The EU is cracking down on greenwashing everywhere, from the supermarket shelves to the skies.
The European Commission, the bloc’s executive arm, proposed rules to tackle misleading environmental claims on everyday goods ranging from a carton of milk to T-shirts and airline travel.
Companies will need to back up with science any labelling such as “climate neutral” or “biodegradable”.
“Over the past five years, we’ve seen an increase in greenwashing,” EU Environment Minister Virginijus Sinkevicius said in an interview before the proposal.
"We want to make sure those companies who claim to be green really are. Consumers don’t want to be misled.”
It is the latest example of the EU’s efforts to be a leader on sustainability as the world grapples with climate change. The bloc is planning to be net-zero on greenhouse gas emissions by 2050, and has already stepped up policing of the financial sector’s environmental claims.
The proposed rules — which will need the approval of the European Parliament and the bloc’s 27 member states — are a major step into oversight over consumer products. Companies could face financial penalties or even have their products taken off the market if they are found to be in breach of the rules, according to Mr Sinkevicius.
A 2020 survey found that more than half of products' environmental claims studied contained “vague, misleading or unfounded information”, according to the proposal.
The worst offender was clothing, with claims of T-shirts made from recycled bottles, the environment minister said. Companies also sometimes provide dubious information on carbon offsetting, he added.
“If a flight company states that it’s a climate-neutral flight, they will have to give the full information that it is offset,” Mr Sinkevicius said. “We want to avoid double-counting.”
Carbon Market Watch said the proposal fell short by failing to ban terms such as “carbon neutrality” and by making allowances for the use of carbon offsets.
“This proposal is a huge missed opportunity to send a powerful message to corporations that the EU is taking corporate climate responsibility seriously,” said Lindsay Otis, policy expert on global carbon markets at the watchdog group.
Global Fungi Facts
• Scientists estimate there could be as many as 3 million fungal species globally
• Only about 160,000 have been officially described leaving around 90% undiscovered
• Fungi account for roughly 90% of Earth's unknown biodiversity
• Forest fungi help tackle climate change, absorbing up to 36% of global fossil fuel emissions annually and storing around 5 billion tonnes of carbon in the planet's topsoil
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The specs
Engine: 3.9-litre twin-turbo V8
Power: 620hp from 5,750-7,500rpm
Torque: 760Nm from 3,000-5,750rpm
Transmission: Eight-speed dual-clutch auto
On sale: Now
Price: From Dh1.05 million ($286,000)
Western Region Asia Cup T20 Qualifier
Sun Feb 23 – Thu Feb 27, Al Amerat, Oman
The two finalists advance to the Asia qualifier in Malaysia in August
Group A
Bahrain, Maldives, Oman, Qatar
Group B
UAE, Iran, Kuwait, Saudi Arabia
UAE group fixtures
Sunday Feb 23, 9.30am, v Iran
Monday Feb 25, 1pm, v Kuwait
Tuesday Feb 26, 9.30am, v Saudi
UAE squad
Ahmed Raza, Rohan Mustafa, Alishan Sharafu, Ansh Tandon, Vriitya Aravind, Junaid Siddique, Waheed Ahmed, Karthik Meiyappan, Basil Hameed, Mohammed Usman, Mohammed Ayaz, Zahoor Khan, Chirag Suri, Sultan Ahmed
THE SPECS
Engine: 6.75-litre twin-turbocharged V12 petrol engine
Power: 420kW
Torque: 780Nm
Transmission: 8-speed automatic
Price: From Dh1,350,000
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TRAP
Starring: Josh Hartnett, Saleka Shyamalan, Ariel Donaghue
Director: M Night Shyamalan
Rating: 3/5
THE RESULTS
5pm: Maiden (PA) Dh80,000 1,400m
Winner: Alnawar, Connor Beasley (jockey), Helal Al Alawi (trainer)
5.30pm: Maiden (PA) Dh80,000 1,400m
Winner: Raniah, Noel Garbutt, Ernst Oertel
6pm: Handicap (PA) Dh90,000 2,200m
Winner: Saarookh, Richard Mullen, Ana Mendez
6.30pm: Sheikh Zayed bin Sultan Al Nahyan Jewel Crown (PA) Rated Conditions Dh125,000 1,600m
Winner: RB Torch, Tadhg O’Shea, Eric Lemartinel
7pm: Al Wathba Stallions Cup Handicap Dh70,000 1,600m
Winner: MH Wari, Antonio Fresu, Elise Jeane
7.30pm: Handicap Dh90,000 1,600m
Winner: Mailshot, Royston Ffrench, Salem bin Ghadayer
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The BIO:
He became the first Emirati to climb Mount Everest in 2011, from the south section in Nepal
He ascended Mount Everest the next year from the more treacherous north Tibetan side
By 2015, he had completed the Explorers Grand Slam
Last year, he conquered K2, the world’s second-highest mountain located on the Pakistan-Chinese border
He carries dried camel meat, dried dates and a wheat mixture for the final summit push
His new goal is to climb 14 peaks that are more than 8,000 metres above sea level
MEDIEVIL%20(1998)
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Leaderboard
63 - Mike Lorenzo-Vera (FRA)
64 - Rory McIlroy (NIR)
66 - Jon Rahm (ESP)
67 - Tom Lewis (ENG), Tommy Fleetwood (ENG)
68 - Rafael Cabrera-Bello (ESP), Marcus Kinhult (SWE)
69 - Justin Rose (ENG), Thomas Detry (BEL), Francesco Molinari (ITA), Danny Willett (ENG), Li Haotong (CHN), Matthias Schwab (AUT)