Sales of Apple's iPhones will exceed $200 billion next year as the model steadily increases its share of the $560bn smartphone market, according to a new report.
The iPhone will secure 40 per cent of the total smartphone hardware market by value in 2022 but is only expected to account for less than 20 per cent of devices sold, a Juniper Research report showed.
Although smartphone purchase cycles are lengthening, Apple has managed to convince users to purchase higher-priced models.
The Cupertino-based company has done this through a “curation of a strong hardware and software ecosystem, which other vendors have only limited opportunities to do in the current market”, the report said.
As a result, Apple’s average selling price will rise in the coming years, while Android devices will decline, unless they can leverage technologies like 5G or introduce new design features, such as foldable phones, into the market, it added.
Smartphone sales dipped in 2020 as discretionary spending took a hit amid the coronavirus pandemic-induced recession across the world. However, pent-up demand has helped smartphone sales to recover during the first half of this year.
Smartphone vendors shipped nearly 346 million devices during the January-March period, a more than 25 per cent annual surge in shipments, according to the International Data Corporation.
Apple said it had 1.5 billion active devices last year, a jump from 1.4 billion in 2019. In comparison, there are more than 2.5 billion active Android devices – including brands such as Samsung, Huawei and Xiaomi – with the platform supporting both premium and budget-conscious equipment, according to Google.
Despite the volume of devices, Android vendors are likely to struggle to compete in future, Juniper's report said. Vendors that focus on a particular segment and invest in premium features, such as audio and camera technology, will not appeal widely enough to compete at scale in the smartphone market, it added.
“Feature diversification alone is not enough for lasting success in the crowded smartphone market,” said Nick Hunt, the report’s co-author and associate analyst at Juniper.
“Apple and Samsung have succeeded in fostering brand loyalty, which smaller vendors have struggled with, despite many introducing new capabilities. These players need to pair strong features with strong branding to have sustained success.”
Meanwhile, Chinese smartphone-maker Huawei’s market share is expected to drop to just over 9 per cent next year, from 11 per cent last year due to US sanctions, according to Juniper. This is expected to positively affect other Chinese smartphone-makers.
“We expect BBK, the manufacturer of Oppo, Vivo, Realme and OnePlus smartphones, will have over 200 million smartphones shipped in 2022 … making it the third largest player,” the report said.
Joker: Folie a Deux
Starring: Joaquin Phoenix, Lady Gaga, Brendan Gleeson
Director: Todd Phillips
Rating: 2/5
SPEC%20SHEET%3A%20APPLE%20M3%20MACBOOK%20AIR%20(13%22)
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EA Sports FC 25
Developer: EA Vancouver, EA Romania
Publisher: EA Sports
Consoles: Nintendo Switch, PlayStation 4&5, Xbox One and Xbox Series X/S
Rating: 3.5/5
Venue: Sharjah Cricket Stadium
Date: Sunday, November 25
What are the influencer academy modules?
- Mastery of audio-visual content creation.
- Cinematography, shots and movement.
- All aspects of post-production.
- Emerging technologies and VFX with AI and CGI.
- Understanding of marketing objectives and audience engagement.
- Tourism industry knowledge.
- Professional ethics.
The biog
Born: Kuwait in 1986
Family: She is the youngest of seven siblings
Time in the UAE: 10 years
Hobbies: audiobooks and fitness: she works out every day, enjoying kickboxing and basketball
Key products and UAE prices
iPhone XS
With a 5.8-inch screen, it will be an advance version of the iPhone X. It will be dual sim and comes with better battery life, a faster processor and better camera. A new gold colour will be available.
Price: Dh4,229
iPhone XS Max
It is expected to be a grander version of the iPhone X with a 6.5-inch screen; an inch bigger than the screen of the iPhone 8 Plus.
Price: Dh4,649
iPhone XR
A low-cost version of the iPhone X with a 6.1-inch screen, it is expected to attract mass attention. According to industry experts, it is likely to have aluminium edges instead of stainless steel.
Price: Dh3,179
Apple Watch Series 4
More comprehensive health device with edge-to-edge displays that are more than 30 per cent bigger than displays on current models.
THE LOWDOWN
Photograph
Rating: 4/5
Produced by: Poetic License Motion Pictures; RSVP Movies
Director: Ritesh Batra
Cast: Nawazuddin Siddiqui, Sanya Malhotra, Farrukh Jaffar, Deepak Chauhan, Vijay Raaz
COMPANY PROFILE
Name: Kumulus Water
Started: 2021
Founders: Iheb Triki and Mohamed Ali Abid
Based: Tunisia
Sector: Water technology
Number of staff: 22
Investment raised: $4 million
Brave CF 27 fight card
Welterweight:
Abdoul Abdouraguimov (champion, FRA) v Jarrah Al Selawe (JOR)
Lightweight:
Anas Siraj Mounir (TUN) v Alex Martinez (CAN)
Welterweight:
Mzwandile Hlongwa (RSA) v Khamzat Chimaev (SWE)
Middleweight:
Tarek Suleiman (SYR) v Rustam Chsiev (RUS)
Mohammad Fakhreddine (LEB) v Christofer Silva (BRA)
Super lightweight:
Alex Nacfur (BRA) v Dwight Brooks (USA)
Bantamweight:
Jalal Al Daaja (JOR) v Tariq Ismail (CAN)
Chris Corton (PHI) v Zia Mashwani (PAK)
Featherweight:
Sulaiman (KUW) v Abdullatip (RUS)
Super lightweight:
Flavio Serafin (BRA) v Mohammad Al Katib (JOR)
COMPANY%20PROFILE%20
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Company%20profile
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The specs
Price: From Dh529,000
Engine: 5-litre V8
Transmission: Eight-speed auto
Power: 520hp
Torque: 625Nm
Fuel economy, combined: 12.8L/100km
JAPAN SQUAD
Goalkeepers: Masaaki Higashiguchi, Shuichi Gonda, Daniel Schmidt
Defenders: Yuto Nagatomo, Tomoaki Makino, Maya Yoshida, Sho Sasaki, Hiroki Sakai, Sei Muroya, Genta Miura, Takehiro Tomiyasu
Midfielders: Toshihiro Aoyama, Genki Haraguchi, Gaku Shibasaki, Wataru Endo, Junya Ito, Shoya Nakajima, Takumi Minamino, Hidemasa Morita, Ritsu Doan
Forwards: Yuya Osako, Takuma Asano, Koya Kitagawa
The Kites
Romain Gary
Penguin Modern Classics
The Transfiguration
Director: Michael O’Shea
Starring: Eric Ruffin, Chloe Levine
Three stars
The specs
Engine: 3.0-litre six-cylinder turbo
Power: 398hp from 5,250rpm
Torque: 580Nm at 1,900-4,800rpm
Transmission: Eight-speed auto
Fuel economy, combined: 6.5L/100km
On sale: December
Price: From Dh330,000 (estimate)
Killing of Qassem Suleimani
The Beach Bum
Director: Harmony Korine
Stars: Matthew McConaughey, Isla Fisher, Snoop Dogg
Two stars
F1 The Movie
Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem
Director: Joseph Kosinski
Rating: 4/5
Kanguva
Director: Siva
Stars: Suriya, Bobby Deol, Disha Patani, Yogi Babu, Redin Kingsley
