraught in parliament on Wednesday.
Legislative setbacks for the government have blown a new hole in the budgetary calculations at a time when the deficit is stubbornly large and the economy is struggling to grow.
She appeared with Keir Starmer on Thursday and the pair embraced, but he had failed to give her his backing as she cried a day earlier.
A spokesman said her upset demeanour was due to a personal matter.
Champions League Last 16
Red Bull Salzburg (AUT) v Bayern Munich (GER)
Sporting Lisbon (POR) v Manchester City (ENG)
Benfica (POR) v Ajax (NED)
Chelsea (ENG) v Lille (FRA)
Atletico Madrid (ESP) v Manchester United (ENG)
Villarreal (ESP) v Juventus (ITA)
Inter Milan (ITA) v Liverpool (ENG)
Paris Saint-Germain v Real Madrid (ESP)
Central%20Bank's%20push%20for%20a%20robust%20financial%20infrastructure
%3Cul%3E%0A%3Cli%3ECBDC%20real-value%20pilot%20held%20with%20three%20partner%20institutions%26nbsp%3B%3C%2Fli%3E%0A%3Cli%3EPreparing%20buy%20now%2C%20pay%20later%20regulations%26nbsp%3B%3C%2Fli%3E%0A%3Cli%3EPreparing%20for%20the%202023%20launch%20of%20the%20domestic%20card%20initiative%26nbsp%3B%3C%2Fli%3E%0A%3Cli%3EPhase%20one%20of%20the%20Financial%20Infrastructure%20Transformation%20(FiT)%20completed%3C%2Fli%3E%0A%3C%2Ful%3E%0A
Jewel of the Expo 2020
252 projectors installed on Al Wasl dome
13.6km of steel used in the structure that makes it equal in length to 16 Burj Khalifas
550 tonnes of moulded steel were raised last year to cap the dome
724,000 cubic metres is the space it encloses
Stands taller than the leaning tower of Pisa
Steel trellis dome is one of the largest single structures on site
The size of 16 tennis courts and weighs as much as 500 elephants
Al Wasl means connection in Arabic
World’s largest 360-degree projection surface
ESSENTIALS
The flights
Emirates flies from Dubai to Phnom Penh via Yangon from Dh2,700 return including taxes. Cambodia Bayon Airlines and Cambodia Angkor Air offer return flights from Phnom Penh to Siem Reap from Dh250 return including taxes. The flight takes about 45 minutes.
The hotels
Rooms at the Raffles Le Royal in Phnom Penh cost from $225 (Dh826) per night including taxes. Rooms at the Grand Hotel d'Angkor cost from $261 (Dh960) per night including taxes.
The tours
A cyclo architecture tour of Phnom Penh costs from $20 (Dh75) per person for about three hours, with Khmer Architecture Tours. Tailor-made tours of all of Cambodia, or sites like Angkor alone, can be arranged by About Asia Travel. Emirates Holidays also offers packages.
Rooney's club record
At Everton Appearances: 77; Goals: 17
At Manchester United Appearances: 559; Goals: 253
MATCH INFO
Azerbaijan 0
Wales 2 (Moore 10', Wilson 34')
MATCH INFO
Inter Milan 1 (Martinez 18' pen)
Juventus 2 (Dybala 4', Higuain 80')
Brief scores:
Scotland 371-5, 50 overs (C MacLeod 140 no, K Coetzer 58, G Munsey 55)
England 365 all out, 48.5 overs (J Bairstow 105, A Hales 52; M Watt 3-55)
Result: Scotland won by six runs
'The worst thing you can eat'
Trans fat is typically found in fried and baked goods, but you may be consuming more than you think.
Powdered coffee creamer, microwave popcorn and virtually anything processed with a crust is likely to contain it, as this guide from Mayo Clinic outlines:
Baked goods - Most cakes, cookies, pie crusts and crackers contain shortening, which is usually made from partially hydrogenated vegetable oil. Ready-made frosting is another source of trans fat.
Snacks - Potato, corn and tortilla chips often contain trans fat. And while popcorn can be a healthy snack, many types of packaged or microwave popcorn use trans fat to help cook or flavour the popcorn.
Fried food - Foods that require deep frying — french fries, doughnuts and fried chicken — can contain trans fat from the oil used in the cooking process.
Refrigerator dough - Products such as canned biscuits and cinnamon rolls often contain trans fat, as do frozen pizza crusts.
Creamer and margarine - Nondairy coffee creamer and stick margarines also may contain partially hydrogenated vegetable oils.
Summer special
Specs
Engine: Duel electric motors
Power: 659hp
Torque: 1075Nm
On sale: Available for pre-order now
Price: On request
MATCH INFO
Uefa Nations League
League A, Group 4
Spain v England, 10.45pm (UAE)
Read more about the coronavirus
BEACH SOCCER WORLD CUP
Group A
Paraguay
Japan
Switzerland
USA
Group B
Uruguay
Mexico
Italy
Tahiti
Group C
Belarus
UAE
Senegal
Russia
Group D
Brazil
Oman
Portugal
Nigeria
ZAYED SUSTAINABILITY PRIZE
What can victims do?
Always use only regulated platforms
Stop all transactions and communication on suspicion
Save all evidence (screenshots, chat logs, transaction IDs)
Report to local authorities
Warn others to prevent further harm
Courtesy: Crystal Intelligence
Heavily-sugared soft drinks slip through the tax net
Some popular drinks with high levels of sugar and caffeine have slipped through the fizz drink tax loophole, as they are not carbonated or classed as an energy drink.
Arizona Iced Tea with lemon is one of those beverages, with one 240 millilitre serving offering up 23 grams of sugar - about six teaspoons.
A 680ml can of Arizona Iced Tea costs just Dh6.
Most sports drinks sold in supermarkets were found to contain, on average, five teaspoons of sugar in a 500ml bottle.
COMPANY%20PROFILE
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Match info
Karnataka Tuskers 110-3
J Charles 35, M Pretorius 1-19, Z Khan 0-16
Deccan Gladiators 111-5 in 8.3 overs
K Pollard 45*, S Zadran 2-18
Zayed Sustainability Prize
Killing of Qassem Suleimani
Match info
Uefa Champions League Group H
Juventus v Valencia, Tuesday, midnight (UAE)
hall of shame
SUNDERLAND 2002-03
No one has ended a Premier League season quite like Sunderland. They lost each of their final 15 games, taking no points after January. They ended up with 19 in total, sacking managers Peter Reid and Howard Wilkinson and losing 3-1 to Charlton when they scored three own goals in eight minutes.
SUNDERLAND 2005-06
Until Derby came along, Sunderland’s total of 15 points was the Premier League’s record low. They made it until May and their final home game before winning at the Stadium of Light while they lost a joint record 29 of their 38 league games.
HUDDERSFIELD 2018-19
Joined Derby as the only team to be relegated in March. No striker scored until January, while only two players got more assists than goalkeeper Jonas Lossl. The mid-season appointment Jan Siewert was to end his time as Huddersfield manager with a 5.3 per cent win rate.
ASTON VILLA 2015-16
Perhaps the most inexplicably bad season, considering they signed Idrissa Gueye and Adama Traore and still only got 17 points. Villa won their first league game, but none of the next 19. They ended an abominable campaign by taking one point from the last 39 available.
FULHAM 2018-19
Terrible in different ways. Fulham’s total of 26 points is not among the lowest ever but they contrived to get relegated after spending over £100 million (Dh457m) in the transfer market. Much of it went on defenders but they only kept two clean sheets in their first 33 games.
LA LIGA: Sporting Gijon, 13 points in 1997-98.
BUNDESLIGA: Tasmania Berlin, 10 points in 1965-66
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
RESULTS
%3Cp%3E%0D%3Cstrong%3E1.45pm%3A%3C%2Fstrong%3E%20Green%20Oasis%20Trading%20%E2%80%93%20Maiden%20(PA)%20Dh50%2C000%20(Dirt)%201%2C400m%0D%3Cbr%3E%3Cstrong%3EWinner%3A%3C%2Fstrong%3E%20Meeqat%2C%20Saif%20Al%20Balushi%20(jockey)%2C%20Khalifa%20Al%20Neyadi%20(trainer)%0D%3Cbr%3E%3Cstrong%3E2.15pm%3A%20%3C%2Fstrong%3EAl%20Shafar%20Investment%20%E2%80%93%20Maiden%20(TB)%20Dh60%2C000%20(D)%201%2C400m%0D%3Cbr%3E%3Cstrong%3EWinner%3A%3C%2Fstrong%3E%20Flying%20Hunter%2C%20Ray%20Dawson%2C%20Ahmad%20bin%20Harmash%0D%3Cbr%3E%3Cstrong%3E2.45pm%3A%20%3C%2Fstrong%3EThe%20Union%2051%20Cup%20%E2%80%93%20Handicap%20(TB)%20Dh84%2C000%20(D)%201%2C400m%0D%3Cbr%3E%3Cstrong%3EWinner%3A%3C%2Fstrong%3E%20Ibra%20Attack%2C%20Adrie%20de%20Vries%2C%20Ahmed%20Al%20Shemaili%0D%3Cbr%3E%3Cstrong%3E3.15pm%3A%3C%2Fstrong%3E%20ASCANA%20Thakaful%20%E2%80%93%20Maiden%20(TB)%20Dh60%2C000%20(D)%201%2C200m%0D%3Cbr%3E%3Cstrong%3EWinner%3A%3C%2Fstrong%3E%20Onda%20Ruggente%2C%20Royston%20Ffrench%2C%20Salem%20bin%20Ghadayer%0D%3Cbr%3E%3Cstrong%3E3.45pm%3A%20%3C%2Fstrong%3ECommercial%20Bank%20of%20Dubai%20%E2%80%93%20Handicap%20(TB)%20Dh76%2C000%20(D)%201%2C200m%0D%3Cbr%3EWinner%3A%20Dignity%20Joy%2C%20Antonio%20Fresu%2C%20Musabah%20Al%20Muhairi%0D%3Cbr%3E%3Cstrong%3E4.15pm%3A%20%3C%2Fstrong%3EDubai%20Real%20Estate%20Centre%20%E2%80%93%20Handicap%20(TB)%20Dh76%2C000%20(D)%201%2C600m%0D%3Cbr%3E%3Cstrong%3EWinner%3A%3C%2Fstrong%3E%20Tolmount%2C%20Xavier%20Ziani%2C%20Salem%20bin%20Ghadayer%0D%3Cbr%3E%3Cstrong%3E4.45pm%3A%20%3C%2Fstrong%3EJebel%20Ali%20Racecourse%20%E2%80%93%20Handicap%20(TB)%20Dh84%2C000%20(D)%201%2C950m%0D%3Cbr%3E%3Cstrong%3EWinner%3A%20%3C%2Fstrong%3ERakeez%2C%20Tadhg%20O%E2%80%99Shea%2C%20Bhupat%20Seemar%3C%2Fp%3E%0A
UAE currency: the story behind the money in your pockets
INDIA SQUAD
Virat Kohli (capt), Rohit Sharma, Shikhar Dhawan, KL Rahul, Vijay Shankar, MS Dhoni (wk), Kedar Jadhav, Dinesh Karthik, Yuzvendra Chahal, Kuldeep Yadav, Bhuvneshwar Kumar, Jasprit Bumrah, Hardik Pandya, Ravindra Jadeja, Mohammed Shami
RACE CARD
6.30pm Maiden (TB) Dh82.500 (Dirt) 1,400m
7.05pm Handicap (TB) Dh87,500 (D) 1,400m
7.40pm Handicap (TB) Dh92,500 (Turf) 2,410m
8.15pm Handicap (TB) Dh105,000 (D) 1,900m
8.50pm UAE 2000 Guineas Trial (TB) Conditions Dh183,650 (D) 1,600m
9.25pm Dubai Trophy (TB) Conditions Dh183,650 (T) 1,200m
10pm Handicap (TB) Dh102,500 (T) 1,400m
Company%20Profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Hoopla%3Cbr%3E%3Cstrong%3EDate%20started%3A%20%3C%2Fstrong%3EMarch%202023%3Cbr%3E%3Cstrong%3EFounder%3A%3C%2Fstrong%3E%20Jacqueline%20Perrottet%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%3Cbr%3E%3Cstrong%3ENumber%20of%20staff%3A%3C%2Fstrong%3E%2010%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%20%3C%2Fstrong%3EPre-seed%3Cbr%3E%3Cstrong%3EInvestment%20required%3A%3C%2Fstrong%3E%20%24500%2C000%3C%2Fp%3E%0A
