Microsoft is fusing ChatGPT-like technology into its search engine Bing. AP
Microsoft is fusing ChatGPT-like technology into its search engine Bing. AP
Microsoft is fusing ChatGPT-like technology into its search engine Bing. AP
Microsoft is fusing ChatGPT-like technology into its search engine Bing. AP

How Microsoft's new AI-powered Bing search engine will take on Google


Ian Oxborrow
  • English
  • Arabic

Microsoft has unveiled its new artificial intelligence-powered search engine as it looks to take on Google in its core business.

The Bing search engine and Edge web browser will deliver more complete answers to queries, a new chat-style search experience and the ability to generate content, Microsoft said on Wednesday.

Bing runs on a next-generation large language model built by OpenAI that Microsoft described as more powerful than ChatGPT.

Microsoft last month announced the third phase of its long-term partnership with the maker of the viral AI service through a new multiyear, multibillion-dollar investment.

“AI will fundamentally change every software category, starting with the largest category of all — search,” said Satya Nadella, chairman and chief executive of Microsoft.

The announcement comes shortly after Google launched a new artificial intelligence service called “Bard” on Monday.

Bard is powered by Language Model for Dialogue Applications (LaMDA) technology that was unveiled by the company nearly two years ago.

AI-led LaMDA comes with next-generation language and conversational ability, the company said.

Microsoft's new upgrade of Bing, which is live in limited preview on desktop computers and will be available for mobile devices in coming weeks, takes key learnings and advancements from ChatGPT and GPT-3.5 — and is “even faster, more accurate and more capable”, according to the company.

“Bing reviews results from across the web to find and summarise the answer you’re looking for,” Microsoft said in a blog post.

“For example, you can get detailed instructions for how to substitute eggs for another ingredient in a cake you are baking right in that moment, without scrolling through multiple results.

“For more complex searches — such as for planning a detailed trip itinerary or researching what TV to buy — the new Bing offers new, interactive chat.

“The chat experience empowers you to refine your search until you get the complete answer you are looking for by asking for more details, clarity and ideas — with links available so you can immediately act on your decisions.”

And as is the case with ChatGPT, Bing can now generate content such as emails or a quiz, while the Edge browser can also compose content, such as a LinkedIn post (Microsoft owns LinkedIn).

The Redmond, Washington company gave an example as being able to ask for a summary of a lengthy financial report to get the key takeaways — and then use the chat function to ask for a comparison to a competing company’s financials and automatically put it in a table.

Microsoft's stock closed 4.2 per cent higher on Tuesday, while Google owner Alphabet gained 4.6 per cent.

Microsoft expects every percentage point of market share it gains to bring in another $2 billion in search advertising revenue.

ChatGPT has been creating a stir across the internet since it was launched in November, with its writing ability and responses to requests.

However, it has also been surrounded by controversy because of its potential to present inaccurate information as fact, apart from concerns that students could use it to submit work that is not theirs.

However, OpenAI has introduced a new tool that can detect whether a piece of writing has been created by artificial intelligence or a human being, although the company said it is not totally successful in identifying AI-generated text.

UAE currency: the story behind the money in your pockets
Profile box

Company name: baraka
Started: July 2020
Founders: Feras Jalbout and Kunal Taneja
Based: Dubai and Bahrain
Sector: FinTech
Initial investment: $150,000
Current staff: 12
Stage: Pre-seed capital raising of $1 million
Investors: Class 5 Global, FJ Labs, IMO Ventures, The Community Fund, VentureSouq, Fox Ventures, Dr Abdulla Elyas (private investment)

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About Karol Nawrocki

• Supports military aid for Ukraine, unlike other eurosceptic leaders, but he will oppose its membership in western alliances.

• A nationalist, his campaign slogan was Poland First. "Let's help others, but let's take care of our own citizens first," he said on social media in April.

• Cultivates tough-guy image, posting videos of himself at shooting ranges and in boxing rings.

• Met Donald Trump at the White House and received his backing.

What went into the film

25 visual effects (VFX) studios

2,150 VFX shots in a film with 2,500 shots

1,000 VFX artists

3,000 technicians

10 Concept artists, 25 3D designers

New sound technology, named 4D SRL

 

While you're here
Specs

Engine: 51.5kW electric motor

Range: 400km

Power: 134bhp

Torque: 175Nm

Price: From Dh98,800

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Six large-scale objects on show
  • Concrete wall and windows from the now demolished Robin Hood Gardens housing estate in Poplar
  • The 17th Century Agra Colonnade, from the bathhouse of the fort of Agra in India
  • A stagecloth for The Ballet Russes that is 10m high – the largest Picasso in the world
  • Frank Lloyd Wright’s 1930s Kaufmann Office
  • A full-scale Frankfurt Kitchen designed by Margarete Schütte-Lihotzky, which transformed kitchen design in the 20th century
  • Torrijos Palace dome
The specs

AT4 Ultimate, as tested

Engine: 6.2-litre V8

Power: 420hp

Torque: 623Nm

Transmission: 10-speed automatic

Price: From Dh330,800 (Elevation: Dh236,400; AT4: Dh286,800; Denali: Dh345,800)

On sale: Now

UAE currency: the story behind the money in your pockets
MOUNTAINHEAD REVIEW

Starring: Ramy Youssef, Steve Carell, Jason Schwartzman

Director: Jesse Armstrong

Rating: 3.5/5

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills

1,000 Books to Read Before You Die: A Life-Changing List
James Mustich, Workman

Cry Macho

Director: Clint Eastwood

Stars: Clint Eastwood, Dwight Yoakam

Rating:**

How to avoid crypto fraud
  • Use unique usernames and passwords while enabling multi-factor authentication.
  • Use an offline private key, a physical device that requires manual activation, whenever you access your wallet.
  • Avoid suspicious social media ads promoting fraudulent schemes.
  • Only invest in crypto projects that you fully understand.
  • Critically assess whether a project’s promises or returns seem too good to be true.
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Neymar's bio

Total club appearances 411

Total goals scored 241

Appearances for Barca 186

Goals scored for Barca 105

The specs

Engine: 3.9-litre twin-turbo V8
Power: 620hp from 5,750-7,500rpm
Torque: 760Nm from 3,000-5,750rpm
Transmission: Eight-speed dual-clutch auto
On sale: Now
Price: From Dh1.05 million ($286,000)

Specs

Engine: Duel electric motors
Power: 659hp
Torque: 1075Nm
On sale: Available for pre-order now
Price: On request

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THE SPECS

Jaguar F-Pace SVR

Engine: 5-litre supercharged V8​​​​​​​

Transmission: 8-speed automatic

Power: 542bhp​​​​​​​

Torque: 680Nm​​​​​​​

Price: Dh465,071

Updated: February 08, 2023, 7:55 AM`