Smaller developers on Apple's App Store have grown their revenue by 71 per cent since 2020, outpacing their larger counterparts, a new study has found.
More than 90 per cent of developers on the App Store were considered small in 2022, but almost 80 per cent were active on multiple storefronts, the independent study from Analysis Group showed.
Around 40 per cent of total app downloads from all small developers came from users outside of each developer’s home country, it said.
The figures show that these small developers, despite their size, are “proving resilient under challenging global economic conditions”, Boston-based Analysis Group said.
“Moreover, developers that monetise their apps by selling digital goods and services on multiple storefronts have earnings from users on more than 40 storefronts on average,” it said.
Overall, small developers in all major regions witnessed their revenue rise from 2020 to 2022, the study said. Those in Europe, for instance, posted an earnings increase of 64 per cent.
Country-wise, small developers in France enjoyed the highest jump in revenue, posting a 122 per cent rise, followed by the US (87 per cent) and South Korea (80 per cent), Analysis Group said.
The other top markets are China (59 per cent), the UK (58 per cent), Australia (43 per cent), Germany (37 per cent) and Japan (32 per cent).
“Like last year, the aggregate growth rate in earnings of small developers who were active in 2020 continues to exceed that of large developers,” Analysis Group said.
A developer is considered to be “small” if it had fewer than one million downloads and less than $1 million in earnings across all its apps in a given year, it said.
It also includes businesses that do not sell digital goods and services directly on the App Store, but excludes developers who never had more than 1,000 annual downloads.
The criteria is broader than those of the App Store Small Business Programme, launched in January 2021, which stipulates that developers who earned up to $1 million in the previous calendar year can qualify for a reduced commission rate of 15 per cent, compared to the standard 30 per cent.
While over half of all developers’ earnings in 2022 originated from games, the earnings of smaller developers came from apps across more diverse categories, it said.
Those categories included entertainment, social networks and health and fitness apps, with games accounting only for about a quarter of small developers’ earnings, it added.
“Developers of all sizes have built successful businesses while benefitting from the App Store’s global reach,” Apple said on its website. The App Store is available in 175 countries.
The global app market continues to grow, and app marketplaces have rolled out several initiatives to attract developers to help expand their digital offerings.
Apple began the app revolution when it launched App Store in 2008, and the number of third-party apps on the platform has grown significantly since then. From an initial 500, it has surged to more than 1.8 million, representing nearly 100 per cent of all apps, according to Apple.
While significantly below market leader Google Play in terms of the total number of apps — around 3.5 million, according to Statista — the App Store still leads in revenue as iPhone sales tend to be higher in countries with higher incomes.
Developers that monetise their apps by selling digital goods and services on multiple storefronts have earnings from users on more than 40 storefronts on average
Analysis Group
The iPhone maker does not specify how much the App Store makes in its financial reports, even though it is part of its strong services segment.
The California-based company last week reported that its services revenue grew 5.5 per cent to $20.9 billion in its fiscal second quarter, making it its biggest growth segment.
In January, Apple said it about $920 billion has been paid to developers selling digital goods and services since the App Store's launch in 2008.
The platform welcomes more than 650 million visitors each week, “powering a robust global economy”, the company said.
“We believe that a culture where everybody belongs can drive innovation, and that we must stand up for the change we want to see in the world,” Eddy Cue, Apple’s senior vice president of services, said at the time.
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COMPANY%20PROFILE
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TERMINAL HIGH ALTITUDE AREA DEFENCE (THAAD)
What is THAAD?
It is considered to be the US's most superior missile defence system.
Production:
It was created in 2008.
Speed:
THAAD missiles can travel at over Mach 8, so fast that it is hypersonic.
Abilities:
THAAD is designed to take out ballistic missiles as they are on their downward trajectory towards their target, otherwise known as the "terminal phase".
Purpose:
To protect high-value strategic sites, such as airfields or population centres.
Range:
THAAD can target projectiles inside and outside the Earth's atmosphere, at an altitude of 150 kilometres above the Earth's surface.
Creators:
Lockheed Martin was originally granted the contract to develop the system in 1992. Defence company Raytheon sub-contracts to develop other major parts of the system, such as ground-based radar.
UAE and THAAD:
In 2011, the UAE became the first country outside of the US to buy two THAAD missile defence systems. It then stationed them in 2016, becoming the first Gulf country to do so.
New Zealand 21 British & Irish Lions 24
New Zealand
Penalties: Barrett (7)
British & Irish Lions
Tries: Faletau, Murray
Penalties: Farrell (4)
Conversions: Farrell
The biog
Name: Greg Heinricks
From: Alberta, western Canada
Record fish: 56kg sailfish
Member of: International Game Fish Association
Company: Arabian Divers and Sportfishing Charters
How to apply for a drone permit
- Individuals must register on UAE Drone app or website using their UAE Pass
- Add all their personal details, including name, nationality, passport number, Emiratis ID, email and phone number
- Upload the training certificate from a centre accredited by the GCAA
- Submit their request
What are the regulations?
- Fly it within visual line of sight
- Never over populated areas
- Ensure maximum flying height of 400 feet (122 metres) above ground level is not crossed
- Users must avoid flying over restricted areas listed on the UAE Drone app
- Only fly the drone during the day, and never at night
- Should have a live feed of the drone flight
- Drones must weigh 5 kg or less
Specs
Engine: Electric motor generating 54.2kWh (Cooper SE and Aceman SE), 64.6kW (Countryman All4 SE)
Power: 218hp (Cooper and Aceman), 313hp (Countryman)
Torque: 330Nm (Cooper and Aceman), 494Nm (Countryman)
On sale: Now
Price: From Dh158,000 (Cooper), Dh168,000 (Aceman), Dh190,000 (Countryman)
Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
BIGGEST CYBER SECURITY INCIDENTS IN RECENT TIMES
SolarWinds supply chain attack: Came to light in December 2020 but had taken root for several months, compromising major tech companies, governments and its entities
Microsoft Exchange server exploitation: March 2021; attackers used a vulnerability to steal emails
Kaseya attack: July 2021; ransomware hit perpetrated REvil, resulting in severe downtime for more than 1,000 companies
Log4j breach: December 2021; attackers exploited the Java-written code to inflitrate businesses and governments
UAE currency: the story behind the money in your pockets
The biog
Name: Dhabia Khalifa AlQubaisi
Age: 23
How she spends spare time: Playing with cats at the clinic and feeding them
Inspiration: My father. He’s a hard working man who has been through a lot to provide us with everything we need
Favourite book: Attitude, emotions and the psychology of cats by Dr Nicholes Dodman
Favourit film: 101 Dalmatians - it remind me of my childhood and began my love of dogs
Word of advice: By being patient, good things will come and by staying positive you’ll have the will to continue to love what you're doing
The%20specs%3A%202024%20Mercedes%20E200
%3Cp%3E%3Cstrong%3EEngine%3A%20%3C%2Fstrong%3E2.0-litre%20four-cyl%20turbo%20%2B%20mild%20hybrid%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E204hp%20at%205%2C800rpm%20%2B23hp%20hybrid%20boost%0D%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E320Nm%20at%201%2C800rpm%20%2B205Nm%20hybrid%20boost%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3E9-speed%20auto%0D%3Cbr%3E%3Cstrong%3EFuel%20consumption%3A%20%3C%2Fstrong%3E7.3L%2F100km%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3ENovember%2FDecember%0D%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3EFrom%20Dh205%2C000%20(estimate)%3C%2Fp%3E%0A
Paris Can Wait
Dir: Eleanor Coppola
Starring: Alec Baldwin, Diane Lane, Arnaud Viard
Two stars
KILLING OF QASSEM SULEIMANI
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%3Cp%3E1.%20Send%20EU%20border%20guards%20to%20Balkans%3C%2Fp%3E%0A%3Cp%3E2.%20%E2%82%AC40%20million%20for%20training%20and%20surveillance%3C%2Fp%3E%0A%3Cp%3E3.%20Review%20EU%20border%20protection%3C%2Fp%3E%0A%3Cp%3E4.%20Reward%20countries%20that%20fund%20Balkans%C2%A0%3C%2Fp%3E%0A%3Cp%3E5.%20Help%20Balkans%20improve%20asylum%20system%3C%2Fp%3E%0A%3Cp%3E6.%20Improve%20migrant%20reception%20facilities%C2%A0%3C%2Fp%3E%0A%3Cp%3E7.%20Close%20gaps%20in%20EU%20registration%20system%3C%2Fp%3E%0A%3Cp%3E8.%20Run%20pilots%20of%20faster%20asylum%20system%3C%2Fp%3E%0A%3Cp%3E9.%20Improve%20relocation%20of%20migrants%20within%20EU%3C%2Fp%3E%0A%3Cp%3E10.%20Bolster%20migration%20unit%20in%20Greece%3C%2Fp%3E%0A%3Cp%3E11.%20Tackle%20smuggling%20at%20Serbia%2FHungary%20border%3C%2Fp%3E%0A%3Cp%3E12.%20Implement%20%E2%82%AC30%20million%20anti-smuggling%20plan%3C%2Fp%3E%0A%3Cp%3E13.%20Sanctions%20on%20transport%20linked%20to%20smuggling%3C%2Fp%3E%0A%3Cp%3E14.%20Expand%20pilot%20deportation%20scheme%20in%20Bosnia%C2%A0%3C%2Fp%3E%0A%3Cp%3E15.%20Training%20for%20Balkans%20to%20deport%20migrants%3C%2Fp%3E%0A%3Cp%3E16.%20Joint%20task%20forces%20with%20Balkans%20and%20countries%20of%20origin%3C%2Fp%3E%0A%3Cp%3E17.%20Close%20loopholes%20in%20Balkan%20visa%20policy%C2%A0%3C%2Fp%3E%0A%3Cp%3E18.%20Monitor%20migration%20laws%20passed%20in%20Balkans%C2%A0%3C%2Fp%3E%0A%3Cp%3E19.%20Use%20visa-free%20travel%20as%20leverage%20over%20Balkans%C2%A0%3C%2Fp%3E%0A%3Cp%3E20.%20Joint%20EU%20messages%20to%20Balkans%20and%20countries%20of%20origin%3C%2Fp%3E%0A
Padmaavat
Director: Sanjay Leela Bhansali
Starring: Ranveer Singh, Deepika Padukone, Shahid Kapoor, Jim Sarbh
3.5/5
MATCH INFO
Inter Milan 2 (Vecino 65', Barella 83')
Verona 1 (Verre 19' pen)
LAST 16
SEEDS
Liverpool, Manchester City, Barcelona, Paris St-Germain, Bayern Munich, RB Leipzig, Valencia, Juventus
PLUS
Real Madrid, Tottenham, Atalanta, Atletico Madrid, Napoli, Borussia Dortmund, Lyon, Chelsea
