Twitter chief executive Elon Musk has fired a top engineer at the company for giving an explanation for his declining reach on the social networking platform.
A report on the website Platformer said Mr Musk gathered a group of engineers and advisers into a room at Twitter’s headquarters on Tuesday seeking answers to his falling engagement numbers.
“This is ridiculous,” Mr Musk reportedly told the employees.
“I have more than 100 million followers, and I’m only getting tens of thousands of impressions.”
One of the company’s two remaining principal engineers offered a possible explanation for Mr Musk’s declining reach and showed him internal data regarding engagement with his account, along with a Google trends chart.
Last April, Mr Musk was at “peak” popularity in search rankings, indicated by a score of “100.” Today, he’s at a score of nine, the engineer said.
Musk did not take the news well.
“You’re fired, you’re fired,” Mr Musk told the engineer, according to the report. The website, however, did not disclose the name of the engineer in light of the harassment Mr Musk has directed at former Twitter employees.
Last week, the Twitter chief executive set his Twitter account to private for a day to test whether that might boost the size of his audience.
Mr Musk also axed thousands of positions at the social media platform soon after his $44 billion acquisition last year.
His team ordered nearly two dozen employees who spoke out publicly and privately against him to be fired, The New York Times reported in November.
They were told that their contracts had been terminated for “violating company policy”, the Times said.
He also sacked Parag Agrawal, former chief executive of Twitter along with other top executives as soon as he took control of the social networking platform in October.
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THE BIO
Family: I have three siblings, one older brother (age 25) and two younger sisters, 20 and 13
Favourite book: Asking for my favourite book has to be one of the hardest questions. However a current favourite would be Sidewalk by Mitchell Duneier
Favourite place to travel to: Any walkable city. I also love nature and wildlife
What do you love eating or cooking: I’m constantly in the kitchen. Ever since I changed the way I eat I enjoy choosing and creating what goes into my body. However, nothing can top home cooked food from my parents.
Favorite place to go in the UAE: A quiet beach.
UAE currency: the story behind the money in your pockets
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Company%20Profile
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Leaderboard
63 - Mike Lorenzo-Vera (FRA)
64 - Rory McIlroy (NIR)
66 - Jon Rahm (ESP)
67 - Tom Lewis (ENG), Tommy Fleetwood (ENG)
68 - Rafael Cabrera-Bello (ESP), Marcus Kinhult (SWE)
69 - Justin Rose (ENG), Thomas Detry (BEL), Francesco Molinari (ITA), Danny Willett (ENG), Li Haotong (CHN), Matthias Schwab (AUT)
Seemar’s top six for the Dubai World Cup Carnival:
1. Reynaldothewizard
2. North America
3. Raven’s Corner
4. Hawkesbury
5. New Maharajah
6. Secret Ambition
Dust and sand storms compared
Sand storm
- Particle size: Larger, heavier sand grains
- Visibility: Often dramatic with thick "walls" of sand
- Duration: Short-lived, typically localised
- Travel distance: Limited
- Source: Open desert areas with strong winds
Dust storm
- Particle size: Much finer, lightweight particles
- Visibility: Hazy skies but less intense
- Duration: Can linger for days
- Travel distance: Long-range, up to thousands of kilometres
- Source: Can be carried from distant regions
The specs
Engine: Four electric motors, one at each wheel
Power: 579hp
Torque: 859Nm
Transmission: Single-speed automatic
Price: From Dh825,900
On sale: Now
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The biog
Hometown: Cairo
Age: 37
Favourite TV series: The Handmaid’s Tale, Black Mirror
Favourite anime series: Death Note, One Piece and Hellsing
Favourite book: Designing Brand Identity, Fifth Edition
