Apple's new phone is expected to be the first update to the iPhone SE model in two years. Getty
Apple's new phone is expected to be the first update to the iPhone SE model in two years. Getty
Apple's new phone is expected to be the first update to the iPhone SE model in two years. Getty
Apple's new phone is expected to be the first update to the iPhone SE model in two years. Getty

Business

Technology

Apple likely to launch low-cost iPhone and iPad in March

Announcements, along with the usual product line-up later in 2022, suggest the iPhone maker will introduce its biggest crop of new devices ever in a single year

Bloomberg

February 06, 2022

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Apple is aiming for a date on or near March 8 to unveil a new low-cost iPhone and an updated iPad, sources say, establishing the mood for a potentially record-setting year of product launches.

The announcement will mark Apple’s first major event since a new MacBook Pro debuted in October. Like the company’s other recent launches, it’s expected to be an online presentation rather than in-person, said the people, who asked not to be identified because the deliberations are private.

Apple is coming off a holiday quarter that far exceeded Wall Street predictions, helping quell fears that supply chain problems would hurt sales. Now the company is setting its sights higher for 2022. The March announcements – along with the usual flood of product news expected later in 2022 – suggest Apple will introduce its biggest crop of new devices ever in a single year.

Given that the planned timing is still more than a month away, the company’s plans may change in the face of production delays or other changes, sources said. An Apple spokeswoman declined to comment on the company’s plans.

The new phone will be the first update to the iPhone SE model in two years, adding 5G network capabilities, an improved camera and a faster processor. But the design itself is expected to be similar to the current version, which debuted in April 2020.

The new iPad, meanwhile, will be an update to the Air model that features a faster processor and 5G. The company is also planning a new Mac with Apple-designed chips, which could also come as early as March.

In addition to announcing new devices, the company is planning to release iOS 15.4 in the first half of March, sources said. The software update will add Face ID support for people wearing masks to iPhones and iPads, making it easier for users to unlock their devices. It also has new emojis and Universal Control, which lets customers use a single keyboard and trackpad across multiple iPads and Macs.

Following the March event, the company will likely hold its annual Worldwide Developers Conference in June to announce software updates for the iPhone, iPad, Mac and Apple Watch. It’s then expected to hold multiple keynote events in the fall to launch the iPhone 14 and new Macs.

The 2022 line-up is likely to include new iMac and Mac Pro desktops, a redesigned MacBook Air, an updated low-end MacBook Pro, three Apple Watches, four iPhone 14 models and new AirPods. The company is also planning new services, such as a feature that lets the iPhone accept payments with the tap of a credit card.

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Apple iPhone through the years

The iPhone through the ages: Former Apple CEO Steve Jobs introduces the iPhone to the world in San Francisco, California, on January 9, 2007. It had a 3.5-inch screen and 2MP camera. Reuters
The iPhone through the ages: Former Apple CEO Steve Jobs introduces the iPhone to the world in San Francisco, California, on January 9, 2007. It had a 3.5-inch screen and 2MP camera. Reuters
The iPhone 3G was launched in 2008 with a faster 3G connection. It also added location services. Reuters
The iPhone 3G was launched in 2008 with a faster 3G connection. It also added location services. Reuters
The iPhone 3GS was released on June 19, 2009. It was twice as fast as its previous version. AFP
The iPhone 3GS was released on June 19, 2009. It was twice as fast as its previous version. AFP
The iPhone 4 was released on June 24, 2010. It featured FaceTime for the first occasion as well as a retina screen. Reuters
The iPhone 4 was released on June 24, 2010. It featured FaceTime for the first occasion as well as a retina screen. Reuters
A later release, this time on October 14, 2011, the iPhone 4S had a new dual-core processor. Reuters
A later release, this time on October 14, 2011, the iPhone 4S had a new dual-core processor. Reuters
Apple CEO Tim Cook takes to the stage following the reveal of the iPhone 5 in San Francisco, California, on September 12, 2012. This was the first 4-inch screen and the phone was faster and slimmer. Reuters
Apple CEO Tim Cook takes to the stage following the reveal of the iPhone 5 in San Francisco, California, on September 12, 2012. This was the first 4-inch screen and the phone was faster and slimmer. Reuters
The iPhone 5C arrived on September 20, 2013 and was less expensive and very similar to the iPhone 5 except it came with colourful casing. Getty Images
The iPhone 5C arrived on September 20, 2013 and was less expensive and very similar to the iPhone 5 except it came with colourful casing. Getty Images
The iPhone 5s came at the same time as the 5C and introduced touch ID and a motion data processor as health and fitness apps started to come to the fore. Getty Images
The iPhone 5s came at the same time as the 5C and introduced touch ID and a motion data processor as health and fitness apps started to come to the fore. Getty Images
The iPhone 6 marked another double launch when unveiled on September 9, 2014. The 6 had a 4.7-inch screen, faster processor and improved camera. AFP
The iPhone 6 marked another double launch when unveiled on September 9, 2014. The 6 had a 4.7-inch screen, faster processor and improved camera. AFP
The iPhone 6 Plus had a 5.5-inch screen and was $100 more expensive. Reuters
The iPhone 6 Plus had a 5.5-inch screen and was $100 more expensive. Reuters
The iPhone 6s came on September 25, 2015 with 3D touch and a camera that could shoot 4K video. EPA
The iPhone 6s came on September 25, 2015 with 3D touch and a camera that could shoot 4K video. EPA
The iPhone 6s Plus is displayed at Tokyo's flagship store on September 25, 2015. Both new phones came in a new colour - rose gold. AFP
The iPhone 6s Plus is displayed at Tokyo's flagship store on September 25, 2015. Both new phones came in a new colour - rose gold. AFP
Unveiled on March 21, 2016, the iPhone SE had the same design as the iPhone 5 and saw a return to the 4-inch screen which was preferred by some users. It was more affordable and hence lacked features such as Touch ID. AFP
Unveiled on March 21, 2016, the iPhone SE had the same design as the iPhone 5 and saw a return to the 4-inch screen which was preferred by some users. It was more affordable and hence lacked features such as Touch ID. AFP
The iPhone 7 announced on September 7, 2016, said somewhat controversially goodbye to the audio jack. Reuters
The iPhone 7 announced on September 7, 2016, said somewhat controversially goodbye to the audio jack. Reuters
The iPhone 7 Plus had a dual camera added. AFP
The iPhone 7 Plus had a dual camera added. AFP
The iPhone 8 was released on September 22, 2017 and had a new glass and aluminium design, retina HD screen. Reuters
The iPhone 8 was released on September 22, 2017 and had a new glass and aluminium design, retina HD screen. Reuters
A customer gets his hands on an iPhone 8 Plus on launch day in Tokyo on September 22, 2017. The launches also saw speakers that were 25% louder and the most powerful and smartest chip in a smartphone (according to Apple). AFP
A customer gets his hands on an iPhone 8 Plus on launch day in Tokyo on September 22, 2017. The launches also saw speakers that were 25% louder and the most powerful and smartest chip in a smartphone (according to Apple). AFP
The iPhone X marked a decade of iPhones on September 12, 2017. It's main changes were an edge-to-edge super retina screen. Touch ID was removed with Face ID introduced. Reuters
The iPhone X marked a decade of iPhones on September 12, 2017. It's main changes were an edge-to-edge super retina screen. Touch ID was removed with Face ID introduced. Reuters
The iPhone XS was released on September 21, 2018 and had a Super Retina OLED screen with improved scratch and water resistance. Face ID was faster. Reuters
The iPhone XS was released on September 21, 2018 and had a Super Retina OLED screen with improved scratch and water resistance. Face ID was faster. Reuters
The iPhone XS Max had the largest iPhone screen to date at 6.5 inches. It could handle 3 million pixels. Reuters
The iPhone XS Max had the largest iPhone screen to date at 6.5 inches. It could handle 3 million pixels. Reuters
The iPhone XR was slightly cheaper than the XS and came with a 6.1-inch screen. AFP
The iPhone XR was slightly cheaper than the XS and came with a 6.1-inch screen. AFP
A customer looks at the iPhone 11 at an Apple store in Dubai Mall on September 20, 2019. EPA
A customer looks at the iPhone 11 at an Apple store in Dubai Mall on September 20, 2019. EPA
A man tries out the iPhone 11 Pro in Cupertino, California, on September 10, 2019. AFP
A man tries out the iPhone 11 Pro in Cupertino, California, on September 10, 2019. AFP
Midnight Green was introduced for the iPhone 11 Pro Max, while there was also a new three-camera system. Reuters
Midnight Green was introduced for the iPhone 11 Pro Max, while there was also a new three-camera system. Reuters
Arriving on April 15, 2020, the iPhone SE was for budget-minded customers and was pretty much a replica of the iPhone 8. Its 4.7-inch screen felt rather on the small side compared to the big screens of its big brothers. Apple Inc. / AFP
Arriving on April 15, 2020, the iPhone SE was for budget-minded customers and was pretty much a replica of the iPhone 8. Its 4.7-inch screen felt rather on the small side compared to the big screens of its big brothers. Apple Inc. / AFP
The iPhone 12 on October 13, 2020 introduced a new processor and a screen that offered four times better protection if dropped. Apple / AFP
The iPhone 12 on October 13, 2020 introduced a new processor and a screen that offered four times better protection if dropped. Apple / AFP
The iPhone 12 mini offered a 5.4-inch screen. Getty Images
The iPhone 12 mini offered a 5.4-inch screen. Getty Images
Mr Cook showcases the iPhone 12 Pro during an event at Apple Park in Cupertino, California, on October 13, 2020. This upgrade saw a faster chip, 5G speed, a "camera system that’s killer in low light. A LiDAR Scanner for more realistic AR. And two great sizes to choose from — including our largest display ever". Apple / EPA
Mr Cook showcases the iPhone 12 Pro during an event at Apple Park in Cupertino, California, on October 13, 2020. This upgrade saw a faster chip, 5G speed, a "camera system that’s killer in low light. A LiDAR Scanner for more realistic AR. And two great sizes to choose from — including our largest display ever". Apple / EPA
The iPhone 12 Pro Max was categorised as a 'legacy phone'. Reuters
The iPhone 12 Pro Max was categorised as a 'legacy phone'. Reuters
The new iPhone 13 was unveiled on September 14, 2021. It has a smart data mode which helps battery life, more 5G bands and antenna lines that use material made from recycled plastic water bottles. AFP
The new iPhone 13 was unveiled on September 14, 2021. It has a smart data mode which helps battery life, more 5G bands and antenna lines that use material made from recycled plastic water bottles. AFP
Apple CEO Tim Cook showcasing the third generation iPhone SE featuring 5G and the A15 Bionic chip on March 8, 2022. EPA
Apple CEO Tim Cook showcasing the third generation iPhone SE featuring 5G and the A15 Bionic chip on March 8, 2022. EPA
The Apple iPhone 14, 14 Plus, Pro Max and the Apple iPhone 14 Pro were unveiled during an event on September 7, 2022. It didn’t raise its US prices during one of the worst years for inflation in decades. The biggest addition was emergency calling after a car crash. Bloomberg
The Apple iPhone 14, 14 Plus, Pro Max and the Apple iPhone 14 Pro were unveiled during an event on September 7, 2022. It didn’t raise its US prices during one of the worst years for inflation in decades. The biggest addition was emergency calling after a car crash. Bloomberg
SPEC%20SHEET%3A%20APPLE%20M3%20MACBOOK%20AIR%20(13%22)
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