AJMAN // Not every guest who checks into a hotel in Ajman will be there to spend a few days relaxing, with some looking to pick faults and award praise as part of a new mystery shopper-style campaign.
Ajman Tourism Development Department (ATDD) has announced that inspectors will visit hotels posing as guests to prepare reports on the performance of each establishment and the quality of tourism services throughout the emirate.
Faisal Al Nuaimi, ATDD’s general manager, on Monday signed a contract with a hotel affairs consultancy company specialised in conducting mystery shopper projects, said Yamina Aoucher, ATDD’s director of Licensing and Tourism Standards.
“The project, the first of its kind in Ajman, aims to measure the level of adherence of hotels to the approved tourism standards,” said Ms Aoucher.
The project is directly linked to ATDD’s strategic goal of developing tourist legislations and standards, said Engy Munir Attiyah, the head of ATDD’s Classification Section, which will supervise the project.
The consultancy company will evaluate hotel classification standards as approved by the Ajman government, prepare and execute all the mystery shopper works, offer the results of analysis and evaluation of the works to ATDD, and provide recommendations on the failure of any hotel establishment to adhere to the standards, Ms Attiyah said.
“Within a few months, specialised research on the standards of a mystery shopper will be finalised in accordance with the highest technically and scientifically applied rules,” she said.
“An action plan on upgrading the current status of a number of hotel establishments would follow.”
The project will help hotels qualify for the Mena Travel Awards, said Ms Attiyah.
ykakande@thenational.ae
Tearful appearance
Chancellor Rachel Reeves set markets on edge as she appeared visibly distraught in parliament on Wednesday.
Legislative setbacks for the government have blown a new hole in the budgetary calculations at a time when the deficit is stubbornly large and the economy is struggling to grow.
She appeared with Keir Starmer on Thursday and the pair embraced, but he had failed to give her his backing as she cried a day earlier.
A spokesman said her upset demeanour was due to a personal matter.
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Ruwais timeline
1971 Abu Dhabi National Oil Company established
1980 Ruwais Housing Complex built, located 10 kilometres away from industrial plants
1982 120,000 bpd capacity Ruwais refinery complex officially inaugurated by the founder of the UAE Sheikh Zayed
1984 Second phase of Ruwais Housing Complex built. Today the 7,000-unit complex houses some 24,000 people.
1985 The refinery is expanded with the commissioning of a 27,000 b/d hydro cracker complex
2009 Plans announced to build $1.2 billion fertilizer plant in Ruwais, producing urea
2010 Adnoc awards $10bn contracts for expansion of Ruwais refinery, to double capacity from 415,000 bpd
2014 Ruwais 261-outlet shopping mall opens
2014 Production starts at newly expanded Ruwais refinery, providing jet fuel and diesel and allowing the UAE to be self-sufficient for petrol supplies
2014 Etihad Rail begins transportation of sulphur from Shah and Habshan to Ruwais for export
2017 Aldar Academies to operate Adnoc’s schools including in Ruwais from September. Eight schools operate in total within the housing complex.
2018 Adnoc announces plans to invest $3.1 billion on upgrading its Ruwais refinery
2018 NMC Healthcare selected to manage operations of Ruwais Hospital
2018 Adnoc announces new downstream strategy at event in Abu Dhabi on May 13
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