Apple has hired Ulrich Kranz, a former senior executive at BMW’s electric car division, to help lead its own vehicle efforts, according to people familiar with the situation.
The technology giant hired Mr Kranz in recent weeks, about a month after he stepped down as chief executive of Canoo, a developer of self-driving electric vehicles. Before co-founding Canoo, Mr Kranz was senior vice president of the group that developed the i3 and i8 cars at BMW, where he worked for 30 years.
Mr Kranz is one of Apple’s most significant automotive hires, a clear sign that the iPhone maker is determined to build a self-driving electric car to rival Tesla Inc. and other carmakers. Kranz will report to Doug Field, who led development of Tesla’s mass-market Model 3 and now runs Apple’s car project, said the people, who requested anonymity to discuss a private matter.
Apple has become the world’s most valuable company, with a market capitalization of more than $2 trillion, by selling iPhones, iPads, Apple Watches, Macs and services. With investors and customers clamoring for new products, the company has targeted cars and augmented-reality headsets. An Apple spokesperson confirmed Kranz’s hiring.
Apple began developing a vehicle in 2014 but shelved the effort around 2016 to focus on an autonomous platform it could sell to other companies or eventually use itself. Along the way, Apple poached several Tesla executives, who now help head up drive-train engineering, self-driving software and interiors and exteriors.
Last year, Apple gave oversight of the operation to John Giannandrea, senior vice president of machine learning and artificial intelligence and Field’s boss. Several months ago, Apple rebooted its efforts to develop a full-fledged electric car, but development remains in the early stages, so a launch is likely at least five years away.
Before hiring Kranz, Apple lost some key auto executives. Benjamin Lyon, Jaime Waydo and Dave Scott, who worked on engineering, safety systems and robotics, respectively, all departed in recent months. It’s unclear why the three left.
Following successful stints at BMW’s Mini division and teams working on sports cars and SUVs, Mr Kranz was asked to run Project I, a battery-powered vehicle skunkworks started in 2008. It yielded the all-electric i3 compact and the plug-in hybrid i8 sports car. The former was panned by design critics, and production was very limited on the latter.
Mr Kranz left BMW in 2016 and soon became chief technology officer at Faraday Future, an electric vehicle start-up based in Los Angeles. He stayed only three months, before co-founding Canoo. Both firms have struggled with their technology and ability to produce vehicles, while Canoo reportedly discussed selling itself to Apple and other companies.
Canoo went public in December after a reverse merger with a special purpose acquisition company, or SPAC, called Hennessy Capital Acquisition Corporation. Canoo last month said it was being investigated by the US Securities and Exchange Commission, becoming the third clean-energy auto start-up to disclose a federal probe in the past year. Canoo plans to debut a minivan for less than $35,000 next year.
Apple has worked with BMW for many years, integrating the iPod with auto infotainment systems back in 2004 and more recently making the iPhone double as a car key. Apple chief executive Tim Cook was spotted checking out a BMW i8 outside Apple’s Cupertino, California, headquarters in 2014, and company executives have been known to visit BMW offices in recent years.
PROFILE OF STARZPLAY
Date started: 2014
Founders: Maaz Sheikh, Danny Bates
Based: Dubai, UAE
Sector: Entertainment/Streaming Video On Demand
Number of employees: 125
Investors/Investment amount: $125 million. Major investors include Starz/Lionsgate, State Street, SEQ and Delta Partners
more from Janine di Giovanni
Why the Tourist Club?
Originally, The Club (which many people chose to call the “British Club”) was the only place where one could use the beach with changing rooms and a shower, and get refreshments.
In the early 1970s, the Government of Abu Dhabi wanted to give more people a place to get together on the beach, with some facilities for children. The place chosen was where the annual boat race was held, which Sheikh Zayed always attended and which brought crowds of locals and expatriates to the stretch of beach to the left of Le Méridien and the Marina.
It started with a round two-storey building, erected in about two weeks by Orient Contracting for Sheikh Zayed to use at one these races. Soon many facilities were planned and built, and members were invited to join.
Why it was called “Nadi Al Siyahi” is beyond me. But it is likely that one wanted to convey the idea that this was open to all comers. Because there was no danger of encountering alcohol on the premises, unlike at The Club, it was a place in particular for the many Arab expatriate civil servants to join. Initially the fees were very low and membership was offered free to many people, too.
Eventually there was a skating rink, bowling and many other amusements.
Frauke Heard-Bey is a historian and has lived in Abu Dhabi since 1968.
Zayed Sustainability Prize
UK-EU trade at a glance
EU fishing vessels guaranteed access to UK waters for 12 years
Co-operation on security initiatives and procurement of defence products
Youth experience scheme to work, study or volunteer in UK and EU countries
Smoother border management with use of e-gates
Cutting red tape on import and export of food
The specs
- Engine: 3.9-litre twin-turbo V8
- Power: 640hp
- Torque: 760nm
- On sale: 2026
- Price: Not announced yet
The specs
AT4 Ultimate, as tested
Engine: 6.2-litre V8
Power: 420hp
Torque: 623Nm
Transmission: 10-speed automatic
Price: From Dh330,800 (Elevation: Dh236,400; AT4: Dh286,800; Denali: Dh345,800)
On sale: Now
The specs
Engine: Direct injection 4-cylinder 1.4-litre
Power: 150hp
Torque: 250Nm
Price: From Dh139,000
On sale: Now
UAE currency: the story behind the money in your pockets
UAE SQUAD
UAE team
1. Chris Jones-Griffiths 2. Gio Fourie 3. Craig Nutt 4. Daniel Perry 5. Isaac Porter 6. Matt Mills 7. Hamish Anderson 8. Jaen Botes 9. Barry Dwyer 10. Luke Stevenson (captain) 11. Sean Carey 12. Andrew Powell 13. Saki Naisau 14. Thinus Steyn 15. Matt Richards
Replacements
16. Lukas Waddington 17. Murray Reason 18. Ahmed Moosa 19. Stephen Ferguson 20. Sean Stevens 21. Ed Armitage 22. Kini Natuna 23. Majid Al Balooshi
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