Tim Cook, chief executive officer of Apple Inc., arrives on stage during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 10, 2019. Apple will unveil the latest iPhones as well as updates for the Apple Watch, with the products going on sale this month in a potential boost to fourth-quarter results. Photographer: David Paul Morris/Bloomberg
Apple CEO Tim Cook talks about the latest iPhone during an event to announce new products Tuesday, Sept. 10, 2019, in Cupertino, Calif. (AP Photo/Tony Avelar)
Tim Cook, chief executive officer of Apple Inc., speaks about Apple Watch during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 10, 2019. Apple said its TV+ original video subscription service will launch Nov. 1 for $4.99 a month, undercutting the price of rival offerings. Photographer: David Paul Morris/Bloomberg
Stan Ng presents the new Apple Watch at an Apple event at their headquarters in Cupertino, California, U.S. September 10, 2019. REUTERS/Stephen Lam
epa07833051 Apple CEO Tim Cook speaks during the Apple Special Event in the Steve Jobs Theater at Apple Park in Cupertino, California, USA, 10 September 2019. EPA/JOHN G. MABANGLO
CEO Tim Cook speaks at an Apple event at their headquarters in Cupertino, California, U.S. September 10, 2019. REUTERS/Stephen Lam
Ann Thai, director of product management for the App Store at Apple Inc., speaks about Apple Arcade during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 10, 2019. Apple said its Arcade gaming subscription service will launch on Sept. 19 and cost $4.99 a month. Photographer: David Paul Morris/Bloomberg
Greg Joswiak, Apple’s vice president of Product Marketing, speaks in front of an iPad at an Apple event at their headquarters in Cupertino, California, U.S. September 10, 2019. REUTERS/Stephen Lam
Tim Cook, chief executive officer of Apple Inc., speaks about shows on Apple tv+ during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 10, 2019. Apple will unveil the latest iPhones as well as updates for the Apple Watch, with the products going on sale this month in a potential boost to fourth-quarter results. Photographer: David Paul Morris/Bloomberg
Tim Cook, chief executive officer of Apple Inc., speaks about Apple Arcade during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 10, 2019. Apple will unveil the latest iPhones as well as updates for the Apple Watch, with the products going on sale this month in a potential boost to fourth-quarter results. Photographer: David Paul Morris/Bloomberg
Tim Cook, chief executive officer of Apple Inc., arrives on stage during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 10, 2019. Apple will unveil the latest iPhones as well as updates for the Apple Watch, with the products going on sale this month in a potential boost to fourth-quarter results. Photographer: David Paul Morris/Bloomberg
Apple CEO Tim Cook talks about the latest iPhone during an event to announce new products Tuesday, Sept. 10, 2019, in Cupertino, Calif. (AP Photo/Tony Avelar)
Tim Cook, chief executive officer of Apple Inc., speaks about Apple Watch during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 10, 2019. Apple said its TV+ original video subscription service will launch Nov. 1 for $4.99 a month, undercutting the price of rival offerings. Photographer: David Paul Morris/Bloomberg
Stan Ng presents the new Apple Watch at an Apple event at their headquarters in Cupertino, California, U.S. September 10, 2019. REUTERS/Stephen Lam
epa07833051 Apple CEO Tim Cook speaks during the Apple Special Event in the Steve Jobs Theater at Apple Park in Cupertino, California, USA, 10 September 2019. EPA/JOHN G. MABANGLO
CEO Tim Cook speaks at an Apple event at their headquarters in Cupertino, California, U.S. September 10, 2019. REUTERS/Stephen Lam
Ann Thai, director of product management for the App Store at Apple Inc., speaks about Apple Arcade during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 10, 2019. Apple said its Arcade gaming subscription service will launch on Sept. 19 and cost $4.99 a month. Photographer: David Paul Morris/Bloomberg
Greg Joswiak, Apple’s vice president of Product Marketing, speaks in front of an iPad at an Apple event at their headquarters in Cupertino, California, U.S. September 10, 2019. REUTERS/Stephen Lam
Tim Cook, chief executive officer of Apple Inc., speaks about shows on Apple tv+ during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 10, 2019. Apple will unveil the latest iPhones as well as updates for the Apple Watch, with the products going on sale this month in a potential boost to fourth-quarter results. Photographer: David Paul Morris/Bloomberg
Tim Cook, chief executive officer of Apple Inc., speaks about Apple Arcade during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 10, 2019. Apple will unveil the latest iPhones as well as updates for the Apple Watch, with the products going on sale this month in a potential boost to fourth-quarter results. Photographer: David Paul Morris/Bloomberg
Tim Cook, chief executive officer of Apple Inc., arrives on stage during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 10, 2019. Apple will unveil the latest iPhones as well as updates for the Apple Watch, with the products going on sale this month in a potential boost to fourth-quarter results. Photographer: David Paul Morris/Bloomberg
