Visitors watch a penguin at Ski Dubai in the Mall of the Emirates. The attraction is one of many experiences Dubai authorities hope will bring more family visitors to the city. Sarah Dea / The National
Visitors watch a penguin at Ski Dubai in the Mall of the Emirates. The attraction is one of many experiences Dubai authorities hope will bring more family visitors to the city. Sarah Dea / The NationaShow more

Attracting families through tourism at heart of Dubai 2020 strategy



DUBAI // Attracting families will be the core focus of Dubai’s 2020 strategy, with theme parks, safaris and holiday homes in the pipeline.

Infrastructure plans and details of sustainable projects were also outlined in Dubai Municipality’s Desert Rose venture for nationals, and the Land Department’s Perfect City yesterday at the Destination Dubai 2020 conference.

“Our aim is that Dubai should be the number one city visited by travellers by 2020 and this is also possible with the theme parks planned and family tourism,” said Issam Kazim, chief executive of Dubai Corporation for Tourism and Commerce Marketing.

“We’re hoping to drive people here by the experiences offered to families. Also Saudis make up our number one visitor group and they would prefer to live in homes rather than having several hotel rooms.”

Among the attractions aiming to pull in 20 million visitors a year by 2020 are theme parks inspired by Marvel comic-book heroes, a safari drive, a Legoland, and entertainment parks based on Hollywood and Bollywood movies.

Family experiences include diving with sharks at the Dubai Mall aquarium and penguin encounters at Mall of the Emirates.

The emirate’s tourism masterplan draws in all classes of visitors and not merely high-end tourists, said Mr Kazim.

“We want to highlight elements beyond the beach, high-end retail and hotels by highlighting gastronomical experiences in corner restaurants like Ravi’s as well as Zuma, and not just shopping in malls but also in souqs,” he said referring to the popular no-frills Pakistani eatery and the top-end Japanese restaurant in DIFC.

“There will be more 3 to 4-star hotels, business, budget hotels. It’s our work to facilitate this and make it an integrated approach.”

Dubai Municipality will soon appoint consultants for infrastructure in the Dh35 billion Desert Rose project, for which groundwork begins this year.

Spread over 4,000 hectares near Emirates Road and Al Ruwaya, it will include 20,000 homes for Emiratis and 10,000 low-cost houses for expatriates, who will provide services.

“We can deliver the city if required before 2020 but we will keep the axis of time with the Rulers to decide when this is required,” said Abdulla Rafia, assistant director general of Dubai Municipality. “We will build the city in phases and can also have it built over a 10-year period.”

While the project can be financed by the municipality from its own budget, a public-private partnership is also an option.

It will have solar panels on the roofs of every home, sewage water recycled for irrigation, an eco-park that produces gas from waste, walking and cycling paths, buses and a light rail to connect to the Metro and city centre.

“Land will be put to use for more than just a house by using roofs for solar panels, providing charging stations for electric cars, using green recreation areas also for agriculture,” said Mr Rafia.

“Sustainability will not just be spoken of theoretically, but will be built into the design and will fit into our needs.”

Sustainability is the main focus of the Dubai Expo 2020 with the other two themes covering mobility and opportunity.

The Dubai Land Department also pitched in with ambitious green plans of its own as part of the Perfect City project, work on which is due to begin this year.

“This city will have offices of Rera, the Land Department, a museum, the real estate court, real estate university, the investment and promotion centre, with 70 per cent greenery and 20,000 trees to be planted,” said Duaa Dablan, senior deputy director of the Dubai Land Department’s Real Estate Investment and Promotion Centre.

rtalwar@thenational.ae

World Cup warm up matches

May 24 Pakistan v Afghanistan, Bristol; Sri Lanka v South Africa, Cardiff

May 25 England v Australia, Southampton; India v New Zealand, The Oval

May 26 South Africa v West Indies, Bristol; Pakistan v Bangladesh, Cardiff

May 27 Australia v Sri Lanka, Southampton; England v Afghanistan, The Oval

May 28 West Indies v New Zealand, Bristol; Bangladesh v India, Cardiff

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Ms Yang's top tips for parents new to the UAE
  1. Join parent networks
  2. Look beyond school fees
  3. Keep an open mind

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Duterte Harry: Fire and Fury in the Philippines
Jonathan Miller, Scribe Publications

Company%20profile
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Tuesday's fixtures
Group A
Kyrgyzstan v Qatar, 5.45pm
Iran v Uzbekistan, 8pm
N Korea v UAE, 10.15pm
The%20specs
%3Cp%3E%3Cstrong%3EPowertrain%3A%20%3C%2Fstrong%3ESingle%20electric%20motor%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E201hp%0D%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E310Nm%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3ESingle-speed%20auto%0D%3Cbr%3E%3Cstrong%3EBattery%3A%20%3C%2Fstrong%3E53kWh%20lithium-ion%20battery%20pack%20(GS%20base%20model)%3B%2070kWh%20battery%20pack%20(GF)%0D%3Cbr%3E%3Cstrong%3ETouring%20range%3A%20%3C%2Fstrong%3E350km%20(GS)%3B%20480km%20(GF)%0D%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3EFrom%20Dh129%2C900%20(GS)%3B%20Dh149%2C000%20(GF)%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%3C%2Fstrong%3E%20Now%3C%2Fp%3E%0A
Scoreline

Germany 2

Werner 9', Sane 19'

Netherlands 2

Promes 85', Van Dijk 90'

In numbers: PKK’s money network in Europe

Germany: PKK collectors typically bring in $18 million in cash a year – amount has trebled since 2010

Revolutionary tax: Investigators say about $2 million a year raised from ‘tax collection’ around Marseille

Extortion: Gunman convicted in 2023 of demanding $10,000 from Kurdish businessman in Stockholm

Drug trade: PKK income claimed by Turkish anti-drugs force in 2024 to be as high as $500 million a year

Denmark: PKK one of two terrorist groups along with Iranian separatists ASMLA to raise “two-digit million amounts”

Contributions: Hundreds of euros expected from typical Kurdish families and thousands from business owners

TV channel: Kurdish Roj TV accounts frozen and went bankrupt after Denmark fined it more than $1 million over PKK links in 2013 

NO OTHER LAND

Director: Basel Adra, Yuval Abraham, Rachel Szor, Hamdan Ballal

Stars: Basel Adra, Yuval Abraham

Rating: 3.5/5