E-commerce in the Mena region is fast catching up with global powerhouses such as China, the report said. Photo: istockphoto.com
E-commerce in the Mena region is fast catching up with global powerhouses such as China, the report said. Photo: istockphoto.com
E-commerce in the Mena region is fast catching up with global powerhouses such as China, the report said. Photo: istockphoto.com
E-commerce in the Mena region is fast catching up with global powerhouses such as China, the report said. Photo: istockphoto.com

UAE e-commerce market to reach $8bn by 2025


Alkesh Sharma
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The UAE's e-commerce market is forecast to increase 60 per cent to more than $8 billion by 2025 from 2021, as consumers across the region continue to shift towards online retail, according to a new report.

More consumers in the Emirates made online purchases last year compared to 2020, the report by EZDubai, an e-commerce zone in Dubai South, and Euromonitor International found.

About 75 per cent of those surveyed said they shopped online in 2021.​

“The growth of e-commerce that is witnessed in the UAE and the Mena [Middle East and North Africa] region encourages us to work harder and closer with our e-commerce players in order to boost the sector,” said Mohsen Ahmad, chief executive of the logistics district at Dubai South.

Government support is a key factor in supporting the advancement of the sector, he added.

Mohsen Ahmad, chief executive of logistics district at Dubai South. Photo: EZDubai
Mohsen Ahmad, chief executive of logistics district at Dubai South. Photo: EZDubai

The Covid-19 pandemic, which led to lockdowns around the world, hastened the move to digital services as consumers switched to cashless payments and online shopping. Globally, digital payments are expected to grow to $8.26 trillion by 2024, from $4.4tn in 2020, Statista said.

E-commerce in the Mena region is fast catching up with global powerhouses such as China, with many online retailers scaling up their services to avoid Covid-induced disruptions, the EZDubai report said.

The total e-commerce market size in the region is expected to reach $49bn in 2025, surging from $31.7bn last year.

The expansion of e-commerce in the region is being driven by strong internet penetration rates, high possession of digital devices, rising incomes, improving logistic advancements and the presence of global players in the market, the report said.

The fastest-growing sectors in the e-commerce industry over the next three years will be homewares and home furnishings, food and beverage and media products.

Foreign e-commerce — UAE consumers purchasing outside of the country — is also rising and is expected to reach 32 per cent of total e-commerce sales in 2025, from 23 per cent in 2019 to 26 per cent last year.

The report surveyed an undisclosed number of respondents in 13 countries, including the UAE, Algeria, Egypt, Iran, Israel, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia and Tunisia.

EZDubai, which was launched in January 2019, aims to attract online retailers and promote the emirate’s position as a hub for regional e-commerce.

Terror attacks in Paris, November 13, 2015

- At 9.16pm, three suicide attackers killed one person outside the Atade de France during a foootball match between France and Germany- At 9.25pm, three attackers opened fire on restaurants and cafes over 20 minutes, killing 39 people- Shortly after 9.40pm, three other attackers launched a three-hour raid on the Bataclan, in which 1,500 people had gathered to watch a rock concert. In total, 90 people were killed- Salah Abdeslam, the only survivor of the terrorists, did not directly participate in the attacks, thought to be due to a technical glitch in his suicide vest- He fled to Belgium and was involved in attacks on Brussels in March 2016. He is serving a life sentence in France

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About Seez

Company name/date started: Seez, set up in September 2015 and the app was released in August 2017  

Founder/CEO name(s): Tarek Kabrit, co-founder and chief executive, and Andrew Kabrit, co-founder and chief operating officer

Based in: Dubai, with operations also in Kuwait, Saudi Arabia and Lebanon 

Sector:  Search engine for car buying, selling and leasing

Size: (employees/revenue): 11; undisclosed

Stage of funding: $1.8 million in seed funding; followed by another $1.5m bridge round - in the process of closing Series A 

Investors: Wamda Capital, B&Y and Phoenician Funds 

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Director: Hasan Hadi

Starring: Baneen Ahmad Nayyef, Waheed Thabet Khreibat, Sajad Mohamad Qasem 

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Key developments

All times UTC 4

Timeline

2012-2015

The company offers payments/bribes to win key contracts in the Middle East

May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

Name: Brendalle Belaza

From: Crossing Rubber, Philippines

Arrived in the UAE: 2007

Favourite place in Abu Dhabi: NYUAD campus

Favourite photography style: Street photography

Favourite book: Harry Potter

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UPI facts

More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions

Updated: March 15, 2022, 7:37 AM