Samsung bets on generative AI to drive smartphone growth as it unveils Galaxy S24 series


Alvin R Cabral
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Samsung Electronics has unveiled the next generation of its Galaxy S flagships loaded with generative artificial intelligence features, betting on the technology's uptake during a period of uncertainty for the global smartphone sector.

The South Korean tech giant introduced the Galaxy S24 series, powered by the new Galaxy AI platform, at its first Unpacked event for 2024 on Wednesday.

For the fifth straight year, three devices were revealed – the entry-level Galaxy S24, the Galaxy S24+ and the premium Galaxy S24 Ultra.

The S24 and S24+ have been redesigned, and now sport flat edges, which is a departure from their signature curved shape.

The high-end Galaxy S24 Ultra, which basically inherits its predecessor's form, now has a frame made of titanium – a stronger yet lighter material that was also used by Apple in its iPhone 15 Pro models released last September.

Galaxy AI, meanwhile, is underpinned by Samsung's Gauss machine learning platform, which it launched in November – signalling its official entry into the generative AI race and intent to challenge ChatGPT.

One of its features, Circle to Search, was announced by Google this week, allowing users to search for information on their Android smartphones without switching apps.

This can be done by using intuitive gestures such as circling, highlighting, scribbling or just tapping, the company said. It will also be available on Google's own Pixel 8 and Pixel 8 Pro smartphones.

Samsung will showcase more details about Galaxy AI through experience zones at select cities across the world – Dubai included – which will be opened after the Unpacked event.

Galaxy AI is aimed at helping users with certain tasks, such as live translations, transcriptions in chats and calls, and editing images and searching with them.

Samsung is keen to "open a new era and transformative force ... to create and elevate the things we do and allow for greater aspirations", T.M. Roh, the president of Samsung's mobile division, said in his keynote.

"AI will bring a out great change ... we believe the Galaxy devices will democratise this change [as] mobile devices become the primary access point for AI."

Mr Roh also announced that starting with the Galaxy S24, users will be able to avail of seven years of security updates.

The global smartphone market, after years of steady growth, is in a tepid phase as consumers hold back on purchases, mainly because of inflationary concerns.

However, the industry is showing initial indications of a marginal rebound in 2024 following two consecutive years of decline.

Global smartphone shipments, which declined 12 per cent yearly in 2022, are expected to have dropped 5 per cent in 2023 before returning to a 4 per cent year-on-year growth in 2024, according to new forecasts from researcher Canalys.

Industry players are hoping that generative AI will lead to a revival of interest from consumers.

Smartphones powered by generative AI are expected to have taken a 4 per cent share of the total market in 2023, or about 47 million shipments, and this is likely to double this year, according to Counterpoint Research.

Samsung would capture half of this market this year followed by Chinese manufacturers Xiaomi, Vivo, Honor and Oppo, it added.

That would support Seoul-based Samsung's position in the overall smartphone industry, which it had led since 2010 – until it was knocked off by Apple in 2023, the International Data Corporation reported this week.

Samsung 'very serious' with generative AI

Generative AI shot into the limelight in 2023 with the introduction of GPT, developed by Microsoft-backed OpenAI. Initially a method for conversation and creating content such as images and videos, the technology is now being incorporated into more devices.

As a result, major technology names joined the fray, including Oracle, Amazon and X owner Elon Musk, who created his own generative AI company xAI.

Apple chief executive Tim Cook, meanwhile, acknowledged that the company was already working on generative AI.

There are no solid indications, however, that the next iPhones, expected to be unveiled in September, will feature this capability – although in April last year it was reported that Apple was working on improvements to its long-time digital assistant Siri to catch up with ChatGPT.

“We have AI not only for mobile devices, but across our ecosystem … how we collaborate as an open ecosystem with the rest of the big players in technology [and] make sure that the consumer has the best experience [is] something that we can offer,” Omar Saheb, chief marketing officer of Samsung Middle East and North Africa, told The National in San Jose.

“Samsung is very adamant about AI. Galaxy AI is going to enable all the communication between devices and smart things. We are very serious about AI.”

Mr Saheb also made Samsung's position clear on the debate on regulating generative AI. Authorities have been scrambling to gain hold of the technology that has sparked concerns ranging from misinformation to copyright infringement.

For instance, images edited using Galaxy AI are given watermarks to indicate the originals have been manipulated.

Samsung supports the responsible development of AI and will actively participate in ongoing global conversations about regulatory needs as the technology evolves,” Mr Saheb said.

“We are committed to collaborating with other industry leaders and organisations to ensure AI technology in ways that deliver the best outcomes for our users and for society at large.”

Live translation and other similar actions are solely done on Samsung's phones, so “nothing goes to the cloud and all privacy is contained on the device”, he said.

“The open collaboration with all the other big players about how to make sure that infringement and copyright are being taken care of through this.”

Prices of the Galaxy S24, Galaxy S24+ and Galaxy S24 Ultra will start at $799, $999 and $1,299.

Results

ATP Dubai Championships on Monday (x indicates seed):

First round
Roger Federer (SUI x2) bt Philipp Kohlschreiber (GER) 6-4, 3-6, 6-1
Fernando Verdasco (ESP) bt Thomas Fabbiano (ITA) 3-6, 6-3, 6-2
Marton Fucsovics (HUN) bt Damir Dzumhur (BIH) 6-1, 7-6 (7/5)
Nikoloz Basilashvili (GEO) bt Karen Khachanov (RUS x4) 6-4, 6-1
Jan-Lennard Struff (GER) bt Milos Raonic (CAN x7) 6-4, 5-7, 6-4

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Pharaoh's curse

British aristocrat Lord Carnarvon, who funded the expedition to find the Tutankhamun tomb, died in a Cairo hotel four months after the crypt was opened.
He had been in poor health for many years after a car crash, and a mosquito bite made worse by a shaving cut led to blood poisoning and pneumonia.
Reports at the time said Lord Carnarvon suffered from “pain as the inflammation affected the nasal passages and eyes”.
Decades later, scientists contended he had died of aspergillosis after inhaling spores of the fungus aspergillus in the tomb, which can lie dormant for months. The fact several others who entered were also found dead withiin a short time led to the myth of the curse.

Rashid & Rajab

Director: Mohammed Saeed Harib

Stars: Shadi Alfons,  Marwan Abdullah, Doaa Mostafa Ragab 

Two stars out of five 

RESULT

Uruguay 3 Russia 0
Uruguay:
 Suárez (10'), Cheryshev (23' og), Cavani (90')
Russia: Smolnikov (Red card: 36')

Man of the match: Diego Godin (Uruguay)

UAE currency: the story behind the money in your pockets
How much do leading UAE’s UK curriculum schools charge for Year 6?
  1. Nord Anglia International School (Dubai) – Dh85,032
  2. Kings School Al Barsha (Dubai) – Dh71,905
  3. Brighton College Abu Dhabi - Dh68,560
  4. Jumeirah English Speaking School (Dubai) – Dh59,728
  5. Gems Wellington International School – Dubai Branch – Dh58,488
  6. The British School Al Khubairat (Abu Dhabi) - Dh54,170
  7. Dubai English Speaking School – Dh51,269

*Annual tuition fees covering the 2024/2025 academic year

The%20specs
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Results

6.30pm: Maiden (TB) Dh82,500 (Dirt) 1,200m; Winner: Major Cinnamon, Fernando Jara, Mujeeb Rahman

7.05pm: Maiden (TB) Dh82,500 (D) 1,900m; Winner: Al Mureib, Fernando Jara, Ahmad bin Harmash

7.40pm: Handicap (TB) Dh102,500 (D) 2,000m; Winner: Remorse, Tadhg O’Shea, Satish Seemar

8.15pm: Conditions (TB) Dh120,000 (D) 1,600m; Winner: Meshakel, Xavier Ziani, Salem bin Ghadayer

8.50pm: Handicap (TB) Dh95,000 (D) 1,600m; Winner: Desert Peace, William Buick, Charlie Appleby

9.25pm: Handicap (TB) Dh87,500 (D) 1,400m; Winner: Sharamm, Ryan Curatlo, Satish Seemar

info-box

COMPANY PROFILE

Company name: Happy Tenant

Started: January 2019

Co-founders: Joe Moufarrej and Umar Rana

Based: Dubai

Sector: Technology, real-estate

Initial investment: Dh2.5 million

Investors: Self-funded

Total customers: 4,000

'The worst thing you can eat'

Trans fat is typically found in fried and baked goods, but you may be consuming more than you think.

Powdered coffee creamer, microwave popcorn and virtually anything processed with a crust is likely to contain it, as this guide from Mayo Clinic outlines: 

Baked goods - Most cakes, cookies, pie crusts and crackers contain shortening, which is usually made from partially hydrogenated vegetable oil. Ready-made frosting is another source of trans fat.

Snacks - Potato, corn and tortilla chips often contain trans fat. And while popcorn can be a healthy snack, many types of packaged or microwave popcorn use trans fat to help cook or flavour the popcorn.

Fried food - Foods that require deep frying — french fries, doughnuts and fried chicken — can contain trans fat from the oil used in the cooking process.

Refrigerator dough - Products such as canned biscuits and cinnamon rolls often contain trans fat, as do frozen pizza crusts.

Creamer and margarine - Nondairy coffee creamer and stick margarines also may contain partially hydrogenated vegetable oils.

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Scoreline

Switzerland 5

Teams

Punjabi Legends Owners: Inzamam-ul-Haq and Intizar-ul-Haq; Key player: Misbah-ul-Haq

Pakhtoons Owners: Habib Khan and Tajuddin Khan; Key player: Shahid Afridi

Maratha Arabians Owners: Sohail Khan, Ali Tumbi, Parvez Khan; Key player: Virender Sehwag

Bangla Tigers Owners: Shirajuddin Alam, Yasin Choudhary, Neelesh Bhatnager, Anis and Rizwan Sajan; Key player: TBC

Colombo Lions Owners: Sri Lanka Cricket; Key player: TBC

Kerala Kings Owners: Hussain Adam Ali and Shafi Ul Mulk; Key player: Eoin Morgan

Venue Sharjah Cricket Stadium

Format 10 overs per side, matches last for 90 minutes

Timeline October 25: Around 120 players to be entered into a draft, to be held in Dubai; December 21: Matches start; December 24: Finals

Company profile

Name: Steppi

Founders: Joe Franklin and Milos Savic

Launched: February 2020

Size: 10,000 users by the end of July and a goal of 200,000 users by the end of the year

Employees: Five

Based: Jumeirah Lakes Towers, Dubai

Financing stage: Two seed rounds – the first sourced from angel investors and the founders' personal savings

Second round raised Dh720,000 from silent investors in June this year

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Other promotions
  • Deliveroo will team up with Pineapple Express to offer customers near JLT a special treat: free banana caramel dessert with all orders on January 26
  • Jones the Grocer will have their limited edition Australia Day menu available until the end of the month (January 31)
  • Australian Vet in Abu Dhabi (with locations in Khalifa City A and Reem Island) will have a 15 per cent off all store items (excluding medications) 
UAE currency: the story behind the money in your pockets
The Details

Article 15
Produced by: Carnival Cinemas, Zee Studios
Directed by: Anubhav Sinha
Starring: Ayushmann Khurrana, Kumud Mishra, Manoj Pahwa, Sayani Gupta, Zeeshan Ayyub
Our rating: 4/5 

MATCH INFO

Manchester City 3
Danilo (16'), Bernardo Silva (34'), Fernandinho (72')

Brighton & Hove Albion 1
Ulloa (20')

German plea
Ukrainian President Volodymyr Zelenskyy told the German parliament that. Russia had erected a new wall across Europe. 

"It's not a Berlin Wall -- it is a Wall in central Europe between freedom and bondage and this Wall is growing bigger with every bomb" dropped on Ukraine, Zelenskyy told MPs.

Mr Zelenskyy was applauded by MPs in the Bundestag as he addressed Chancellor Olaf Scholz directly.

"Dear Mr Scholz, tear down this Wall," he said, evoking US President Ronald Reagan's 1987 appeal to Soviet leader Mikhail Gorbachev at Berlin's Brandenburg Gate.

The specs

Engine: 2.0-litre 4cyl turbo

Power: 261hp at 5,500rpm

Torque: 405Nm at 1,750-3,500rpm

Transmission: 9-speed auto

Fuel consumption: 6.9L/100km

On sale: Now

Price: From Dh117,059

Updated: January 18, 2024, 7:46 AM`