Gupshup will use Dubai as a springboard to fuel its regional expansion. Getty
Gupshup will use Dubai as a springboard to fuel its regional expansion. Getty
Gupshup will use Dubai as a springboard to fuel its regional expansion. Getty
Gupshup will use Dubai as a springboard to fuel its regional expansion. Getty

Messaging platform Gupshup makes foray into UAE after $1.4bn valuation


Alkesh Sharma
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Conversational messaging platform Gupshup is entering the Middle East market with an office in Dubai after raising $240 million in July that valued the company at more than $1.4 billion.

The San Francisco-based company, which has offices in India and the US, aims to “rapidly expand its customer base” and enter new markets in the Middle East within the next two years.

“A large number of organisations in [the] UAE are focusing on digital transformation and customer engagement … this has created a demand for Gupshup’s conversational messaging platform,” said Sandeep Bedi, vice president of global business development at Gupshup that automates business conversations in different languages.

Founded in 2004, the start-up has raised $340 million this year. Its smart messaging platform enables conversations across more than 30 messaging channels through a single software interface. It creates messaging tools that developers, entrepreneurs and enterprises use to communicate with their customers.

The global conversational technology market, which was valued $4.9billion last year, is expected to grow at an annual rate of 22.6 per cent, according to Vancouver-based research and consultancy firm Emergen Research.

Rising demand for artificial intelligence-driven customer support services is expected to drive the global conversational technology market's revenue growth.

Gupshup's messaging platform handles more than 6 billion messages a month, allowing nearly 40,000 businesses to send messages to nearly a billion users across different channels including text messages, voice notes, Instagram, WhatsApp, mobile web, Android, Facebook Messenger, Twitter, Telegram, Instagram and WeChat.

“Our main objective is to build a better customer engagement experience for our clients and make sure they can reach their customers globally with our conversational messaging capabilities,” said Mr Bedi.

Gupshup, which employs more than 400 employees, also helps businesses set up and run their WhatsApp channels to engage with their customers. It caters to clients from various industries such as e-commerce, financial services, hospitality and travel and tourism.

“The UAE has one of the highest usages of social media and messaging platforms that can be used to provide contextual, real-time conversations between consumers and brands, providing a great business potential for Gupshup,” the company said.

UAE currency: the story behind the money in your pockets
'Young girls thinking of big ideas'

Words come easy for aspiring writer Afra Al Muhairb. The business side of books, on the other hand, is entirely foreign to the 16-year-old Emirati. So, she followed her father’s advice and enroled in the Abu Dhabi Education Council’s summer entrepreneurship course at Abu Dhabi University hoping to pick up a few new skills.

“Most of us have this dream of opening a business,” said Afra, referring to her peers are “young girls thinking of big ideas.”

In the three-week class, pupils are challenged to come up with a business and develop an operational and marketing plan to support their idea. But, the learning goes far beyond sales and branding, said teacher Sonia Elhaj.

“It’s not only about starting up a business, it’s all the meta skills that goes with it -- building self confidence, communication,” said Ms Elhaj. “It’s a way to coach them and to harness ideas and to allow them to be creative. They are really hungry to do this and be heard. They are so happy to be actually doing something, to be engaged in creating something new, not only sitting and listening and getting new information and new knowledge. Now they are applying that knowledge.”

Afra’s team decided to focus their business idea on a restaurant modelled after the Leaning Tower of Pisa. Each level would have a different international cuisine and all the meat would be halal. The pupils thought of this after discussing a common problem they face when travelling abroad.

“Sometimes we find the struggle of finding halal food, so we just eat fish and cheese, so it’s hard for us to spend 20 days with fish and cheese,” said Afra. “So we made this tower so every person who comes – from Africa, from America – they will find the right food to eat.”

rpennington@thenational.ae

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To ensure that your contribution reaches these people, please send the copy of deposit/transfer receipt to: juhi.khan@daralber.ae

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While you're here
UPI facts

More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions

Updated: September 15, 2021, 1:45 PM`