Elon Musk has said that the discovery of a shadow banning code on X indicated there were 'many skeletons in the closet'. AFP
Elon Musk has said that the discovery of a shadow banning code on X indicated there were 'many skeletons in the closet'. AFP
Elon Musk has said that the discovery of a shadow banning code on X indicated there were 'many skeletons in the closet'. AFP
Elon Musk has said that the discovery of a shadow banning code on X indicated there were 'many skeletons in the closet'. AFP

What is shadow banning and what does Elon Musk's X have to do with it?


Alvin R Cabral
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Elon Musk has said that shadow banning on his social media site X will be “fixed soon”, in an another apparent move to make good on his pledge to make the platform more transparent.

Since paying $44 billion for the company formerly known as Twitter, Mr Musk has worked to ensure his goals in this regard are met, but he has not been able to escape criticism, as he himself has reportedly used the tactic.

Here, we take a look at what shadow banning is, why it matters and how it is being dealt with.

What is shadow banning?

Shadow banning, in simple terms, is used to restrict or limit a user's activity and reach instead of outright banning them – all without informing the user. It is used as a content-moderating technique.

Also known as ghost banning, stealth banning and comment ghosting, this action can result in less or no visibility for a user: for example, a user may appear to be able to post on message boards, but these posts could be distributed in a limited manner or be outright invisible to everyone else.

Its use, therefore, is two-pronged: while it can be used to curb misinformation, hate speech and fake news, platforms can also use it to limit the visibility of users they deem to be critical or unfair to them – or, in extreme cases, even as a form of punishing them.

Mr Musk himself has been accused of using this technique. This week, X was reported to have delayed access to the websites of companies that have been critical of his companies, as well as social media rivals.

How did it originate?

The first mention of the term “shadow ban” was reported to have emerged in 2001 from the blogging site Something Awful, which is also credited for other famous terms “spoiler alert” and “AMA” (ask me anything).

However, while the term did not stick much then, it would have been much different if it were coined in today's age of social media.

The next mainstream mention of the term came in 2012 when users on Reddit accused the platform’s administrators of banning a link to an article on a US blogging site, according to The New York Times.

Since then, the term and its use has evolved to what it is today. It is also associated with cancel culture, or the phenomenon of being ostracised for doing something deemed unacceptable.

Who has been using this tactic?

It is difficult to tell, given that modern shadow banning requires having access to a platform's software and code, which are normally proprietary and heavily guarded – but it is no surprise that the biggest names in the market have been dragged into it.

Meta Platform's Facebook, the world's biggest social media site, has for the past several years been accused of using shadow banning on its platform, but this has been denied repeatedly, including by chief executive Mark Zuckerberg.

Instagram, another Meta-owned platform, appears to use shadow banning in a different and more formal way by deprioritising accounts that it deems to have violated its terms of use or policies. Users who feel their Instagram accounts have been wrongfully restricted can file an appeal to the company.

Generally speaking, many platforms have used shadow banning in one form or another. The likes of Reddit, YouTube LinkedIn and TikTok have all been linked to this tactic, and some companies have been reported to explicitly indicate that they use it in their rules.

When was it discovered on Twitter?

Twitter engineers found it buried deep in Twitter's code, apparently unaware that it was there all the time.

It is unclear when the code was embedded into the platform's system. It could well pre-date Mr Musk's takeover of Twitter since, according to the company, the shadow banning code also applied to the account of Mr Musk, who is obsessed with the reach and engagement of his tweets.

Mr Musk on June 17 confirmed this to be “true”, saying that there were “many skeletons in the closet” of Twitter and that no one knew that this code even existed.

How will X deal with shadow banning?

At the moment, it is unclear. Mr Musk has not commented beyond his most recent tweet. The world's wealthiest person is famous for sending out messages that are short and cryptic or vague, without giving many details.

If Mr Musk is to make good on his transparency and inclusivity pledges, he will have to ensure that shadow banning on X is addressed. He has already made part of X's code public, which, in theory, could have meant that the code was just be waiting to be discovered.

Farage on Muslim Brotherhood

Nigel Farage told Reform's annual conference that the party will proscribe the Muslim Brotherhood if he becomes Prime Minister.
"We will stop dangerous organisations with links to terrorism operating in our country," he said. "Quite why we've been so gutless about this – both Labour and Conservative – I don't know.
“All across the Middle East, countries have banned and proscribed the Muslim Brotherhood as a dangerous organisation. We will do the very same.”
It is 10 years since a ground-breaking report into the Muslim Brotherhood by Sir John Jenkins.
Among the former diplomat's findings was an assessment that “the use of extreme violence in the pursuit of the perfect Islamic society” has “never been institutionally disowned” by the movement.
The prime minister at the time, David Cameron, who commissioned the report, said membership or association with the Muslim Brotherhood was a "possible indicator of extremism" but it would not be banned.

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UAE currency: the story behind the money in your pockets
The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

Read part four: an affection for classic cars lives on

Read part three: the age of the electric vehicle begins

Read part one: how cars came to the UAE

 

A Prayer Before Dawn

Director: Jean-Stephane Sauvaire

Starring: Joe Cole, Somluck Kamsing, Panya Yimmumphai

Three stars

The%20specs%3A%20Taycan%20Turbo%20GT
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Juliot Vinolia’s checklist for adopting alternate-day fasting

-      Don’t do it more than once in three days

-      Don’t go under 700 calories on fasting days

-      Ensure there is sufficient water intake, as the body can go in dehydration mode

-      Ensure there is enough roughage (fibre) in the food on fasting days as well

-      Do not binge on processed or fatty foods on non-fasting days

-      Complement fasting with plant-based foods, fruits, vegetables, seafood. Cut out processed meats and processed carbohydrates

-      Manage your sleep

-      People with existing gastric or mental health issues should avoid fasting

-      Do not fast for prolonged periods without supervision by a qualified expert

'Worse than a prison sentence'

Marie Byrne, a counsellor who volunteers at the UAE government's mental health crisis helpline, said the ordeal the crew had been through would take time to overcome.

“It was worse than a prison sentence, where at least someone can deal with a set amount of time incarcerated," she said.

“They were living in perpetual mystery as to how their futures would pan out, and what that would be.

“Because of coronavirus, the world is very different now to the one they left, that will also have an impact.

“It will not fully register until they are on dry land. Some have not seen their young children grow up while others will have to rebuild relationships.

“It will be a challenge mentally, and to find other work to support their families as they have been out of circulation for so long. Hopefully they will get the care they need when they get home.”

Pad Man

Dir: R Balki

Starring: Akshay Kumar, Sonam Kapoor, Radhika Apte

Three-and-a-half stars

RESULTS

6.30pm Handicap (TB) $68,000 (Dirt) 1,200m

Winner Canvassed, Par Dobbs (jockey), Doug Watson (trainer)

7.05pm Meydan Cup – Listed Handicap (TB) $88,000 (Turf) 2,810m

Winner Dubai Future, Frankie Dettori, Saeed bin Suroor

7.40pm UAE 2000 Guineas – Group 3 (TB) $125,000 (D) 1,600m

Winner Mouheeb, Ryan Curatolo, Nicholas Bachalard

8.15pm Firebreak Stakes – Group 3 (TB) $130,000 (D) 1,600m

Winner Secret Ambition, Tadhg O’Shea, Satish Seemar

9.50pm Meydan Classic – Conditions (TB) $$50,000 (T) 1,400m

Winner Topper Bill, Richard Mullen, Satish Seemar

9.25pm Dubai Sprint – Listed Handicap (TB) $88,000 (T) 1,200m

Winner Man Of Promise, William Buick, Charlie Appleby

The years Ramadan fell in May

1987

1954

1921

1888

UAE currency: the story behind the money in your pockets
UAE Falcons

Carly Lewis (captain), Emily Fensome, Kelly Loy, Isabel Affley, Jessica Cronin, Jemma Eley, Jenna Guy, Kate Lewis, Megan Polley, Charlie Preston, Becki Quigley and Sophie Siffre. Deb Jones and Lucia Sdao – coach and assistant coach.

 
Sinopharm vaccine explained

The Sinopharm vaccine was created using techniques that have been around for decades. 

“This is an inactivated vaccine. Simply what it means is that the virus is taken, cultured and inactivated," said Dr Nawal Al Kaabi, chair of the UAE's National Covid-19 Clinical Management Committee.

"What is left is a skeleton of the virus so it looks like a virus, but it is not live."

This is then injected into the body.

"The body will recognise it and form antibodies but because it is inactive, we will need more than one dose. The body will not develop immunity with one dose," she said.

"You have to be exposed more than one time to what we call the antigen."

The vaccine should offer protection for at least months, but no one knows how long beyond that.

Dr Al Kaabi said early vaccine volunteers in China were given shots last spring and still have antibodies today.

“Since it is inactivated, it will not last forever," she said.

War 2

Director: Ayan Mukerji

Stars: Hrithik Roshan, NTR, Kiara Advani, Ashutosh Rana

Rating: 2/5

UAE currency: the story behind the money in your pockets
Jetour T1 specs

Engine: 2-litre turbocharged

Power: 254hp

Torque: 390Nm

Price: From Dh126,000

Available: Now

Banned items
Dubai Police has also issued a list of banned items at the ground on Sunday. These include:
  • Drones
  • Animals
  • Fireworks/ flares
  • Radios or power banks
  • Laser pointers
  • Glass
  • Selfie sticks/ umbrellas
  • Sharp objects
  • Political flags or banners
  • Bikes, skateboards or scooters
Updated: August 18, 2023, 3:30 AM`