Apple has announced the dates for its annual Worldwide Developers Conference, where it is expected to disclose its strategy for generative artificial intelligence.
The main speech at the iPhone maker's developer meeting is usually delivered by the chief executive, Tim Cook, who said last month that the technology company would reveal its generative AI plans this year.
Apple is on track to announce the next major updates to iOS, iPadOS, macOS, watchOS, tvOS and visionOS at the event. The focus is set to be on iOS 18, which powers the iPhone.
When is WWDC 2024 taking place?
The 2024 WWDC event will be held from June 10 to June 14 at Apple Park, the company's headquarters in Cupertino, California.
The five-day conference will be accessible online. However, on the first day, there is an in-person event for a limited number of developers who will be able to watch the main address at Apple Park, meet team members and take part in special activities.
Applications to secure the limited seats are on Apple's developer website.
Generative AI in the spotlight?
Mr Cook announced plans for the emerging technology in February during an annual shareholder meeting, without giving any specific timetable.
However, the developers' conference could be the ideal opportunity for Apple to throw its hat into the generative AI race.
Mr Cook made no secret about Apple's present strategy, acknowledging that the tech company was “currently investing significantly in this area”.
“We believe that will unlock transformative opportunities for users when it comes to productivity, problem-solving and more,” he said at the time.
However, the biggest hint that AI will be front and centre at the event came from Greg Joswiak, Apple’s senior vice president for worldwide marketing, whose social media post on X on Tuesday said the event was “going to be Absolutely Incredible” – with emphasis placed on the upper case “A” and “I”.
Are there any more clues?
Apple also has often used the logos of its events to provide additional hints on what to expect. The WWDC 2024 logo seems to have nothing much to give away.
However, the moving lights could be a hint at AI. Siri, Apple's digital assistant, uses dancing lights when activated.
It remains unclear if Siri will be the main gateway to Apple's next AI phase or if it will introduce a new interface.
Also, earlier this month, it was reported that Apple and Google are teaming up to use the latter's Gemini AI technology on Apple's coming flagship devices, expected to be the iPhone 16 series.
Some reports, citing sources, suggested that Apple would announce major partnerships at the WWDC. Apple does not routinely comment on plans and speculation.
And as analysts expect iPhone sales to benefit from the collaboration, on a broader scale, AI service developers are also looking into major ecosystems in which they can distribute their services and tap into a massive user base.
Apple achieved a milestone in February 2023 when it reported that it surpassed the two-billion user base mark across all its hardware products. As of 2024, there are about 1.46 billion iPhone users alone, data from technology comparison site BankMyCell shows.
“As competition heats up and AI offerings become more alike, securing distribution channels like becoming the default AI on iOS becomes crucial,” Andreas Hassellof, chief executive of Switzerland-based technology consultancy Ombori, told The National.
“We now see that phone makers prefer to control their own AI, but Apple's collaboration might inspire similar partnerships. It'll be interesting to see if more companies team up with Apple's rivals in the future.”
Does generative AI for Apple come at a crucial time?
Yes, especially at a time when the smartphone industry is experiencing a downturn, owing to factors such as inflation, supply chain challenges, longer replacement cycles and users holding off on upgrading their devices.
Generative AI is expected to resurrect interest in the most popular consumer electronics device. Samsung has already introduced Galaxy AI in its latest S24 series.
Investors are also keeping an eye on Apple's AI plans, considered a benchmark of the technology industry. The company is no stranger to lukewarm reception at times after it makes announcements, but has been observed to bounce back once updated products are out in the market.
Generative AI would also help further boost Apple's services segment, which has carried the load with record revenue over the past years, making up for flagging iPhone sales.
For Apple, generative AI could make the next iPhones the most potent by far. It “will speed Apple’s efforts to equip multiple AI technologies in the next roll-outs of iPhones”, Ramazan Yavuz, senior research manager at the International Data Corporation, told The National.
What is the FNC?
The Federal National Council is one of five federal authorities established by the UAE constitution. It held its first session on December 2, 1972, a year to the day after Federation.
It has 40 members, eight of whom are women. The members represent the UAE population through each of the emirates. Abu Dhabi and Dubai have eight members each, Sharjah and Ras al Khaimah six, and Ajman, Fujairah and Umm Al Quwain have four.
They bring Emirati issues to the council for debate and put those concerns to ministers summoned for questioning.
The FNC’s main functions include passing, amending or rejecting federal draft laws, discussing international treaties and agreements, and offering recommendations on general subjects raised during sessions.
Federal draft laws must first pass through the FNC for recommendations when members can amend the laws to suit the needs of citizens. The draft laws are then forwarded to the Cabinet for consideration and approval.
Since 2006, half of the members have been elected by UAE citizens to serve four-year terms and the other half are appointed by the Ruler’s Courts of the seven emirates.
In the 2015 elections, 78 of the 252 candidates were women. Women also represented 48 per cent of all voters and 67 per cent of the voters were under the age of 40.
Profile
Name: Carzaty
Founders: Marwan Chaar and Hassan Jaffar
Launched: 2017
Employees: 22
Based: Dubai and Muscat
Sector: Automobile retail
Funding to date: $5.5 million
Read more about the coronavirus
MATCH INFO
Uefa Champions League semi-final, first leg
Barcelona v Liverpool, Wednesday, 11pm (UAE).
Second leg
Liverpool v Barcelona, Tuesday, May 7, 11pm
Games on BeIN Sports
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- Promises of high, fixed or 'guaranteed' returns.
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- Overseas companies targeting investors in other jurisdictions - this can make legal recovery difficult.
- Hard-selling tactics - creating urgency, offering 'exclusive' deals.
Courtesy: Carol Glynn, founder of Conscious Finance Coaching
From Zero
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UAE currency: the story behind the money in your pockets
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Dhadak 2
Director: Shazia Iqbal
Starring: Siddhant Chaturvedi, Triptii Dimri
Rating: 1/5
Conflict, drought, famine
Estimates of the number of deaths caused by the famine range from 400,000 to 1 million, according to a document prepared for the UK House of Lords in 2024.
It has been claimed that the policies of the Ethiopian government, which took control after deposing Emperor Haile Selassie in a military-led revolution in 1974, contributed to the scale of the famine.
Dr Miriam Bradley, senior lecturer in humanitarian studies at the University of Manchester, has argued that, by the early 1980s, “several government policies combined to cause, rather than prevent, a famine which lasted from 1983 to 1985. Mengistu’s government imposed Stalinist-model agricultural policies involving forced collectivisation and villagisation [relocation of communities into planned villages].
The West became aware of the catastrophe through a series of BBC News reports by journalist Michael Buerk in October 1984 describing a “biblical famine” and containing graphic images of thousands of people, including children, facing starvation.
Band Aid
Bob Geldof, singer with the Irish rock group The Boomtown Rats, formed Band Aid in response to the horrific images shown in the news broadcasts.
With Midge Ure of the band Ultravox, he wrote the hit charity single Do They Know it’s Christmas in December 1984, featuring a string of high-profile musicians.
Following the single’s success, the idea to stage a rock concert evolved.
Live Aid was a series of simultaneous concerts that took place at Wembley Stadium in London, John F Kennedy Stadium in Philadelphia, the US, and at various other venues across the world.
The combined event was broadcast to an estimated worldwide audience of 1.5 billion.
MOUNTAINHEAD REVIEW
Starring: Ramy Youssef, Steve Carell, Jason Schwartzman
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The rules of the road keeping cyclists safe
Cyclists must wear a helmet, arm and knee pads
Have a white front-light and a back red-light on their bike
They must place a number plate with reflective light to the back of the bike to alert road-users
Avoid carrying weights that could cause the bike to lose balance
They must cycle on designated lanes and areas and ride safe on pavements to avoid bumping into pedestrians
BMW M5 specs
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Smalling (28'), Lukaku (70')
Why are you, you?
Why are you, you?
From this question, a new beginning.
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For you are a world, and a meeting of worlds.
Our dream is to unite that which has been
separated by history.
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A great story unites us all,
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The lightning flash of art
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Ben Okri,
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