Threads, while carrying the Instagram brand, will be a standalone app. AFP
Threads, while carrying the Instagram brand, will be a standalone app. AFP
Threads, while carrying the Instagram brand, will be a standalone app. AFP
Threads, while carrying the Instagram brand, will be a standalone app. AFP

Everything you need to know about Meta's Threads and how it will rival Twitter


Alvin R Cabral
  • English
  • Arabic

While we wait for Mark Zuckerberg and Elon Musk to slug it out physically, we can look forward to a new battlefront in their virtual worlds.

Instagram's rival to Twitter, Threads, will be made available this week, adding to the crowded arena of social media apps.

What differentiates Threads from Twitter is that it is decentralised, meaning no single individual or organisation owns or regulates it, similar to cryptocurrencies – exactly what Mr Musk, who acquired Twitter, envisions for the platform.

Launching apps that appear to be clones of others isn't new in the world of social media, as technology companies try to emulate – and possibly improve on – the success of their competitors.

The first sign of Threads emerged in March when it was reported that Meta would launch an Instagram-branded app to take on Twitter, which was confirmed to The National by a company representative. At the time, the project was known as “P92".

Instagram, Meta Platforms and Mr Zuckerberg, its chief executive, have not released any official statement on Threads, and even its listing on Apple's App Store gave away few details. Here's what we know about it.

What is Threads?

The App Store description says Threads is “Instagram’s text-based conversation app”, in which users can “say more”.

“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” it says.

“Whatever it is you’re interested in, you can follow and connect directly with your favourite creators and others who love the same things – or build a loyal following of your own to share your ideas, opinions and creativity with the world.”

Screenshots on the App Store show features such as finding followers, the ability to follow the same accounts being followed on Instagram and conversations that are similar to Instagram threads (hence, its name, we suppose).

Meta gave away few details on its App Store listing, but it's clear that users can reply to, repost and forward posts – very similar to Twitter. Additionally, you can also choose the audience who can reply to your posts.

One more advantage Threads will have is that its users will already have their Instagram circles to draw from, instead of starting over and building a new community. Despite this, Threads is a standalone app.

Threads screenshots from Apple's App Store
Threads screenshots from Apple's App Store

When and where is it available?

It will be available on Thursday and can currently be pre-ordered on the App Store.

Compatibility-wise, Threads will be available on iPhones and iPod Touches that run iOS 14 or later. It won't be available for iPads – no surprise here since Instagram also isn't on Apple's tablets.

It was first dropped on the US App Store, sparking initial speculation that it would be a limited release. However, it popped up in Europe shortly thereafter, and The National can confirm that it is also available as a pre-order download in the UAE.

It is unclear at what time on Thursday devices will commence downloading the app.

How about Android users?

Strangely, Threads did appear on Google Play on Sunday but has since disappeared and, as of writing, is still unavailable.

People are speculating that it was a mistake, with no further details available. There is no word on when Threads will be made available for the operating system that powers nearly 72 per cent of the world's mobile phones (as of March, according to Statista).

How will it handle my data?

According to its App Store profile, the data that “may be collected and linked to your identity” by Thread, includes financial and sensitive information. This is more than what Twitter uses.

This could be a concern for users, who are sensitive when it comes to companies accessing their data. Meta is no stranger to privacy controversies, including being involved in the Cambridge Analytica scandal and beng fined a record $1.3 billion in May for violating EU privacy laws.

Why is decentralisation a big deal?

Being a decentralised platform means it has an open-source algorithm that will allow the public to inspect and scrutinise its proprietary software, or even use it in other applications.

This transparency would help build user trust, and a Mastodon-style app from Meta could help propel open-source microblogging into the mainstream.

Such a move would allow California-based Meta to leverage its user base. As of January, Instagram alone had about two billion users while its sister platforms Facebook and WhatsApp had 2.96 billion and two billion, respectively, latest data from Statista shows.

In comparison, Twitter only has about 556 million users.

It remains unclear if and how Threads would be linked to Meta's other platforms.

Does it support Arabic?

No. Well, not yet. Threads will support 31 languages – Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Norwegian Bokmal, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Slovak, Spanish, Swedish, Tagalog, Thai, Traditional Chinese, Turkish, Ukrainian and Vietnamese.

This means that the app will be launched, at the very least, in countries where the languages above are native.

Meta would be expected to work towards supporting more languages. It took seven years before Instagram finally supported Arabic in 2017, but we can count on a faster implementation given advancements in development and, more importantly, the user base it has in this part of the world.

Instagram Reels, its short-video app that rivals TikTok, needed only seven months before it was launched in Arabic.

Surely there's another app named 'Threads'?

Just for fun: there is actually an app called Threads on both the App Store and Google Play. It's also a communications platform that is more than four years old.

But it's readily distinguished from Meta's upcoming offering. If you try to search for “Threads” on the App Store, one of the top suggestions is “Threads, an Instagram app”, while on Google Play, the incumbent Threads' description says it is “not affiliated with Threads by Meta” (in all caps, to drive home the point, we think).

For some reason, searching only for “Threads” on the App Store doesn't return Instagram's app in the results. An alternative way to pre-order the app is to search for it on the web on your mobile, then tap the result from the App Store, which will take you directly to the download/pre-order page.

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Director: Christian Carion

Starring: James McAvoy, Claire Foy, Tom Cullen, Gary Lewis

Rating: 2/5

The five pillars of Islam

1. Fasting 

2. Prayer 

3. Hajj 

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Alisson (Liverpool), Daniel Fuzato (Roma), Ederson (Man City); Alex Sandro (Juventus), Danilo (Juventus), Eder Militao (Real Madrid), Emerson (Real Betis), Felipe (Atletico Madrid), Marquinhos (PSG), Renan Lodi (Atletico Madrid), Thiago Silva (PSG); Arthur (Barcelona), Casemiro (Real Madrid), Douglas Luiz (Aston Villa), Fabinho (Liverpool), Lucas Paqueta (AC Milan), Philippe Coutinho (Bayern Munich); David Neres (Ajax), Gabriel Jesus (Man City), Richarlison (Everton), Roberto Firmino (Liverpool), Rodrygo (Real Madrid), Willian (Chelsea).

What can victims do?

Always use only regulated platforms

Stop all transactions and communication on suspicion

Save all evidence (screenshots, chat logs, transaction IDs)

Report to local authorities

Warn others to prevent further harm

Courtesy: Crystal Intelligence

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Torque: 450Nm at 6,100rpm
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1. Fasting

2. Prayer

3. Hajj

4. Shahada

5. Zakat 

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A total of 111,084 people applied for asylum in the UK in the year to June 2025, the highest number for any 12-month period since current records began in 2001.

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The Home Office provides the accommodation, meaning asylum seekers cannot choose where they live.

When there is not enough housing, the Home Office can move people to hotels or large sites like former military bases.

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The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

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Read part two: how climate change drove the race for an alternative 

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1. Fasting

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3. Hajj

4. Shahada

5. Zakat 

UAE currency: the story behind the money in your pockets
The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.

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Power: 248hp at 5,200rpm

Torque: 400Nm at 1,750-4,000rpm

Transmission: 8-speed auto

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Name: Brendalle Belaza

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Arrived in the UAE: 2007

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For sale

A number of other items said to come from the collection of Ezeldeen Taha Eldarir are currently or recently for sale.
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Libya's Gold

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The panel’s 2017 report followed a trail to West Africa where large sums of cash and gold were hidden by Abdullah Al Senussi, Qaddafi’s former intelligence chief, in 2011.

Cases filled with cash that was said to amount to $560m in 100 dollar notes, that was kept by a group of Libyans in Ouagadougou, Burkina Faso.

A second stash was said to have been held in Accra, Ghana, inside boxes at the local offices of an international human rights organisation based in France.

What are the influencer academy modules?
  1. Mastery of audio-visual content creation. 
  2. Cinematography, shots and movement.
  3. All aspects of post-production.
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Neil Thomson – THE BIO

Family: I am happily married to my wife Liz and we have two children together.

Favourite music: Rock music. I started at a young age due to my father’s influence. He played in an Indian rock band The Flintstones who were once asked by Apple Records to fly over to England to perform there.

Favourite book: I constantly find myself reading The Bible.

Favourite film: The Greatest Showman.

Favourite holiday destination: I love visiting Melbourne as I have family there and it’s a wonderful place. New York at Christmas is also magical.

Favourite food: I went to boarding school so I like any cuisine really.

Founders: Abdulmajeed Alsukhan, Turki Bin Zarah and Abdulmohsen Albabtain.

Based: Riyadh

Offices: UAE, Vietnam and Germany

Founded: September, 2020

Number of employees: 70

Sector: FinTech, online payment solutions

Funding to date: $116m in two funding rounds  

Investors: Checkout.com, Impact46, Vision Ventures, Wealth Well, Seedra, Khwarizmi, Hala Ventures, Nama Ventures and family offices

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Started: 2020
 
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
 
Based: Dubai, UAE
 
Sector: Entertainment 
 
Number of staff: 210 
 
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
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Infiniti QX80 specs

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Power: 450hp

Torque: 700Nm

Price: From Dh450,000, Autograph model from Dh510,000

Available: Now

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Men's 100m T34: 1. Walid Ktila (TUN) 15 sec; 2. Rheed McCracken (AUS) 15.40; 3. Mohammed Al Hammadi (UAE) 15.75. Men's 400m T34: 1. Walid Ktila (TUN) 50.56; 2. Mohammed Al Hammadi (UAE) 50.94; 3. Henry Manni (FIN) 52.24.

War and the virus
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1921

1888

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Match on BeIN Sports

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Stars: Vahid Mobasseri, Mariam Afshari, Ebrahim Azizi, Hadis Pakbaten, Majid Panahi, Mohamad Ali Elyasmehr

Rating: 4/5

Our legal consultants

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

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Updated: July 07, 2023, 5:43 AM`