The Ivy has been a fixture of London's food scene for decades. Its first international location opened in Dubai this month. Jaime Puebla / The National
The Ivy has been a fixture of London's food scene for decades. Its first international location opened in Dubai this month. Jaime Puebla / The National

The venerable Ivy aims to grow on Dubai



Des McDonald is the chief executive of Caprice Holdings, which oversees the London celebrity restaurant The Ivy. He spoke about localising the restaurant's offerings for its first international location, which opened in Dubai this month.

The Ivy has been a fixture of London's food scene for decades. Why did it take so long to open a sister restaurant?

I think it's all about timing. Really, after myself spending the last six years looking into - and talking to - potential partners, Jumeirah [Restaurants] ended up being a like-minded partner in the region. We've been discussing for a couple of years, making sure we have the right location.

You've set up on The Boulevard, at Jumeirah Emirates Towers. But why Dubai over Tokyo, New York City or elsewhere?

I think there's quite a few British [citizens] living and working here, holidaying here. I think that Dubai offers a central location … and we felt it was a good opportunity.

The Ivy is popular with the theatre crowd back in London, but there's no established theatre district here. How do you plan to market the restaurant differently?

Well, I think there's definitely an eating-out culture with the likes of Hakkasan [preparing to open in November] and lots of other good places. The theatre crowd here would be the after-work, drinking sort of crowd, and there's a nice art scene developing here. I think it's a different type of opportunity; a different type of audience.

Will the restaurant lose some of its historic cachet because you'll be targeting such a different clientele?

No, I think working with our partners at Jumeirah, we've produced a very elegant restaurant that pays homage to the original, and the menu pays homage - although it's somewhat localised with seasonal ingredients. That's why we've chosen a partner.

Earlier this year you also partnered with Jumeirah on another of your restaurants that opened in Dubai called the Rivington Grill. What did you learn from that launch that you're applying to The Ivy's opening?

Well, I think you have to understand the local customs. You have to understand your local market. I think what we've been able to achieve at Rivington is a very relaxed charm. [It's a] simple place you can go and have chips and burgers and just hang out. We've learned that with every restaurant we open, you have to be humble and understand the local market.

Have you made any changes at Rivington Grill in response to what the local market wants?

Nothing springs to mind.

What about at The Ivy? How did you localise the menu to fit the tastes of this region?

Well, I mean the classics would be from London - iced Scandinavian berries, Shepherd's pie or salmon fish cake. These are from The Ivy. With the guys working with our executive chef here, it's a question of having a twist like maybe a local Lebanese broad-bean hummus or grilled dishes [such as] grilled chicken, and using local fish as well.

* Neil Parmar

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UAE currency: the story behind the money in your pockets
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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  • Strategic patience: Understand why you’re investing and allow time for your strategies to unfold.
 
 
The National's picks

4.35pm: Tilal Al Khalediah
5.10pm: Continous
5.45pm: Raging Torrent
6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
8.15pm: Romantic Warrior
8.50pm: Calandogan
9.30pm: Forever Young

Test

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Cast: Nayanthara, Siddharth, Meera Jasmine, R Madhavan

Star rating: 2/5

UAE players with central contracts

Rohan Mustafa, Ashfaq Ahmed, Chirag Suri, Rameez Shahzad, Shaiman Anwar, Adnan Mufti, Mohammed Usman, Ghulam Shabbir, Ahmed Raza, Qadeer Ahmed, Amir Hayat, Mohammed Naveed and Imran Haider.

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Real estate tokenisation project

Dubai launched the pilot phase of its real estate tokenisation project last month.

The initiative focuses on converting real estate assets into digital tokens recorded on blockchain technology and helps in streamlining the process of buying, selling and investing, the Dubai Land Department said.

Dubai’s real estate tokenisation market is projected to reach Dh60 billion ($16.33 billion) by 2033, representing 7 per cent of the emirate’s total property transactions, according to the DLD.

ACL Elite (West) - fixtures

Monday, Sept 30

Al Sadd v Esteghlal (8pm)
Persepolis v Pakhtakor (8pm)
Al Wasl v Al Ahli (8pm)
Al Nassr v Al Rayyan (10pm)

Tuesday, Oct 1
Al Hilal v Al Shorta (10pm)
Al Gharafa v Al Ain (10pm)

Skewed figures

In the village of Mevagissey in southwest England the housing stock has doubled in the last century while the number of residents is half the historic high. The village's Neighbourhood Development Plan states that 26% of homes are holiday retreats. Prices are high, averaging around £300,000, £50,000 more than the Cornish average of £250,000. The local average wage is £15,458.