It is expected that the world’s 2.7 billion gamers will spend $159.3bn on games this year and the market will surpass $187.8bn in next two years. Getty
It is expected that the world’s 2.7 billion gamers will spend $159.3bn on games this year and the market will surpass $187.8bn in next two years. Getty
It is expected that the world’s 2.7 billion gamers will spend $159.3bn on games this year and the market will surpass $187.8bn in next two years. Getty
It is expected that the world’s 2.7 billion gamers will spend $159.3bn on games this year and the market will surpass $187.8bn in next two years. Getty

Middle East’s mobile game downloads increase 28% amid Covid-19 measures


Alkesh Sharma
  • English
  • Arabic

Mobile game downloads in the Middle East shot up 28 per cent in March as many people were confined to their homes to stop the spread of the coronavirus, according to a mobile advertising agency.

The average amount of time per day spent on mobile gaming per user also increased by 24 per cent month-on-month, according to AdColony.

"Some 85 per cent of regional consumers are playing mobile games for relief, according to our survey conducted in late March,” said Volkan Bicer, general manager for Europe, Middle East and Africa at AdColony - one of the largest mobile advertising platforms with a reach of more than 1.5 billion users globally.

“Mobile games have always been popular in the Middle East,” he added.

The mobile gaming industry in the Middle East is set to grow by 25 per cent a year over the next two years, reaching $4.4 billion (Dh16.1bn) by 2022, according to a report issued in December by Amsterdam-based market research firm Newzoo.

Growth is being propelled by the region's young and fast-growing population, as well as a “deep penetration of smartphones", the report said.

“During these trying times, gaming has become a means of escapism and time filling for many,” according to Neil Campling, co-head of Mirabaud Securities’ Global Thematic Group.

“As a result, one of this year’s growth drivers is an increased interest in gaming due to Covid-19-related lockdown measures. However, the launch of the next-generation consoles towards the end of the year will also be a key contributing factor.”

By the end of 2020, Sony is set to release the Playstation 5 console, while rival Microsoft's console arm is set to launch the Xbox X.

Gaming is currently the most profitable form of entertainment in the world, with the industry split into mobile games, e-sports streaming, console purchases and more.

It is expected that the world’s 2.7 billion gamers will spend $159.3bn on games this year and the market will surpass $187.8bn by 2022, Newzoo's report said.

“Mobile gaming will be the fastest-growing segment [of gaming industry] in 2020, enjoying more than 11.6 per cent year-on-year growth globally,” said Tom Wijman, senior market analyst at Newzoo.

“Unlike previous years, emerging markets such as the Middle East, India, and Southeast Asia will drive growth in coming months … with each market’s game revenues producing double-digit growth.”

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THE BIO

Bio Box

Role Model: Sheikh Zayed, God bless his soul

Favorite book: Zayed Biography of the leader

Favorite quote: To be or not to be, that is the question, from William Shakespeare's Hamlet

Favorite food: seafood

Favorite place to travel: Lebanon

Favorite movie: Braveheart

Brief scores:

Toss: Nepal, chose to field

UAE 153-6: Shaiman (59), Usman (30); Regmi 2-23

Nepal 132-7: Jora 53 not out; Zahoor 2-17

Result: UAE won by 21 runs

Series: UAE lead 1-0

The Africa Institute 101

Housed on the same site as the original Africa Hall, which first hosted an Arab-African Symposium in 1976, the newly renovated building will be home to a think tank and postgraduate studies hub (it will offer master’s and PhD programmes). The centre will focus on both the historical and contemporary links between Africa and the Gulf, and will serve as a meeting place for conferences, symposia, lectures, film screenings, plays, musical performances and more. In fact, today it is hosting a symposium – 5-plus-1: Rethinking Abstraction that will look at the six decades of Frank Bowling’s career, as well as those of his contemporaries that invested social, cultural and personal meaning into abstraction. 

COMPANY PROFILE

Name: Lamsa

Founder: Badr Ward

Launched: 2014

Employees: 60

Based: Abu Dhabi

Sector: EdTech

Funding to date: $15 million

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Benefits of first-time home buyers' scheme
  • Priority access to new homes from participating developers
  • Discounts on sales price of off-plan units
  • Flexible payment plans from developers
  • Mortgages with better interest rates, faster approval times and reduced fees
  • DLD registration fee can be paid through banks or credit cards at zero interest rates
The specs: 2018 Maserati Levante S

Price, base / as tested: Dh409,000 / Dh467,000

Engine: 3.0-litre V6

Transmission: Eight-speed automatic

Power: 430hp @ 5,750rpm

Torque: 580Nm @ 4,500rpm

Fuel economy, combined: 10.9L / 100km

MATCH INFO

First Test at Barbados
West Indies won by 381 runs

Second Test at Antigua
West Indies won by 10 wickets

Third Test at St Lucia
February 9-13

 

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Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

GIANT REVIEW

Starring: Amir El-Masry, Pierce Brosnan

Director: Athale

Rating: 4/5