Company Profile
Company name: Fine Diner
Started: March, 2020
Co-founders: Sami Elayan, Saed Elayan and Zaid Azzouka
Based: Dubai
Industry: Technology and food delivery
Initial investment: Dh75,000
Investor: Dtec Startupbootcamp
Future plan: Looking to raise $400,000
Total sales: Over 1,000 deliveries in three months
While the Covid-19 outbreak has hurt businesses across the globe, Sami Elayan, founder of mobile app Fine Diner, sees the crisis as an opportunity to be resilient and fill gaps created by the pandemic.
"We can't sit back and wait for the situation to improve … we have to take it head-on, look for new opportunities and create sustainable business models," Mr Elayan, 31, co-founder and chief executive of the technology company, says.
After talking to many hotels, we realised there was room for growth. So, we immediately pivoted the entire business model and launched Fine Diner in March.
Mr Elayan and his co-founders, brother Saed Elayan and long-time friend Zaid Azzouka, know all about resilience and adapting a business.
The trio started a food-delivery business in the UAE in December called Boxit, supplying surplus food from hotel buffets to consumers.
However, the venture was scrapped in February as coronavirus raised concerns about food safety.
The founders quickly changed their business plan, unveiling Fine Diner, an application that lets customers order a three-course meal from high-end hotels at affordable rates.
The menu, which is designed by the company, changes every day.
“After talking to many hotels, we realised there was room for growth. So, we immediately pivoted the entire business model and launched Fine Diner in March,” Mr Elayan says.
The idea clicked and Fine Diner tasted success in its very first month of operations.
“Our ability to transform quickly, foresee future opportunities and simultaneously beat the trade challenges scripted our initial success," Mr Elayan says.
"We were aiming to serve 250 meals in the first month but we managed to achieve double the target."
After receiving an order, Fine Diner approaches a hotel nearest to the customer’s location to reduce the driver’s travel time.
“We make sure that the food is delivered hot … and guarantee that the food commute time on the road is no longer than 15 minutes,” he says.
Set up with Dh75,000 in funding, Mr Elayan says the key element of the business model is affordability. A three-course meal on Fine Diner ranges from Dh55 to Dh95, but the same meal consumed in a hotel would cost between Dh250 to Dh500, he says.
“It is a win-win situation for both hotels and customers during this pandemic," he says.
“Customers get affordable meals from a five-star property without even stepping out … [and] hoteliers will get a new revenue stream. Globally, hotels are struggling but we are giving them an option to utilise their kitchens’ idle space and chefs’ expertise."
The coronavirus outbreak, which has infected more than 6.7 million people worldwide, according to Saturday data from Johns Hopkins University, has disrupted hotel operations across the globe after business and leisure travel came to a halt.
Hyatt Hotels, which has closed some of its properties and furloughed staff to cut costs, reported a net loss of $103 million (Dh378.3m), in the first quarter of this year. Meanwhile, French hospitality group Accor said it was closing more than 3,000 of the group's 5,000 hotels and is making more than 200,000 staff temporarily redundant during the outbreak.
“Top-end hotels cannot offer different menus for home deliveries, as it will be in conflict with their brand policy. So here, we come into play. We prepare a new three-course menu everyday for customers using our app,” says Mr Elayan.
Customers using the app gain on the price, because the hotels are saving money on overhead costs, such as paying for waiters, cutlery, power and customer experience, Mr Elayan adds.
Following his pivot from the food delivery business to a fine-dining concept, Fine Diner has delivered more than 1,000 meals to date, serving customers located within a six-kilometre radius of Dubai Marina and Downtown areas. It's a new sector for Mr Elayan, an architect by profession who moved to Dubai in 2013. While the entrepreneur initially worked with different real estate companies, he left his full-time job last September to focus on setting up his own venture.
“We deliberately launched our services in high-density areas … to test the waters. The response is overwhelming and now we are in touch with more hotels to expand our coverage,” says Mr Elayan.
It aims to hit a 60 meals-a-day target in the next four months and 100 meals-a-day by the end of this year. The Arabic version of the app will be rolled out this month to help the company reach more customers.
The company plans to expand its service to all seven emirates in the next few months before opening in Saudi Arabia, the Arab world’s largest economy, in the first quarter of next year.
Fine Diner was selected by Dubai Silicon Oasis Authority’s Dtec (Dubai technology entrepreneur campus) Startupbootcamp in March, from where it raised the initial capital of Dh75,000.
“We were selected out of a pool of 1,400 applicants for the accelerator programme. It was a massive morale booster and gave us a significant edge to get the idea up and running very fast,” says Mr Elayan.
The company, which aims to become profitable by April 2021, is now looking to raise an additional $400,000 to fund its growth strategy. Fine Diner is still “underfunded”, says Mr Elayan, partly because they could not pitch to potential investors during the Covid-19 disruption.
“Our main areas of focus include improving the application and digital marketing across different geographies. So, we are working to raise new capital and we are almost halfway there,” he says.
With $100,000 of their funding target already met by a private investor, Fine Diner now wants to secure the remaining $300,000 before closing the round. “We expect to close it in next couple of months,” says Mr Elayan, without disclosing the names of the investors.
While every Fine Diner order sees 68 per cent of the bill amount paid to the hotel, the company retains 32 per cent, which is used to cover overhead charges – such as app maintenance and food delivery.
However, Fine Diner aims to increase its gross margin to 36 per cent in the second year of operations and 39 per cent in the third year as volume increases, says Mr Elayan.
"We are scaling up fast but we need more funds to sustain this growth and serve customers."
Q&A: Sami Elayan, chief executive and co-founder of Fine Diner
Who is your role model?
This is a very tricky question … I do not have one role model in my life. There are so many people around me who are continuously inspiring and supporting me. They could be my colleagues, previous bosses, relatives or friends. My life’s philosophy is to learn as many good things from others as you could.
If you could change one mistake in your entrepreneurial journey, what would it be?
There is no mistake or incident in my entrepreneurial journey that I want to amend. All of them were important and played a crucial role in building my journey. Making mistakes will teach you better lessons and help you emerge as a more refined individual. I believe the true success of any entrepreneur could be measured by the number of mistakes he has made while taking brave steps during his business journey.
Are you on a hiring spree?
No. Technically, we are only four people dedicated full-time to this start-up. Sometimes, my wife Amy Saraireh helps us with marketing. We are moving ahead very cautiously and making sure we are judicious in our use of money.
Where do you see yourself in 10 years?
As an established entrepreneur with a keen interest in emerging technologies. I want to nourish Fine Diner and see it have a global presence. However, my permanent base will always be Dubai. This future city has given me so many opportunities as an entrepreneur, so I cannot even think of moving away.
What type of entrepreneur are you?
I love experimenting with new ideas and taking bold steps. It could be either success or failure in the end but you will get a valuable life experience that will certainly cement your future success.
How do you envision a post-Covid-19 world?
There will be unprecedented market changes and we cannot risk going back to our old style of working or business models. Old models will be completely outdated. In the post-Covid-19 period, my success mantra will be to keep evolving our business strategies. I am sure it will be more fun.
Ferrari 12Cilindri specs
Engine: naturally aspirated 6.5-liter V12
Power: 819hp
Torque: 678Nm at 7,250rpm
Price: From Dh1,700,000
Available: Now
Law%2041.9.4%20of%20men%E2%80%99s%20T20I%20playing%20conditions
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Specs%3A%202024%20McLaren%20Artura%20Spider
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COMPANY%20PROFILE
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MATCH INFO
FA Cup final
Chelsea 1
Hazard (22' pen)
Manchester United 0
Man of the match: Eden Hazard (Chelsea)
The specs
Engine: 1.5-litre 4-cyl turbo
Power: 194hp at 5,600rpm
Torque: 275Nm from 2,000-4,000rpm
Transmission: 6-speed auto
Price: from Dh155,000
On sale: now
Off-roading in the UAE: How to checklist
Company%20Profile
%3Cp%3E%3Cstrong%3EName%3A%3C%2Fstrong%3E%20Neo%20Mobility%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%20February%202023%3Cbr%3E%3Cstrong%3ECo-founders%3A%3C%2Fstrong%3E%20Abhishek%20Shah%20and%20Anish%20Garg%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20Logistics%3Cbr%3E%3Cstrong%3EFunding%3A%3C%2Fstrong%3E%20%2410%20million%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Delta%20Corp%2C%20Pyse%20Sustainability%20Fund%2C%20angel%20investors%3C%2Fp%3E%0A
Killing of Qassem Suleimani
The specs
Engine: 2.0-litre 4cyl turbo
Power: 261hp at 5,500rpm
Torque: 405Nm at 1,750-3,500rpm
Transmission: 9-speed auto
Fuel consumption: 6.9L/100km
On sale: Now
Price: From Dh117,059
Electoral College Victory
Trump has so far secured 295 Electoral College votes, according to the Associated Press, exceeding the 270 needed to win. Only Nevada and Arizona remain to be called, and both swing states are leaning Republican. Trump swept all five remaining swing states, North Carolina, Georgia, Pennsylvania, Michigan and Wisconsin, sealing his path to victory and giving him a strong mandate.
Popular Vote Tally
The count is ongoing, but Trump currently leads with nearly 51 per cent of the popular vote to Harris’s 47.6 per cent. Trump has over 72.2 million votes, while Harris trails with approximately 67.4 million.
What sanctions would be reimposed?
Under ‘snapback’, measures imposed on Iran by the UN Security Council in six resolutions would be restored, including:
- An arms embargo
- A ban on uranium enrichment and reprocessing
- A ban on launches and other activities with ballistic missiles capable of delivering nuclear weapons, as well as ballistic missile technology transfer and technical assistance
- A targeted global asset freeze and travel ban on Iranian individuals and entities
- Authorisation for countries to inspect Iran Air Cargo and Islamic Republic of Iran Shipping Lines cargoes for banned goods
6 UNDERGROUND
Director: Michael Bay
Stars: Ryan Reynolds, Adria Arjona, Dave Franco
2.5 / 5 stars
Business Insights
- As per the document, there are six filing options, including choosing to report on a realisation basis and transitional rules for pre-tax period gains or losses.
- SMEs with revenue below Dh3 million per annum can opt for transitional relief until 2026, treating them as having no taxable income.
- Larger entities have specific provisions for asset and liability movements, business restructuring, and handling foreign permanent establishments.
Volvo ES90 Specs
Engine: Electric single motor (96kW), twin motor (106kW) and twin motor performance (106kW)
Power: 333hp, 449hp, 680hp
Torque: 480Nm, 670Nm, 870Nm
On sale: Later in 2025 or early 2026, depending on region
Price: Exact regional pricing TBA
Credit Score explained
What is a credit score?
In the UAE your credit score is a number generated by the Al Etihad Credit Bureau (AECB), which represents your credit worthiness – in other words, your risk of defaulting on any debt repayments. In this country, the number is between 300 and 900. A low score indicates a higher risk of default, while a high score indicates you are a lower risk.
Why is it important?
Financial institutions will use it to decide whether or not you are a credit risk. Those with better scores may also receive preferential interest rates or terms on products such as loans, credit cards and mortgages.
How is it calculated?
The AECB collects information on your payment behaviour from banks as well as utilitiy and telecoms providers.
How can I improve my score?
By paying your bills on time and not missing any repayments, particularly your loan, credit card and mortgage payments. It is also wise to limit the number of credit card and loan applications you make and to reduce your outstanding balances.
How do I know if my score is low or high?
By checking it. Visit one of AECB’s Customer Happiness Centres with an original and valid Emirates ID, passport copy and valid email address. Liv. customers can also access the score directly from the banking app.
How much does it cost?
A credit report costs Dh100 while a report with the score included costs Dh150. Those only wanting the credit score pay Dh60. VAT is payable on top.
The rules on fostering in the UAE
A foster couple or family must:
- be Muslim, Emirati and be residing in the UAE
- not be younger than 25 years old
- not have been convicted of offences or crimes involving moral turpitude
- be free of infectious diseases or psychological and mental disorders
- have the ability to support its members and the foster child financially
- undertake to treat and raise the child in a proper manner and take care of his or her health and well-being
- A single, divorced or widowed Muslim Emirati female, residing in the UAE may apply to foster a child if she is at least 30 years old and able to support the child financially
MATCH INFO
Uefa Champions League, semi-final result:
Liverpool 4-0 Barcelona
Liverpool win 4-3 on aggregate
Champions Legaue final: June 1, Madrid
Killing of Qassem Suleimani
The specs
Engine: 1.6-litre 4-cyl turbo and dual electric motors
Power: 300hp at 6,000rpm
Torque: 520Nm at 1,500-3,000rpm
Transmission: 8-speed auto
Fuel consumption: 8.0L/100km
Price: from Dh199,900
On sale: now
THE BIO: Martin Van Almsick
Hometown: Cologne, Germany
Family: Wife Hanan Ahmed and their three children, Marrah (23), Tibijan (19), Amon (13)
Favourite dessert: Umm Ali with dark camel milk chocolate flakes
Favourite hobby: Football
Breakfast routine: a tall glass of camel milk
SPEC%20SHEET%3A%20APPLE%20M3%20MACBOOK%20AIR%20(13%22)
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The biog
Profession: Senior sports presenter and producer
Marital status: Single
Favourite book: Al Nabi by Jibran Khalil Jibran
Favourite food: Italian and Lebanese food
Favourite football player: Cristiano Ronaldo
Languages: Arabic, French, English, Portuguese and some Spanish
Website: www.liliane-tannoury.com
THE SPECS
Engine: 1.5-litre
Transmission: 6-speed automatic
Power: 110 horsepower
Torque: 147Nm
Price: From Dh59,700
On sale: now
Specs
Engine: 51.5kW electric motor
Range: 400km
Power: 134bhp
Torque: 175Nm
Price: From Dh98,800
Available: Now
The specs
Engine: 4.0-litre flat-six
Torque: 450Nm at 6,100rpm
Transmission: 7-speed PDK auto or 6-speed manual
Fuel economy, combined: 13.8L/100km
On sale: Available to order now
KLOPP%20AT%20LIVERPOOL
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Most%20polluted%20cities%20in%20the%20Middle%20East
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MOST%20POLLUTED%20COUNTRIES%20IN%20THE%20WORLD
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Dolittle
Director: Stephen Gaghan
Stars: Robert Downey Jr, Michael Sheen
One-and-a-half out of five stars
What is Bitcoin?
Bitcoin is the most popular virtual currency in the world. It was created in 2009 as a new way of paying for things that would not be subject to central banks that are capable of devaluing currency. A Bitcoin itself is essentially a line of computer code. It's signed digitally when it goes from one owner to another. There are sustainability concerns around the cryptocurrency, which stem from the process of "mining" that is central to its existence.
The "miners" use computers to make complex calculations that verify transactions in Bitcoin. This uses a tremendous amount of energy via computers and server farms all over the world, which has given rise to concerns about the amount of fossil fuel-dependent electricity used to power the computers.
The Voice of Hind Rajab
Starring: Saja Kilani, Clara Khoury, Motaz Malhees
Director: Kaouther Ben Hania
Rating: 4/5
The National's picks
4.35pm: Tilal Al Khalediah
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6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
8.15pm: Romantic Warrior
8.50pm: Calandogan
9.30pm: Forever Young
Company%20Profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%20%3C%2Fstrong%3ENamara%0D%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3EJune%202022%0D%3Cbr%3E%3Cstrong%3EFounder%3A%20%3C%2Fstrong%3EMohammed%20Alnamara%0D%3Cbr%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EDubai%20%0D%3Cbr%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EMicrofinance%0D%3Cbr%3E%3Cstrong%3ECurrent%20number%20of%20staff%3A%20%3C%2Fstrong%3E16%0D%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%20%3C%2Fstrong%3ESeries%20A%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EFamily%20offices%0D%3Cbr%3E%3C%2Fp%3E%0A
HIJRA
Starring: Lamar Faden, Khairiah Nathmy, Nawaf Al-Dhufairy
Director: Shahad Ameen
Rating: 3/5
About Krews
Founder: Ahmed Al Qubaisi
Based: Abu Dhabi
Founded: January 2019
Number of employees: 10
Sector: Technology/Social media
Funding to date: Estimated $300,000 from Hub71 in-kind support
LOVE%20AGAIN
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ETFs explained
Exhchange traded funds are bought and sold like shares, but operate as index-tracking funds, passively following their chosen indices, such as the S&P 500, FTSE 100 and the FTSE All World, plus a vast range of smaller exchanges and commodities, such as gold, silver, copper sugar, coffee and oil.
ETFs have zero upfront fees and annual charges as low as 0.07 per cent a year, which means you get to keep more of your returns, as actively managed funds can charge as much as 1.5 per cent a year.
There are thousands to choose from, with the five biggest providers BlackRock’s iShares range, Vanguard, State Street Global Advisors SPDR ETFs, Deutsche Bank AWM X-trackers and Invesco PowerShares.
How to wear a kandura
Dos
- Wear the right fabric for the right season and occasion
- Always ask for the dress code if you don’t know
- Wear a white kandura, white ghutra / shemagh (headwear) and black shoes for work
- Wear 100 per cent cotton under the kandura as most fabrics are polyester
Don’ts
- Wear hamdania for work, always wear a ghutra and agal
- Buy a kandura only based on how it feels; ask questions about the fabric and understand what you are buying
GOLF’S RAHMBO
- 5 wins in 22 months as pro
- Three wins in past 10 starts
- 45 pro starts worldwide: 5 wins, 17 top 5s
- Ranked 551th in world on debut, now No 4 (was No 2 earlier this year)
- 5th player in last 30 years to win 3 European Tour and 2 PGA Tour titles before age 24 (Woods, Garcia, McIlroy, Spieth)
SECRET%20INVASION
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The five pillars of Islam
1. Fasting
2. Prayer
3. Hajj
4. Shahada
5. Zakat
BRAZIL%20SQUAD
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Company Profile
Company name: Fine Diner
Started: March, 2020
Co-founders: Sami Elayan, Saed Elayan and Zaid Azzouka
Based: Dubai
Industry: Technology and food delivery
Initial investment: Dh75,000
Investor: Dtec Startupbootcamp
Future plan: Looking to raise $400,000
Total sales: Over 1,000 deliveries in three months
