Travel and Tourism

Egypt aims for revival of tourism

In a bid to put its recent upheaval behind it Egypt is embarking on a new campaign to boost tourism.

Rebecca Bundhun

May 04, 2011

Egypt is hoping to attract tourists from the UAE with a new advertising campaign this month.

The campaign is expected to include television, online and outdoor advertising, the country's tourism authority announced at the Arabian Travel Market in Dubai yesterday.

"We have a special focus particularly on the GCC in Saudi Arabia, Kuwait, Qatar and the UAE," said Hisham Zaazou, the first assistant minister of tourism for Egypt.

The country's tourism industry last year accounted for 11.3 per cent of its economy and 12.6 per cent of all jobs. Twelve per cent of Egypt's visitors come from the Middle East, the country's second-biggest market after Europe, where 76 per cent of its tourists originate.

Mr Zaazou said the number of Arab tourists grew to 2.1 million last year from 1.9 million in 2009. Last year, Egypt had 53,815 visitors from the UAE, 8.5 per cent more than in 2009.

Meanwhile, Egypt's state-owned tourism holding company, Hotac said it planned to invest US$368 million (Dh1.35bn) over the next three years in refurbishing nine of its landmark hotels.

The refurbishment funds would come from its existing capital and loans, he said and added there were no plans for Hotac to sell any of its hotels.

Frederic Bardin, the senior vice president of Emirates Holidays, said tourists from the region would return to Egypt in significant numbers only when it was clear that stability had been restored in the country.

"Egypt obviously stopped almost altogether for two to three weeks," said Mr Bardin. "Now we've got business trickling in, and I would expect it's going to stay more or less like this until the elections [due in the autumn].

"We are certainly going to have a bit more business in summer because European expats mostly go to the Red Sea and the GCC nationals go to Alexandria," he said.

"I expect that to very slowly come back in during the summer, but not much. People are going to relieved when there are elections," said Mr Bardin. "At the moment, maybe it's still a bit unstable in people's minds."

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  • Data-driven supply chain management professional: Dh30,000 to Dh50,000 
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5 of the most-popular Airbnb locations in Dubai

Bobby Grudziecki, chief operating officer of Frank Porter, identifies the five most popular areas in Dubai for those looking to make the most out of their properties and the rates owners can secure:

• Dubai Marina

The Marina and Jumeirah Beach Residence are popular locations, says Mr Grudziecki, due to their closeness to the beach, restaurants and hotels.

Frank Porter’s average Airbnb rent:
One bedroom: Dh482 to Dh739 
Two bedroom: Dh627 to Dh960 
Three bedroom: Dh721 to Dh1,104

• Downtown

Within walking distance of the Dubai Mall, Burj Khalifa and the famous fountains, this location combines business and leisure.  “Sure it’s for tourists,” says Mr Grudziecki. “Though Downtown [still caters to business people] because it’s close to Dubai International Financial Centre."

Frank Porter’s average Airbnb rent:
One bedroom: Dh497 to Dh772
Two bedroom: Dh646 to Dh1,003
Three bedroom: Dh743 to Dh1,154

• City Walk

The rising star of the Dubai property market, this area is lined with pristine sidewalks, boutiques and cafes and close to the new entertainment venue Coca Cola Arena.  “Downtown and Marina are pretty much the same prices,” Mr Grudziecki says, “but City Walk is higher.”

Frank Porter’s average Airbnb rent:
One bedroom: Dh524 to Dh809 
Two bedroom: Dh682 to Dh1,052 
Three bedroom: Dh784 to Dh1,210 

• Jumeirah Lake Towers

Dubai Marina’s little brother JLT resides on the other side of Sheikh Zayed road but is still close enough to beachside outlets and attractions. The big selling point for Airbnb renters, however, is that “it’s cheaper than Dubai Marina”, Mr Grudziecki says.

Frank Porter’s average Airbnb rent:
One bedroom: Dh422 to Dh629 
Two bedroom: Dh549 to Dh818 
Three bedroom: Dh631 to Dh941

• Palm Jumeirah

Palm Jumeirah's proximity to luxury resorts is attractive, especially for big families, says Mr Grudziecki, as Airbnb renters can secure competitive rates on one of the world’s most famous tourist destinations.

Frank Porter’s average Airbnb rent:
One bedroom: Dh503 to Dh770 
Two bedroom: Dh654 to Dh1,002 
Three bedroom: Dh752 to Dh1,152 

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CDU: "Now is the time to control the German borders and enforce strict border rejections" 

SPD: "Border closures and blanket rejections at internal borders contradict the spirit of a common area of freedom" 

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Date started: 2015

Founder: John Tsioris and Ioanna Angelidaki

Based: Dubai

Sector: Online grocery delivery

Staff: 200

Funding: Undisclosed, but investors include the Jabbar Internet Group and Venture Friends