If you are attending the World Cup in Qatar, and you find a man with a red and white jersey that reads “Heinz”, you might just win a holiday package.
The man you are looking for is Thomas Heinz, who was approached by ketchup company Heinz Arabia to stage an advertising stunt in Doha modelled after the classic Where’s Waldo? series.
Like in the children’s series, known in the UK as Where’s Wally?, the objective is to find Heinz, who is in a crowd of thousands of people — except in this case, the challenge is set in the real world, as opposed to a colourful illustration on a double-page spread.
Heinz, who hails from Hamburg, Germany, will be posting clues on his Instagram account. Those who spot him on site can take a photo and post it on the social media platform with the hashtag #FindHeinz. For winners, prizes include gift vouchers, Heinz jerseys and a holiday package worth 10,000 Qatari riyals ($2,746).
The German fan was picked via a social media hunt from thousands of people named Heinz who could represent the brand.
“I never thought my name would go viral. I mean, I’ve been referred to as Heinz Ketchup as a joke. But this is really something else. This is real. It’s a once-in-a-lifetime kind of experience,” Heinz said of becoming a human hoarding.
High-profile events and venues are a hotbed for guerilla marketing techniques. In September, film production house Paramount’s campaign to promote its horror movie Smile went viral.
Paramount paid “smilers” to go to well-attended venues and put on a smile — not any smile, but the ones similar to the demonic grin in the movie.
“Smilers” were spotted in a few major league baseball games, as well as on a TV weather broadcast.
Perhaps one of the most successful guerilla marketing stunts was Coca-Cola’s Share a Coke campaign, where the company printed the most common names on its packaging. Launched in 2011 in Australia, the campaign resulted in sales of more than 250 million bottles and cans of Coke with names on them.
Scroll through the gallery below to see some of the latest photos from the Qatar World Cup
Skoda Superb Specs
Engine: 2-litre TSI petrol
Power: 190hp
Torque: 320Nm
Price: From Dh147,000
Available: Now
No more lice
Defining head lice
Pediculus humanus capitis are tiny wingless insects that feed on blood from the human scalp. The adult head louse is up to 3mm long, has six legs, and is tan to greyish-white in colour. The female lives up to four weeks and, once mature, can lay up to 10 eggs per day. These tiny nits firmly attach to the base of the hair shaft, get incubated by body heat and hatch in eight days or so.
Identifying lice
Lice can be identified by itching or a tickling sensation of something moving within the hair. One can confirm that a person has lice by looking closely through the hair and scalp for nits, nymphs or lice. Head lice are most frequently located behind the ears and near the neckline.
Treating lice at home
Head lice must be treated as soon as they are spotted. Start by checking everyone in the family for them, then follow these steps. Remove and wash all clothing and bedding with hot water. Apply medicine according to the label instructions. If some live lice are still found eight to 12 hours after treatment, but are moving more slowly than before, do not re-treat. Comb dead and remaining live lice out of the hair using a fine-toothed comb.
After the initial treatment, check for, comb and remove nits and lice from hair every two to three days. Soak combs and brushes in hot water for 10 minutes.Vacuum the floor and furniture, particularly where the infested person sat or lay.
Courtesy Dr Vishal Rajmal Mehta, specialist paediatrics, RAK Hospital
UAE currency: the story behind the money in your pockets
The specs
Engine: 2.0-litre 4cyl turbo
Power: 261hp at 5,500rpm
Torque: 405Nm at 1,750-3,500rpm
Transmission: 9-speed auto
Fuel consumption: 6.9L/100km
On sale: Now
Price: From Dh117,059
THE LOWDOWN
Photograph
Rating: 4/5
Produced by: Poetic License Motion Pictures; RSVP Movies
Director: Ritesh Batra
Cast: Nawazuddin Siddiqui, Sanya Malhotra, Farrukh Jaffar, Deepak Chauhan, Vijay Raaz
Tamkeen's offering
- Option 1: 70% in year 1, 50% in year 2, 30% in year 3
- Option 2: 50% across three years
- Option 3: 30% across five years
Groom and Two Brides
Director: Elie Semaan
Starring: Abdullah Boushehri, Laila Abdallah, Lulwa Almulla
Rating: 3/5
KILLING OF QASSEM SULEIMANI
UAE currency: the story behind the money in your pockets
Labour dispute
The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.
- Abdullah Ishnaneh, Partner, BSA Law
Global state-owned investor ranking by size
|
1.
|
United States
|
|
2.
|
China
|
|
3.
|
UAE
|
|
4.
|
Japan
|
|
5
|
Norway
|
|
6.
|
Canada
|
|
7.
|
Singapore
|
|
8.
|
Australia
|
|
9.
|
Saudi Arabia
|
|
10.
|
South Korea
|
Killing of Qassem Suleimani
