Can OpenAI take on Google and Bing with real-time feature ChatGPT search?


Dana Alomar
  • English
  • Arabic

OpenAI's new search feature within its artificial intelligence-powered chatbot ChatGPT, launched last week, could position the company as a competitor to major search engines such as Google and Microsoft’s Bing.

OpenAI said in a blog post that the feature allows users to engage with ChatGPT in a natural, conversational way, making it easy to ask follow-up questions and explore topics in depth without needing to sift through multiple web pages.

Unlike traditional search engines, which primarily rely on keyword-based algorithms to connect queries with relevant web pages, ChatGPT search provides more direct access to information through real-time responses.

By asking a question on ChatGPT search, users can access information such as sports scores, stock quotes, news updates, weather forecasts, and current sources, all within the platform's response. In contrast, using Google often requires users to browse multiple web pages to find the right answer.

Google dominates search market

"While Google and Bing are robust in retrieving vast amounts of information, ChatGPT’s edge lies in its ability to provide a more personalised, interactive experience that resembles consulting a knowledgeable assistant rather than sifting through links," Ajay Dadheech, principal of AI and management consulting lead at World Wide Technology, told The National.

However, the platform might need to incorporate factual accuracy and source transparency at scale to reach the reliability that users have come to expect from traditional search engines, he said.

OpenAI has said that it is addressing the quality aspect through partnerships with top publishers, including Condé Nast, Time magazine, and the Financial Times. Publishers can also opt in to appearing in ChatGPT’s search results.

The tech race

Google currently holds 89.33 per cent of the global search engine market share, followed by Bing at 4.15 per cent, according to independent web analytics company, Statcounter.

OpenAI's new search feature now positions the company as a direct competitor to Microsoft's search engine Bing, despite the tech major's nearly $14 billion investment in OpenAI.

Discussing competitive advantages, Mr Dadheech said that while Google will likely retain its dominant position in the near term, AI-driven search models could gradually eat into its market share, especially among users seeking a conversational or deeper search experience.

"As more people become comfortable with AI-driven interactions, we may see a shift where these models become the go-to for complex queries, advice, and creative problem-solving," Mr Dadheech said.

"However, becoming the default search engine would require ChatGPT to tackle the same challenges that current search engines face, especially in delivering timely, factually accurate, and diverse information."

Moreover, he highlighted the need for ChatGPT to provide an omnichannel experience, integrating with various apps, devices and digital ecosystems.

"While this doesn’t necessarily mean replacing Google or Bing entirely, we might see a scenario where ChatGPT becomes the primary interface for complex, context-driven queries, while traditional engines continue to serve their role in other information retrieval," he said.

However, he added that companies such as Google are also advancing their capabilities.

"It is likely to integrate its own advancements in generative AI within its search ecosystem, which could mitigate any significant market loss," Mr Dadheech added.

2024 Global search engine market share (%)

ChatGPT search is currently only available to ChatGPT Plus and Team users. In the coming months, access will be rolled out to enterprise, education, and free-tier users, OpenAI said.

The tech company's chief executive, Sam Altman, expressed enthusiasm for the new feature on X, calling ChatGPT search his "favourite feature" since the platform's initial release.

He highlighted its ability to simplify complex queries and hinted at future potential, where the system could dynamically generate customised web pages based on user needs. This functionality could blur the lines between traditional search and AI-powered solutions, offering users a streamlined search experience.

Sapping energy

However, ChatGPT’s powerful capabilities come with a trade-off. According to a Goldman Sachs report, a single ChatGPT query consumes nearly 10 times the electricity of a standard Google search.

Mr Altman acknowledged AI's significant energy demands at an event in January, stressing the need for advancements in clean energy to sustain AI’s growing footprint. "There's no way to get there without a breakthrough," he said. "It motivates us to go invest more in fusion."

Last month, OpenAI concluded its latest funding round, achieving a valuation of $157 billion. This included raising $6.6 billion from a diverse array of investment firms and tech giants.

RACE CARD

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5.30pm: Maiden (PA) Dh80,000 1,200m
6pm: Arabian Triple Crown Round-1 (PA) Listed Dh230,000 1,600m
6.30pm: HH The President’s Cup (PA) Group 1 Dh2.5million 2,200m
7pm: HH The President’s Cup (TB) Listed Dh380,000 1,400m
7.30pm: Wathba Stallions Cup (PA) Handicap Dh70,000 1,200m.

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The biog

Age: 23

Occupation: Founder of the Studio, formerly an analyst at Cleveland Clinic Abu Dhabi

Education: Bachelor of science in industrial engineering

Favourite hobby: playing the piano

Favourite quote: "There is a key to every door and a dawn to every dark night"

Family: Married and with a daughter

A State of Passion

Directors: Carol Mansour and Muna Khalidi

Stars: Dr Ghassan Abu-Sittah

Rating: 4/5

SRI LANKA SQUAD

Upul Tharanga (captain), Dinesh Chandimal, Niroshan Dickwella
Lahiru Thirimanne, Kusal Mendis, Milinda Siriwardana
Chamara Kapugedara, Thisara Perera, Seekuge Prasanna
Nuwan Pradeep, Suranga Lakmal, Dushmantha Chameera
Vishwa Fernando, Akila Dananjaya, Jeffrey Vandersay

India team for Sri Lanka series

Test squad: Rohit Sharma (captain), Priyank Panchal, Mayank Agarwal, Virat Kohli, Shreyas Iyer, Hanuma Vihari, Shubhman Gill, Rishabh Pant (wk), KS Bharath (wk), Ravindra Jadeja, Jayant Yadav, Ravichandran Ashwin, Kuldeep Yadav, Sourabh Kumar, Mohammed Siraj, Umesh Yadav, Mohammed Shami, Jasprit Bumrah.

T20 squad: Rohit Sharma (captain), Ruturaj Gaikwad, Shreyas Iyer, Surya Kumar Yadav, Sanju Samson, Ishan Kishan (wk), Venkatesh Iyer, Deepak Chahar, Deepak Hooda, Ravindra Jadeja, Yuzvendra Chahal, Ravi Bishnoi, Kuldeep Yadav, Mohammed Siraj, Bhuvneshwar Kumar, Harshal Patel, Jasprit Bumrah, Avesh Khan

The Saga Continues

Wu-Tang Clan

(36 Chambers / Entertainment One)

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Dates for the diary

To mark Bodytree’s 10th anniversary, the coming season will be filled with celebratory activities:

  • September 21 Anyone interested in becoming a certified yoga instructor can sign up for a 250-hour course in Yoga Teacher Training with Jacquelene Sadek. It begins on September 21 and will take place over the course of six weekends.
  • October 18 to 21 International yoga instructor, Yogi Nora, will be visiting Bodytree and offering classes.
  • October 26 to November 4 International pilates instructor Courtney Miller will be on hand at the studio, offering classes.
  • November 9 Bodytree is hosting a party to celebrate turning 10, and everyone is invited. Expect a day full of free classes on the grounds of the studio.
  • December 11 Yogeswari, an advanced certified Jivamukti teacher, will be visiting the studio.
  • February 2, 2018 Bodytree will host its 4th annual yoga market.
SPEC%20SHEET%3A%20APPLE%20IPHONE%2014%20PRO%20MAX
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Ferrari 12Cilindri specs

Engine: naturally aspirated 6.5-liter V12

Power: 819hp

Torque: 678Nm at 7,250rpm

Price: From Dh1,700,000

Available: Now

Dhadak 2

Director: Shazia Iqbal

Starring: Siddhant Chaturvedi, Triptii Dimri 

Rating: 1/5

The specs

Engine: 2.0-litre 4cyl turbo

Power: 261hp at 5,500rpm

Torque: 405Nm at 1,750-3,500rpm

Transmission: 9-speed auto

Fuel consumption: 6.9L/100km

On sale: Now

Price: From Dh117,059

In numbers: PKK’s money network in Europe

Germany: PKK collectors typically bring in $18 million in cash a year – amount has trebled since 2010

Revolutionary tax: Investigators say about $2 million a year raised from ‘tax collection’ around Marseille

Extortion: Gunman convicted in 2023 of demanding $10,000 from Kurdish businessman in Stockholm

Drug trade: PKK income claimed by Turkish anti-drugs force in 2024 to be as high as $500 million a year

Denmark: PKK one of two terrorist groups along with Iranian separatists ASMLA to raise “two-digit million amounts”

Contributions: Hundreds of euros expected from typical Kurdish families and thousands from business owners

TV channel: Kurdish Roj TV accounts frozen and went bankrupt after Denmark fined it more than $1 million over PKK links in 2013 

Results for Stage 2

Stage 2 Yas Island to Abu Dhabi, 184 km, Road race

Overall leader: Primoz Roglic SLO (Team Jumbo - Visma)

Stage winners: 1. Fernando Gaviria COL (UAE Team Emirates) 2. Elia Viviani ITA (Deceuninck - Quick-Step) 3. Caleb Ewan AUS (Lotto - Soudal)

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How it works

Booklava works on a subscription model. On signing up you receive a free book as part of a 30-day-trial period, after which you pay US$9.99 (Dh36.70) per month to gain access to a library of books and discounts of up to 30 per cent on selected titles. You can cancel your subscription at any time. For more details go to www.booklava.com

The specs
 
Engine: 3.0-litre six-cylinder turbo
Power: 398hp from 5,250rpm
Torque: 580Nm at 1,900-4,800rpm
Transmission: Eight-speed auto
Fuel economy, combined: 6.5L/100km
On sale: December
Price: From Dh330,000 (estimate)
UAE currency: the story behind the money in your pockets
The specs

Engine: 1.5-litre turbo

Power: 181hp

Torque: 230Nm

Transmission: 6-speed automatic

Starting price: Dh79,000

On sale: Now

Match info:

Burnley 0

Manchester United 2
Lukaku (22', 44')

Red card: Marcus Rashford (Man United)

Man of the match: Romelu Lukaku (Manchester United)

The specs: 2017 Dodge Ram 1500 Laramie Longhorn

Price, base / as tested: Dhxxx
Engine: 5.7L V8
Transmission: Eight-speed automatic
Power: 395hp @ 5,600rpm
Torque: 556Nm @ 3,950rpm
Fuel economy, combined: 12.7L / 100km

The specs

Engine: 5.0-litre supercharged V8

Transmission: Eight-speed auto

Power: 575bhp

Torque: 700Nm

Price: Dh554,000

On sale: now

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%3Cp%3E%3Cstrong%3EEngine%3A%20%3C%2Fstrong%3E2.0-litre%204cyl%20turbo%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E261hp%20at%205%2C500rpm%0D%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E400Nm%20at%201%2C750-4%2C000rpm%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3E7-speed%20dual-clutch%20auto%0D%3Cbr%3E%3Cstrong%3EFuel%20consumption%3A%20%3C%2Fstrong%3E10.5L%2F100km%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3ENow%0D%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3EFrom%20Dh129%2C999%20(VX%20Luxury)%3B%20from%20Dh149%2C999%20(VX%20Black%20Gold)%3C%2Fp%3E%0A
Updated: November 05, 2024, 10:48 AM`