A man walks past a Samsung advertisement at the company's Seocho building in Seoul. The South Korean electronics giant sold 80.2 million smartphones worldwide in the third quarter, almost 1.3 million more than the same period last year. AFP
A man walks past a Samsung advertisement at the company's Seocho building in Seoul. The South Korean electronics giant sold 80.2 million smartphones worldwide in the third quarter, almost 1.3 million more than the same period last year. AFP
A man walks past a Samsung advertisement at the company's Seocho building in Seoul. The South Korean electronics giant sold 80.2 million smartphones worldwide in the third quarter, almost 1.3 million more than the same period last year. AFP
A man walks past a Samsung advertisement at the company's Seocho building in Seoul. The South Korean electronics giant sold 80.2 million smartphones worldwide in the third quarter, almost 1.3 million

Samsung regains top smartphone spot backed by new launches and pent-up demand


Alkesh Sharma
  • English
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Samsung regained its position as the world’s largest smartphone vendor in the third quarter, after losing ground to Chinese rival Huawei in the second quarter.

The South Korean company sold 80.2 million phones in the three months up to September 30, about 1.3 million more than a year ago, with its market share at 23 per cent, according to data from Singapore market research company Canalys.

Huawei sold 51.7 million handsets during the same period and its market share fell to 14.9 per cent.

“Samsung suffered in the second quarter due to its dependence on offline retail ... but the third quarter saw a major recovery,” said Shengtao Jin, an analyst at Canalys.

“In many regions it [registered] pent-up demand ... secondly, it regained second place in India, as its Korean brand was shielded from anti-Chinese sentiment ... thirdly, Samsung ramped up its launches of low-to-mid-range devices and introduced incentives to stimulate demand.”

Chinese rival Xiaomi increased its market share as Huawei lost ground and shipped 46.5 million devices to become the world’s third-largest smartphone vendor.

Its pulled ahead of Apple for the first time as its market share grew to 13.1 per cent on the back of annual growth of 42 per cent, according to IDC.

“This is due to strong gains in India and a continued strong presence in China, which accounted for 53 per cent of the company’s volume in the third quarter,” IDC said.

Smartphone
Smartphone

In Europe, Huawei’s shipments fell by 25 per cent while Xiaomi’s rose by 88 per cent, said Mo Jia, an analyst at Canalys.

Apple’s volumes fell by 10.6 per cent from a year ago as it shipped 41.6 million iPhones during the period. It fell into fourth position for the first time, with an 11.8 per cent share of the market.

People wearing masks wait in line in front of the Huawei’s flagship store for pre-sales of the Huawei Mate 40 series smartphones, launched last month, in Shanghai. AFP
People wearing masks wait in line in front of the Huawei’s flagship store for pre-sales of the Huawei Mate 40 series smartphones, launched last month, in Shanghai. AFP

Industry analysts said the drop was “expected” and was mainly due to the delay in the launch of the new 5G-enabled iPhone 12 series.

The US company, which has its headquarters in Cupertino, California, usually launches new iPhones every year in the third quarter. It was forced to push this year’s release to October owing to coronavirus-induced supply chain disruptions.

However, analysts expect it to bounce back in the coming quarters as it capitalises on strong, early demand for the new iPhones and robust trade-in offers by major telecoms networks, especially in the US.

Overall, the global smartphone market declined 4 per cent year-on-year but grew 32 per cent quarterly to 366 million units in the last quarter, according to Counterpoint.

This was largely attributed to the reopening of economies around the globe as restrictions were eased.

This recovery was driven by key markets as the US, India and Latin American countries slowly returned to normal.

“Eased lockdown conditions in all key markets made way for exports and imports, thus streamlining the supply chain again,” said Tarun Pathak, associate director at Counterpoint.

“The pent-up demand due to lockdowns helped the smartphone market take a recovery trajectory.

“The supply issues are getting resolved as the manufacturing units in China and Vietnam have started operating at their normal levels ... in India, they are operating at 80 per cent of pre-Covid levels.”

IDC expects Apple to grow in the coming quarters with strong early demand for new iPhones paired with robust trade-in offers. Reuters
IDC expects Apple to grow in the coming quarters with strong early demand for new iPhones paired with robust trade-in offers. Reuters

Analysts are optimistic about an industry recovery backed by new 5G phones.

In large, developed markets, 5G will be available to most consumers regardless of brand or price point, said Ryan Reith, an IDC vice president.

“Marketing has ramped up significantly. Products are widely available. Promotions are happening ... and it is clear that the top sales initiative in these markets is to push 5G,” he said.

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The National's picks

4.35pm: Tilal Al Khalediah
5.10pm: Continous
5.45pm: Raging Torrent
6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
8.15pm: Romantic Warrior
8.50pm: Calandogan
9.30pm: Forever Young

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3. Large black holes can also be formed when smaller ones collide and merge

4. The biggest black holes lurk at the centre of many galaxies, including our own

5. Astronomers believe that when the universe was very young, black holes affected how galaxies formed

UAE currency: the story behind the money in your pockets
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Zimbabwe v UAE, ODI series

All matches at the Harare Sports Club

  • 1st ODI, Wednesday, April 10
  • 2nd ODI, Friday, April 12
  • 3rd ODI, Sunday, April 14
  • 4th ODI, Sunday, April 16

Squads:

  • UAE: Mohammed Naveed (captain), Rohan Mustafa, Ashfaq Ahmed, Shaiman Anwar, Mohammed Usman, CP Rizwan, Chirag Suri, Mohammed Boota, Ghulam Shabber, Sultan Ahmed, Imran Haider, Amir Hayat, Zahoor Khan, Qadeer Ahmed
  • Zimbabwe: Peter Moor (captain), Solomon Mire, Brian Chari, Regis Chakabva, Sean Williams, Timycen Maruma, Sikandar Raza, Donald Tiripano, Kyle Jarvis, Tendai Chatara, Chris Mpofu, Craig Ervine, Brandon Mavuta, Ainsley Ndlovu, Tony Munyonga, Elton Chigumbura
MATCH INFO

Fixture: Ukraine v Portugal, Monday, 10.45pm (UAE)

TV: BeIN Sports

The biog

Age: 19 

Profession: medical student at UAE university 

Favourite book: The Ocean at The End of The Lane by Neil Gaiman

Role model: Parents, followed by Fazza (Shiekh Hamdan bin Mohammed)

Favourite poet: Edger Allen Poe 

Dubai World Cup factbox

Most wins by a trainer: Godolphin’s Saeed bin Suroor(9)

Most wins by a jockey: Jerry Bailey(4)

Most wins by an owner: Godolphin(9)

Most wins by a horse: Godolphin’s Thunder Snow(2)

ENGLAND SQUAD

Goalkeepers Henderson, Johnstone, Pickford, Ramsdale

Defenders Alexander-Arnold, Chilwell, Coady, Godfrey, James, Maguire, Mings, Shaw, Stones, Trippier, Walker, White

Midfielders Bellingham, Henderson, Lingard, Mount, Phillips, Rice, Ward-Prowse

Forwards Calvert-Lewin, Foden, Grealish, Greenwood, Kane, Rashford, Saka, Sancho, Sterling, Watkins 

MATCH INFO

Borussia Dortmund 0

Bayern Munich 1 (Kimmich 43')

Man of the match: Joshua Kimmich (Bayern Munich)

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