Uri Levine has invested in more than 10 start-ups since selling traffic app Waze to Google for $1bn in 2013. Courtesy of Uri Levine
Uri Levine has invested in more than 10 start-ups since selling traffic app Waze to Google for $1bn in 2013. Courtesy of Uri Levine
Uri Levine has invested in more than 10 start-ups since selling traffic app Waze to Google for $1bn in 2013. Courtesy of Uri Levine
Uri Levine has invested in more than 10 start-ups since selling traffic app Waze to Google for $1bn in 2013. Courtesy of Uri Levine

Israeli who sold company to Google for $1bn wants to help UAE boost entrepreneurship


Michael Fahy
  • English
  • Arabic

The co-founder of Waze, the crowdsourced traffic app sold to Google in 2013 for $1 billion, is offering to help the UAE develop a start-up ecosystem that "will create a better future for everyone".

Israeli entrepreneur Uri Levine said his home country and the UAE "are very similar in the sense that they're both small countries and they've both achieved so much in a short period of time, each one in a different way".

Israel has gained a global reputation as a start-up hub, and Mr Levine said he hopes to help the UAE boost its start-up ambitions. There are two ways of achieving this, he said.

I think it's going to be pretty amazing to be able to see 1,000 entrepreneurs out of the UAE

"Number one, you try it yourself and it takes a longer period of time. Number two, you bring experienced entrepreneurs to help the local ecosystem in guidance and mentorship, so you can accelerate that process. And I think that this is something that I can actually help in the UAE.

"I would like to do that. I think it's going to be pretty amazing to be able to see 1,000 entrepreneurs out of the UAE. Not just more Careems, but rather than Careems more Ubers that buy Careems in other places."

Mr Levine's entrepreneurial experience began at Comverse, a voicemail provider that had Etisalat as a customer. It was a fast-growing business and while there he built a number of ‘start-ins’ – new business units within the company. This invoked in him a desire to strike out on his own.

He started Waze with Ehud Shabtai and Amir Shinar in 2008 but it took until 2010 for the company to figure out its "product market fit", Mr Levine said.

Product market fit is sometimes overlooked by founders but is vital to the success of any start-up, he added.

"Start-ups that did not figure out product market fit, you’ve never heard of them. They simply die out of irrelevance."

The key to product market fit is working out how something creates value, or what problem it solves.

"The reason that entrepreneurs are building start-ups is in order to make an impact, to change the world, it's not to make money," he said. "Now, if you create a lot of value to a lot of people, you will figure out how to make money out of that. Making money is a derivative of value creation, not the other way around."

Mr Levine, who left Waze following Google's acquisition, has since become a serial entrepreneur, investing in and advising more than 10 other businesses. He has not yet invested in the UAE, but is confident of the market's prospects, particularly within the context of the entrepreneurial ecosystem he is proposing.

He became the first board member of Moovit – a company similar to Waze that focused on public transport. It also achieved a $1bn exit in May this year to chip maker Intel.

He has also invested in FeeX, a company that looks to help people save money by introducing greater transparency around fee structures, particularly for retirement plans.

"My dad once told me, ‘If you don’t know how much you are paying, then you are paying too much’," Mr Levine said.

The business model of FeeX has had to adapt to different markets. It began in Israel as a consumer product, but when transported to the US it shifted as the company realised it was better geared towards financial advisers, offering them a way to easily sift through thousands of plans aimed at those saving for retirement.

"The mission that we had was basically to say, if you reduce the fees that you're paying on your retirement plan, you are going to retire richer," he said.

Another business, Fairfly, is a corporate travel management system which tracks airfares after bookings have already been made with a view to cancelling and rebooking tickets if fares drop. Roomer, meanwhile, is an attempt to create a marketplace to sell (or buy) non-refundable hotel room bookings.

All his investments share the common goal of "solving problems and figuring out different ways to create value", he said.

"And to some extent, I would say following always the same philosophy of doing good and doing well."

Mr Levine said he came to the UAE without any preconceptions with a view to speaking directly to those involved in the start-up scene – from business, government and academia.

Building a successful ecosystem involves "a combination of four or five different elements" – from business-friendly regulation to funding, developing relevant academic courses to create the engineers needed to build technology firms and encouragement of entrepreneurship in the media, he said.

"That will start to grow entrepreneurs as heroes because they are the ones that are going to change the world."

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Rating: 4/5

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UPI facts

More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions

FIXTURES

Thu Mar 15 – West Indies v Afghanistan, UAE v Scotland
Fri Mar 16 – Ireland v Zimbabwe
Sun Mar 18 – Ireland v Scotland
Mon Mar 19 – West Indies v Zimbabwe
Tue Mar 20 – UAE v Afghanistan
Wed Mar 21 – West Indies v Scotland
Thu Mar 22 – UAE v Zimbabwe
Fri Mar 23 – Ireland v Afghanistan

The top two teams qualify for the World Cup

Classification matches 
The top-placed side out of Papua New Guinea, Hong Kong or Nepal will be granted one-day international status. UAE and Scotland have already won ODI status, having qualified for the Super Six.

Thu Mar 15 – Netherlands v Hong Kong, PNG v Nepal
Sat Mar 17 – 7th-8th place playoff, 9th-10th place play-off

The specs
Engine: 2.7-litre 4-cylinder Turbomax
Power: 310hp
Torque: 583Nm
Transmission: 8-speed automatic
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Director: Shashank Khaitan

Starring: Janhvi Kapoor, Ishaan Khattar, Ashutosh Rana

Stars: 3

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Ashes 2019 schedule

August 1-5: First Test, Edgbaston

August 14-18: Second Test, Lord's

August 22-26: Third Test, Headingley

September 4-8: Fourth Test, Old Trafford

September 12-16: Fifth Test, Oval

How to apply for a drone permit
  • Individuals must register on UAE Drone app or website using their UAE Pass
  • Add all their personal details, including name, nationality, passport number, Emiratis ID, email and phone number
  • Upload the training certificate from a centre accredited by the GCAA
  • Submit their request
What are the regulations?
  • Fly it within visual line of sight
  • Never over populated areas
  • Ensure maximum flying height of 400 feet (122 metres) above ground level is not crossed
  • Users must avoid flying over restricted areas listed on the UAE Drone app
  • Only fly the drone during the day, and never at night
  • Should have a live feed of the drone flight
  • Drones must weigh 5 kg or less
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Directors: Avinash Arun, Prosit Roy 

Stars: Jaideep Ahlawat, Ishwak Singh, Lc Sekhose, Merenla Imsong

Rating: 4.5/5

The specs
Engine: 4.0-litre flat-six
Power: 510hp at 9,000rpm
Torque: 450Nm at 6,100rpm
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What are the main cyber security threats?

Cyber crime - This includes fraud, impersonation, scams and deepfake technology, tactics that are increasingly targeting infrastructure and exploiting human vulnerabilities.
Cyber terrorism - Social media platforms are used to spread radical ideologies, misinformation and disinformation, often with the aim of disrupting critical infrastructure such as power grids.
Cyber warfare - Shaped by geopolitical tension, hostile actors seek to infiltrate and compromise national infrastructure, using one country’s systems as a springboard to launch attacks on others.

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Two and a half stars

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World Series

Game 1: Red Sox 8, Dodgers 4
Game 2: Red Sox 4, Dodgers 2
Game 3: Saturday (UAE)

* if needed

Game 4: Sunday
Game 5: Monday
Game 6: Wednesday
Game 7: Thursday

Biog:

Age: 34

Favourite superhero: Batman

Favourite sport: anything extreme

Favourite person: Muhammad Ali 

Du Plessis plans his retirement

South Africa captain Faf du Plessis said on Friday the Twenty20 World Cup in Australia in two years' time will be his last.

Du Plessis, 34, who has led his country in two World T20 campaigns, in 2014 and 2016, is keen to play a third but will then step aside.

"The T20 World Cup in 2020 is something I'm really looking forward to. I think right now that will probably be the last tournament for me," he said in Brisbane ahead of a one-off T20 against Australia on Saturday. 

Race card:

6.30pm: Baniyas (PA) Group 2 Dh195,000 1,400m.

7.05pm: Maiden (TB) Dh165,000 1,400m.

7.40pm: Handicap (TB) Dh190,000 1,200m.

8.15pm: Maiden (TB) Dh165,000 1,200m.

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9.20pm: Handicap (TB) Dh165,000 1,400m.

10pm: Handicap (TB) Dh175,000 2,000m.

Sam Smith

Where: du Arena, Abu Dhabi

When: Saturday November 24

Rating: 4/5

2.0

Director: S Shankar

Producer: Lyca Productions; presented by Dharma Films

Cast: Rajnikanth, Akshay Kumar, Amy Jackson, Sudhanshu Pandey

Rating: 3.5/5 stars

Match info

Premier League

Manchester United 2 (Martial 30', Lingard 69')
Arsenal 2 (Mustafi 26', Rojo 68' OG)

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