Waleed Al Ibrahim, chairman of MBC, and Neom’s chief executive Nadhmi Al Nasr sign the agreement. Photo: Neom
Waleed Al Ibrahim, chairman of MBC, and Neom’s chief executive Nadhmi Al Nasr sign the agreement. Photo: Neom
Waleed Al Ibrahim, chairman of MBC, and Neom’s chief executive Nadhmi Al Nasr sign the agreement. Photo: Neom
Waleed Al Ibrahim, chairman of MBC, and Neom’s chief executive Nadhmi Al Nasr sign the agreement. Photo: Neom

Neom and MBC team up to establish AAA games development studio in Saudi Arabia


Alkesh Sharma
  • English
  • Arabic

The MBC Group, the biggest broadcaster in the Middle East and North Africa, has formed a joint venture with Neom, the $500 billion high-tech mega-city being built in Saudi Arabia, to set up the first AAA games development studio in the region.

Currently being incubated with developers from all over the world, the studio will relocate to Neom’s media hub next year and aims to produce high-production-value games for local, regional and international gamers.

Our partnership with Neom unlocks new opportunities in the region’s media industry, which will enable Saudi Arabia to emerge as a leading global media hub
Waleed Al Ibrahim,
chairman of MBC

AAA is a classification within the gaming industry that label games produced and distributed by midsized or big publishers that usually have higher budgets.

“We know there is a growing convergence between gaming and the media sector more broadly, so by building one, we are helping the other grow,” Neom’s chief executive Nadhmi Al Nasr said.

Establishing a gaming studio will create “future-proof career paths and job opportunities in an environment that fosters creativity, entrepreneurship and talent development, in line with Saudi Vision 2030”.

Further to the core studio disciplines of game design, programming, art and audio production, the facility is expected to create significant job opportunities across many directly linked industries, the entities said in a joint statement on Thursday.

Gaming consumption in Saudi Arabia is projected to reach $6.8 billion by 2030. AP
Gaming consumption in Saudi Arabia is projected to reach $6.8 billion by 2030. AP

The gaming studio will create opportunities for Saudi Arabia and regional gamers and developers seeking to build a career in the industry.

“We are now developing promising opportunities locally, regionally and globally by nurturing the Saudi game-development market,” Mr Al Nasr said.

The gaming market across Saudi Arabia, the UAE and Egypt will be worth $3.14 billion by 2025, California-based market research and consulting firm Niko Partners reported.

Gaming consumption in Saudi Arabia, the Arab world's largest economy, is projected to reach $6.8bn by 2030 and is expected to grow at a compound annual rate of 22 per cent through 2030 from $959 million in 2020, another report by Boston Consulting Group said.

Along with eSports, the sector — which has about three billion active participants globally — is poised to generate substantial revenue, high-quality jobs and various reputational benefits in the kingdom.

The latest joint venture comes as the kingdom’s sovereign wealth fund, Public Investment Fund, launched a new gaming company — Savvy Gaming Group — to strengthen its position in the fast-growing gaming and eSports industry.

“Our partnership with Neom unlocks new opportunities in the region’s media industry, which will enable Saudi Arabia to emerge as a leading global media hub,” said Waleed Al Ibrahim, chairman of MBC.

We know there is a growing convergence between gaming and the media sector
Nadhmi Al Nasr,
Neom chief executive

“MBC will put all of its expertise behind this project to become an economic and technical incubator for a new generation of media talent, in keeping with the kingdom’s efforts to support all aspects of the industry,” said Mr Al Ibrahim.

The entities are also working on a series of television shows and films that will be announced soon. This follows their collaboration on the production of the major Hollywood film Desert Warrior in 2021.

Gaming was one of the rare industries that registered massive growth amid the Covid-19 pandemic, when millions of homebound users went online for entertainment, shopping and work.

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COMPANY%20PROFILE
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Bundesliga fixtures

Saturday, May 16 (kick-offs UAE time)

Borussia Dortmund v Schalke (4.30pm) 

RB Leipzig v Freiburg (4.30pm) 

Hoffenheim v Hertha Berlin (4.30pm) 

Fortuna Dusseldorf v Paderborn  (4.30pm) 

Augsburg v Wolfsburg (4.30pm) 

Eintracht Frankfurt v Borussia Monchengladbach (7.30pm)

Sunday, May 17

Cologne v Mainz (4.30pm),

Union Berlin v Bayern Munich (7pm)

Monday, May 18

Werder Bremen v Bayer Leverkusen (9.30pm)

The%20Genius%20of%20Their%20Age
%3Cp%3EAuthor%3A%20S%20Frederick%20Starr%3Cbr%3EPublisher%3A%20Oxford%20University%20Press%3Cbr%3EPages%3A%20290%3Cbr%3EAvailable%3A%20January%2024%3C%2Fp%3E%0A
What it means to be a conservationist

Who is Enric Sala?

Enric Sala is an expert on marine conservation and is currently the National Geographic Society's Explorer-in-Residence. His love of the sea started with his childhood in Spain, inspired by the example of the legendary diver Jacques Cousteau. He has been a university professor of Oceanography in the US, as well as working at the Spanish National Council for Scientific Research and is a member of the World Economic Forum’s Global Future Council on Biodiversity and the Bio-Economy. He has dedicated his life to protecting life in the oceans. Enric describes himself as a flexitarian who only eats meat occasionally.

What is biodiversity?

According to the United Nations Environment Programme, all life on earth – including in its forests and oceans – forms a “rich tapestry of interconnecting and interdependent forces”. Biodiversity on earth today is the product of four billion years of evolution and consists of many millions of distinct biological species. The term ‘biodiversity’ is relatively new, popularised since the 1980s and coinciding with an understanding of the growing threats to the natural world including habitat loss, pollution and climate change. The loss of biodiversity itself is dangerous because it contributes to clean, consistent water flows, food security, protection from floods and storms and a stable climate. The natural world can be an ally in combating global climate change but to do so it must be protected. Nations are working to achieve this, including setting targets to be reached by 2020 for the protection of the natural state of 17 per cent of the land and 10 per cent of the oceans. However, these are well short of what is needed, according to experts, with half the land needed to be in a natural state to help avert disaster.

UAE currency: the story behind the money in your pockets
Company profile

Name: Back to Games and Boardgame Space

Started: Back to Games (2015); Boardgame Space (Mark Azzam became co-founder in 2017)

Founder: Back to Games (Mr Azzam); Boardgame Space (Mr Azzam and Feras Al Bastaki)

Based: Dubai and Abu Dhabi 

Industry: Back to Games (retail); Boardgame Space (wholesale and distribution) 

Funding: Back to Games: self-funded by Mr Azzam with Dh1.3 million; Mr Azzam invested Dh250,000 in Boardgame Space  

Growth: Back to Games: from 300 products in 2015 to 7,000 in 2019; Boardgame Space: from 34 games in 2017 to 3,500 in 2019

How green is the expo nursery?

Some 400,000 shrubs and 13,000 trees in the on-site nursery

An additional 450,000 shrubs and 4,000 trees to be delivered in the months leading up to the expo

Ghaf, date palm, acacia arabica, acacia tortilis, vitex or sage, techoma and the salvadora are just some heat tolerant native plants in the nursery

Approximately 340 species of shrubs and trees selected for diverse landscape

The nursery team works exclusively with organic fertilisers and pesticides

All shrubs and trees supplied by Dubai Municipality

Most sourced from farms, nurseries across the country

Plants and trees are re-potted when they arrive at nursery to give them room to grow

Some mature trees are in open areas or planted within the expo site

Green waste is recycled as compost

Treated sewage effluent supplied by Dubai Municipality is used to meet the majority of the nursery’s irrigation needs

Construction workforce peaked at 40,000 workers

About 65,000 people have signed up to volunteer

Main themes of expo is  ‘Connecting Minds, Creating the Future’ and three subthemes of opportunity, mobility and sustainability.

Expo 2020 Dubai to open in October 2020 and run for six months

The specs: 2018 Audi R8 V10 RWS

Price: base / as tested: From Dh632,225

Engine: 5.2-litre V10

Gearbox: Seven-speed automatic

Power: 540hp @ 8,250rpm

Torque: 540Nm @ 6,500rpm

Fuel economy, combined: 12.4L / 100km

UAE currency: the story behind the money in your pockets
Labour dispute

The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.


- Abdullah Ishnaneh, Partner, BSA Law 

Gender equality in the workplace still 200 years away

It will take centuries to achieve gender parity in workplaces around the globe, according to a December report from the World Economic Forum.

The WEF study said there had been some improvements in wage equality in 2018 compared to 2017, when the global gender gap widened for the first time in a decade.

But it warned that these were offset by declining representation of women in politics, coupled with greater inequality in their access to health and education.

At current rates, the global gender gap across a range of areas will not close for another 108 years, while it is expected to take 202 years to close the workplace gap, WEF found.

The Geneva-based organisation's annual report tracked disparities between the sexes in 149 countries across four areas: education, health, economic opportunity and political empowerment.

After years of advances in education, health and political representation, women registered setbacks in all three areas this year, WEF said.

Only in the area of economic opportunity did the gender gap narrow somewhat, although there is not much to celebrate, with the global wage gap narrowing to nearly 51 per cent.

And the number of women in leadership roles has risen to 34 per cent globally, WEF said.

At the same time, the report showed there are now proportionately fewer women than men participating in the workforce, suggesting that automation is having a disproportionate impact on jobs traditionally performed by women.

And women are significantly under-represented in growing areas of employment that require science, technology, engineering and mathematics skills, WEF said.

* Agence France Presse

Benefits of first-time home buyers' scheme
  • Priority access to new homes from participating developers
  • Discounts on sales price of off-plan units
  • Flexible payment plans from developers
  • Mortgages with better interest rates, faster approval times and reduced fees
  • DLD registration fee can be paid through banks or credit cards at zero interest rates

Company profile

Name: GiftBag.ae

Based: Dubai

Founded: 2011

Number of employees: 4

Sector: E-commerce

Funding: Self-funded to date

Updated: February 11, 2022, 9:06 AM`