Trade war claims victims amid looming storm



The US and China have been locked in a solar trade war since November, when Washington began investigating whether Chinese companies were dumping panels at prices below the cost of making them thanks to government subsidies.

The trade war was not welcomed by the likes of Suntech, a Chinese company that is the world's biggest solar panel maker, with US$2.9 billion (Dh10.65bn) of revenuein 2010. Andrew Beebe, its chief commercial officer, spoke to The National about the case and hopes for an industry recovery.

q&a

q What's your response to the American and European solar companies facing troubles that blame Chinese competition?

a In the US, there's basically a trade war that was started by a German company, and I call it sort of "proxy protectionism" … The entire effort was led by them, and it's a PR stunt in our view. Ultimately, we're a publicly traded company. Our books are completely open. We're New York Stock Exchange-listed. We don't make anything else. We don't make olive oil and rubber gloves, we make solar panels.

And so you can see very clearly whether we're selling below our cost of goods - and we're not. And so that's a spurious and absurd argument that this company is making and it's costing the whole industry millions of dollars in lawyers and lobbyists in Washington.

q What's the effect on you?

a So far the effect has been minimal. We're a global player, we have manufacturing in the United States, and we're able to adjust and adapt. Two things will happen: prices will go up for our customers and so ultimately jobs will be lost because of this dispute.

Jobs will be lost across any region that's impacted by it and they'll be lost in a few areas: one, the solar installers who rely on everyone's ultimate goal of making solar costs effective and, two, the many dozens of local suppliers that we buy from in the United States. Silicon is purchased from outside of China. Most of our equipment and our factories are purchased from the United States and Europe, and those companies will be very negatively impacted if this gets pushed through.

q Are these kinds of trade wars inevitable?

a Absolutely not. Again, this is one company. It's one company doing this. So the trade wars are not inevitable. In fact, what you see is a rallying cry of opposition to this. So you look at Dow Corning, Dupont, Applied Materials, the largest companies in the world, even FirstSolar, SunPower, very large solar companies standing up and saying, 'trade wars kill jobs'. There is not benefit to the industry from this trade war. There's potential benefit for one company and one company only.

q What about looking at the consolidation we've seen in the solar industry - is that a positive or a negative thing?

a In 2012, there's going to be consolidation, there's going to be liquidation, there's going to be capitulation - companies just getting out of the business. And that's a very positive thing, for sure. Obviously our customers don't want prices to go back up and, frankly, neither do we. When prices go down, volume goes way up and that's our goal.

It's our goal financially but it's also our goal from a values standpoint. But when you've got third-tier companies willing to sell below gross margin and willing to undercut to claw their way into the industry, and you've got too many of them, I think we actually have a sense of oversupply that is going to make it harder for customers to make decisions.

q What's your forecast for beyond 2012?

a 2012 has a perfect storm of challenges: massive oversupply, significantly reduced feed-in tariffs in Germany, probably significantly reduced feed-in tariffs in Italy as well. But a couple of things have now changed - demand is coming back, and it's expected in 2013 to be significantly greater level. So 2012 should be flat to 2011. 2013 will start its normal solar climb again.

At the same time, you've got a lot of tier-two and tier-three companies pulling out. The big driver is polysilicon prices bottoming out. Polysilicon now is in the US$25 [Dh91] to $30 [per kilogramme] range. We predict it will stay in that range for a long time, and that brings price stability. There's not some magic Chinese secret subsidy that's making all this stuff cost-effective. It's silicon.

UAE currency: the story behind the money in your pockets
COMPANY PROFILE
Name: Kumulus Water
 
Started: 2021
 
Founders: Iheb Triki and Mohamed Ali Abid
 
Based: Tunisia 
 
Sector: Water technology 
 
Number of staff: 22 
 
Investment raised: $4 million 
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The National's picks

4.35pm: Tilal Al Khalediah
5.10pm: Continous
5.45pm: Raging Torrent
6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
8.15pm: Romantic Warrior
8.50pm: Calandogan
9.30pm: Forever Young

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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The alternatives

• Founded in 2014, Telr is a payment aggregator and gateway with an office in Silicon Oasis. It’s e-commerce entry plan costs Dh349 monthly (plus VAT). QR codes direct customers to an online payment page and merchants can generate payments through messaging apps.

• Business Bay’s Pallapay claims 40,000-plus active merchants who can invoice customers and receive payment by card. Fees range from 1.99 per cent plus Dh1 per transaction depending on payment method and location, such as online or via UAE mobile.

• Tap started in May 2013 in Kuwait, allowing Middle East businesses to bill, accept, receive and make payments online “easier, faster and smoother” via goSell and goCollect. It supports more than 10,000 merchants. Monthly fees range from US$65-100, plus card charges of 2.75-3.75 per cent and Dh1.2 per sale.

2checkout’s “all-in-one payment gateway and merchant account” accepts payments in 200-plus markets for 2.4-3.9 per cent, plus a Dh1.2-Dh1.8 currency conversion charge. The US provider processes online shop and mobile transactions and has 17,000-plus active digital commerce users.

• PayPal is probably the best-known online goods payment method - usually used for eBay purchases -  but can be used to receive funds, providing everyone’s signed up. Costs from 2.9 per cent plus Dh1.2 per transaction.

At a glance

Global events: Much of the UK’s economic woes were blamed on “increased global uncertainty”, which can be interpreted as the economic impact of the Ukraine war and the uncertainty over Donald Trump’s tariffs.

 

Growth forecasts: Cut for 2025 from 2 per cent to 1 per cent. The OBR watchdog also estimated inflation will average 3.2 per cent this year

 

Welfare: Universal credit health element cut by 50 per cent and frozen for new claimants, building on cuts to the disability and incapacity bill set out earlier this month

 

Spending cuts: Overall day-to day-spending across government cut by £6.1bn in 2029-30 

 

Tax evasion: Steps to crack down on tax evasion to raise “£6.5bn per year” for the public purse

 

Defence: New high-tech weaponry, upgrading HM Naval Base in Portsmouth

 

Housing: Housebuilding to reach its highest in 40 years, with planning reforms helping generate an extra £3.4bn for public finances

Profile of Tamatem

Date started: March 2013

Founder: Hussam Hammo

Based: Amman, Jordan

Employees: 55

Funding: $6m

Funders: Wamda Capital, Modern Electronics (part of Al Falaisah Group) and North Base Media

Formula Middle East Calendar (Formula Regional and Formula 4)
Round 1: January 17-19, Yas Marina Circuit – Abu Dhabi
 
Round 2: January 22-23, Yas Marina Circuit – Abu Dhabi
 
Round 3: February 7-9, Dubai Autodrome – Dubai
 
Round 4: February 14-16, Yas Marina Circuit – Abu Dhabi
 
Round 5: February 25-27, Jeddah Corniche Circuit – Saudi Arabia