Apple is planning to reopen 25 of its stores in the US this week as it has started bringing back its staff in different phases. EPA
Apple is planning to reopen 25 of its stores in the US this week as it has started bringing back its staff in different phases. EPA
Apple is planning to reopen 25 of its stores in the US this week as it has started bringing back its staff in different phases. EPA
Apple is planning to reopen 25 of its stores in the US this week as it has started bringing back its staff in different phases. EPA

Apple reopens 100 stores but could close again if Covid-19 pandemic worsens


Alkesh Sharma
  • English
  • Arabic

Apple reopened 100 retail stores globally as countries began to relax lockdowns amid the Covid-19 pandemic but said decisions are being taken based on “local conditions” and could be reversed, if needed.

“Our commitment is to only move forward with a reopening once we are confident we can safely return to serving customers from our stores,” Deirdre O'Brien, the company’s senior vice president of retail and people, said.

“These are not decisions we rush into … and a store opening in no way means that we won't take the preventative step of closing it again should local conditions warrant,” she added.

The Cupertino company is responding to the gradual easing of restrictions in many countries where Covid-19 infection rates are showing signs of slowing, and is planning to reopen a further 25 of its stores in the US this week. It has started bringing back staff in phases, with the first phase including staff members who cannot work remotely. A second phase will begin in July.

In March, Apple closed all outlets outside Greater China as the pandemic spread globally. This affected more than 460 shops, including about 270 in the US.

It started closing more than 50 Greater China stores in January but reopened all of them by mid-March.

“We have continued to refine and expand our in‑store health and safety measures, which have proven so effective in places like Greater China, where our stores have been safely open,” said Ms O'Brien.

A security guard takes the temperature of a customer outside the Apple Store in South Carolina. AFP
A security guard takes the temperature of a customer outside the Apple Store in South Carolina. AFP

Apple is looking at every available piece of data - including local cases, near and long‑term trends and guidance from national and local health officials - before opening stores, it said. The company's three stores in the UAE will remain closed for the remainder of this week, according to its website.

The response to Covid-19 is still “ongoing” and the “road back will have its twists and turns”.

“But whatever challenges lie ahead, Covid‑19 has only reinforced our faith in people – in our teams, in our customers, in our communities,” Ms O'Brien said.

The company is limiting occupancy levels within stores and is making face coverings mandatory for all workers and customers.  It is also offering kerbside pick-up and dropoff or storefront-only services to customers who opt for it.

“We are focused on giving everybody lots of room and renewing our focus on one‑on‑one personalised service,” said Ms O'Brien.

“Temperature checks will be conducted at the door … screening of those with symptoms or who have had recent exposure to someone infected. Throughout the day, we are conducting enhanced deep cleanings that place special emphasis on all surfaces, display products and high traffic areas.”

In its earnings, Apple does not disclose its retail store revenue. However, direct sales, including retail stores and web, accounted for more than 30 per cent of its $260.17 billion (Dh954.82bn) revenue in 2019.

In addition, the tech giant has designed, tested and distributed almost 10 million face shields and sourced over 30 million face masks for healthcare professionals in hard-hit areas.

It also shared design files and manufacturing guides for making face shields on its website to encourage other manufacturers to help meet a shortage during the current Covid-19 pandemic.

In a rare partnership, it teamed up with Google last month to introduce a contact-tracing technology to reduce the spread of contagion.

In March, Apple also released a new screening tool and set of resources to help people stay informed and take the proper steps to protect their health during the spread of the coronavirus.

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UAE currency: the story behind the money in your pockets
COMPANY PROFILE
Name: Kumulus Water
 
Started: 2021
 
Founders: Iheb Triki and Mohamed Ali Abid
 
Based: Tunisia 
 
Sector: Water technology 
 
Number of staff: 22 
 
Investment raised: $4 million 
GAC GS8 Specs

Engine: 2.0-litre 4cyl turbo

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Always use only regulated platforms

Stop all transactions and communication on suspicion

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Courtesy: Crystal Intelligence

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The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

Read part four: an affection for classic cars lives on

Read part three: the age of the electric vehicle begins

Read part one: how cars came to the UAE

 

Day 3, Abu Dhabi Test: At a glance

Moment of the day Just three balls remained in an exhausting day for Sri Lanka’s bowlers when they were afforded some belated cheer. Nuwan Pradeep, unrewarded in 15 overs to that point, let slip a seemingly innocuous delivery down the legside. Babar Azam feathered it behind, and Niroshan Dickwella dived to make a fine catch.

Stat of the day - 2.56 Shan Masood and Sami Aslam are the 16th opening partnership Pakistan have had in Tests in the past five years. That turnover at the top of the order – a new pair every 2.56 Test matches on average – is by far the fastest rate among the leading Test sides. Masood and Aslam put on 114 in their first alliance in Abu Dhabi.

The verdict Even by the normal standards of Test cricket in the UAE, this has been slow going. Pakistan’s run-rate of 2.38 per over is the lowest they have managed in a Test match in this country. With just 14 wickets having fallen in three days so far, it is difficult to see 26 dropping to bring about a result over the next two.

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if you go

The flights

Air Astana flies direct from Dubai to Almaty from Dh2,440 per person return, and to Astana (via Almaty) from Dh2,930 return, both including taxes. 

The hotels

Rooms at the Ritz-Carlton Almaty cost from Dh1,944 per night including taxes; and in Astana the new Ritz-Carlton Astana (www.marriott) costs from Dh1,325; alternatively, the new St Regis Astana costs from Dh1,458 per night including taxes. 

When to visit

March-May and September-November

Visas

Citizens of many countries, including the UAE do not need a visa to enter Kazakhstan for up to 30 days. Contact the nearest Kazakhstan embassy or consulate.

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Yahya Al Ghassani's bio

Date of birth: April 18, 1998

Playing position: Winger

Clubs: 2015-2017 – Al Ahli Dubai; March-June 2018 – Paris FC; August – Al Wahda

West Asia Premiership

Dubai Hurricanes 58-10 Dubai Knights Eagles

Dubai Tigers 5-39 Bahrain

Jebel Ali Dragons 16-56 Abu Dhabi Harlequins

AI traffic lights to ease congestion at seven points to Sheikh Zayed bin Sultan Street

The seven points are:

Shakhbout bin Sultan Street

Dhafeer Street

Hadbat Al Ghubainah Street (outbound)

Salama bint Butti Street

Al Dhafra Street

Rabdan Street

Umm Yifina Street exit (inbound)

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The Perfect Couple

Starring: Nicole Kidman, Liev Schreiber, Jack Reynor

Creator: Jenna Lamia

Rating: 3/5