Samsung registered a 46 per cent increase in pre-orders for its newly-launched Galaxy S21 phone series in the Gulf region compared to last year's S20 line-up, a senior company official said.
The premium model in the series, the S21 Ultra, attracted the most interest with more than 65 per cent of total pre-orders, Osman Albora, senior director of Samsung Gulf Electronics' mobile division, told The National.
“Orders were even higher in the UAE … 56 per cent more than the S20 series,” said Mr Albora, who did not disclose the exact number of orders.
The consumer electronics giant began sales of three new models – the S21, the S21+ and the S21 Ultra – across the GCC on Sunday. It began taking advance orders for the devices on January 14, when they were launched globally.
The S21 Ultra starts from Dh4,899. The S21+ and S21 start from Dh3,799 and Dh3,199, respectively.
Samsung said it sold 45.2 per cent of 5G phones in the UAE, the second-largest economy in the Arab world, in 2020, and Mr Albora predicts this will increase.
“5G enhances the overall mobile experience … its share will continue to grow … Samsung has democratised the technology by offering it across [a] different range of portfolios,” Mr Albora said.
Last year, Samsung’s business in the premium phone segment – which includes handsets priced at $600 or above – grew in double digits in the UAE, Mr Albora said, citing data from German research company GFK's UAE market report.
“In the premium segment, we held 34.1 per cent market share in the UAE – nearly 12 per cent more than 2019 … we experienced a similar growth in other parts of the Gulf region.”
Samsung is adding a stylus to the S21 Ultra – a first in the series. Users can either opt for an existing S Pen from a Note device or buy one separately.
As with its US rival Apple, Samsung has also stopped shipping wired headphones and in-box chargers with the S21 series, citing sustainability reasons.
Mr Albora is optimistic about growth in 2021.
“2020 was the year of change and technology helped us to stay connected throughout the unpredictable time.
“It also accelerated the mobile-first world as people have started using their smartphones much more. This trend is here to stay in the post-Covid world and 5G will be one of the main driving forces,” he added.
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This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
The low down on MPS
What is myofascial pain syndrome?
Myofascial pain syndrome refers to pain and inflammation in the body’s soft tissue. MPS is a chronic condition that affects the fascia (connective tissue that covers the muscles, which develops knots, also known as trigger points).
What are trigger points?
Trigger points are irritable knots in the soft tissue that covers muscle tissue. Through injury or overuse, muscle fibres contract as a reactive and protective measure, creating tension in the form of hard and, palpable nodules. Overuse and sustained posture are the main culprits in developing trigger points.
What is myofascial or trigger-point release?
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December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.
1971
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July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.
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August 6: The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.
August 15: Bahrain becomes independent.
September 3: Qatar becomes independent.
November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.
November 29: At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.
November 30: Despite a power sharing agreement, Tehran takes full control of Abu Musa.
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December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.
December 6: Arab League formally admits the UAE. The first British Ambassador presents his credentials to Sheikh Zayed.
December 9: UAE joins the United Nations.
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World Cut Steakhouse, Habtoor Palace Hotel, Dubai. On Thursday evening, head chef Diego Solis will be serving a high-end sounding four-course meal that features chestnut veloute with smoked duck breast, turkey roulade accompanied by winter vegetables and foie gras and pecan pie, cranberry compote and popcorn ice cream.
Jones the Grocer, various locations across the UAE. Jones’s take-home holiday menu delivers on the favourites: whole roast turkeys, an array of accompaniments (duck fat roast potatoes, sausages wrapped in beef bacon, honey-glazed parsnips and carrots) and more, as well as festive food platters, canapes and both apple and pumpkin pies.
Ruth’s Chris Steakhouse, The Address Hotel, Dubai. This New Orleans-style restaurant is keen to take the stress out of entertaining, so until December 25 you can order a full seasonal meal from its Takeaway Turkey Feast menu, which features turkey, homemade gravy and a selection of sides – think green beans with almond flakes, roasted Brussels sprouts, sweet potato casserole and bread stuffing – to pick up and eat at home.
The Mattar Farm Kitchen, Dubai. From now until Christmas, Hattem Mattar and his team will be producing game- changing smoked turkeys that you can enjoy at home over the festive period.
Nolu’s, The Galleria Mall, Maryah Island Abu Dhabi. With much of the menu focused on a California inspired “farm to table” approach (with Afghani influence), it only seems right that Nolu’s will be serving their take on the Thanksgiving spread, with a brunch at the Downtown location from 12pm to 4pm on Friday.
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Word of advice: By being patient, good things will come and by staying positive you’ll have the will to continue to love what you're doing
Sole survivors
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- George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
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