Facebook plans to pay out $1 billion by the end of next year to creators for the content they produce on Facebook and Instagram, the company announced on Wednesday.
The money will be paid to creators for achieving “certain milestones” and for the ads running on their videos on these platforms.
Investing in creators isn't new for us, but I am excited to expand this work over time
Mark Zuckerberg,
Facebook's chief executive
Besides providing seed funding for new creators to encourage them to produce engaging content, Facebook will also offer bonus programmes that pay eligible creators when they use the company’s monetisation tools, it added.
“We want to build the best platforms for millions of creators to make a living, so we're creating new programmes to invest over $1bn to reward creators for great content they create on Facebook and Instagram through 2022,” Mark Zuckerberg, the company’s founder and chief executive, wrote on his Facebook wall.
“Investing in creators isn't new for us, but I am excited to expand this work over time,” he added.
Last month, taking a swipe at Apple, Facebook said it would not take a cut of creators’ revenue until 2023.
“To help more creators make a living on our platforms, we're going to keep paid online events, fan subscriptions, badges and our coming independent news products free for creators until 2023. And when we do introduce a revenue share, it will be less than the 30 per cent that Apple and others take,” Mr Zuckerberg said.
Facebook has built various creative tools — like Live Audio Rooms and Bulletin — and monetisation products like Stars and Affiliate to help original content creators.
Its new bonus programmes will reward a wide variety of creators for sharing content that people enjoy. They will also help creators understand which content performs best for them.
“Our goal is to help as many creators as possible find sustainable, long-term success on our apps,” the company said in a statement.
“Bonus programmes will be seasonal, evolving and expanding over time.”
While some bonus programmes are already available to select creators by invitation, such as Badges and Stars Challenges, the company will also launch a dedicated place for bonuses within the Instagram and Facebook apps where creators can learn about those available to them.
Industry experts said it is one way the California-based firm aims to attract more users and influencers to produce content for its platforms as it contends with other popular services such as Google’s Shorts, ByteDance’s TikTok and Snapchat’s Spotlight.
In May, Alphabet-owned Google started the $100 million YouTube Shorts Fund to attract more users and reward them for their contributions. It said funds will be distributed over the course of 2021-2022 to Shorts users, whose content will go viral.
Facebook said it wants to be transparent as it develops its bonus programmes so “it’s clear to creators where and how they can earn”.
“To do so, we will follow a set of principles to guide how our bonus programmes distribute the investment … [there will be] easy-to-understand requirements that creators can take action on to help them grow their businesses.”
Facebook said it will reward creators who create “original and high-quality content”. It aims to support creators of all sizes across a wide range of verticals, with earning opportunities for a variety of content on its apps.
SPECS
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Our family matters legal consultant
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
Winners
Best Men's Player of the Year: Kylian Mbappe (PSG)
Maradona Award for Best Goal Scorer of the Year: Robert Lewandowski (Bayern Munich)
TikTok Fans’ Player of the Year: Robert Lewandowski
Top Goal Scorer of All Time: Cristiano Ronaldo (Manchester United)
Best Women's Player of the Year: Alexia Putellas (Barcelona)
Best Men's Club of the Year: Chelsea
Best Women's Club of the Year: Barcelona
Best Defender of the Year: Leonardo Bonucci (Juventus/Italy)
Best Goalkeeper of the Year: Gianluigi Donnarumma (PSG/Italy)
Best Coach of the Year: Roberto Mancini (Italy)
Best National Team of the Year: Italy
Best Agent of the Year: Federico Pastorello
Best Sporting Director of the Year: Txiki Begiristain (Manchester City)
Player Career Award: Ronaldinho
At a glance
Global events: Much of the UK’s economic woes were blamed on “increased global uncertainty”, which can be interpreted as the economic impact of the Ukraine war and the uncertainty over Donald Trump’s tariffs.
Growth forecasts: Cut for 2025 from 2 per cent to 1 per cent. The OBR watchdog also estimated inflation will average 3.2 per cent this year
Welfare: Universal credit health element cut by 50 per cent and frozen for new claimants, building on cuts to the disability and incapacity bill set out earlier this month
Spending cuts: Overall day-to day-spending across government cut by £6.1bn in 2029-30
Tax evasion: Steps to crack down on tax evasion to raise “£6.5bn per year” for the public purse
Defence: New high-tech weaponry, upgrading HM Naval Base in Portsmouth
Housing: Housebuilding to reach its highest in 40 years, with planning reforms helping generate an extra £3.4bn for public finances
What are the influencer academy modules?
- Mastery of audio-visual content creation.
- Cinematography, shots and movement.
- All aspects of post-production.
- Emerging technologies and VFX with AI and CGI.
- Understanding of marketing objectives and audience engagement.
- Tourism industry knowledge.
- Professional ethics.
Company Profile
Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million
Lexus LX700h specs
Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor
Power: 464hp at 5,200rpm
Torque: 790Nm from 2,000-3,600rpm
Transmission: 10-speed auto
Fuel consumption: 11.7L/100km
On sale: Now
Price: From Dh590,000
Tips from the expert
Dobromir Radichkov, chief data officer at dubizzle and Bayut, offers a few tips for UAE residents looking to earn some cash from pre-loved items.
- Sellers should focus on providing high-quality used goods at attractive prices to buyers.
- It’s important to use clear and appealing photos, with catchy titles and detailed descriptions to capture the attention of prospective buyers.
- Try to advertise a realistic price to attract buyers looking for good deals, especially in the current environment where consumers are significantly more price-sensitive.
- Be creative and look around your home for valuable items that you no longer need but might be useful to others.
if you go
Jetour T1 specs
Engine: 2-litre turbocharged
Power: 254hp
Torque: 390Nm
Price: From Dh126,000
Available: Now
The specs: 2018 Volkswagen Teramont
Price, base / as tested Dh137,000 / Dh189,950
Engine 3.6-litre V6
Gearbox Eight-speed automatic
Power 280hp @ 6,200rpm
Torque 360Nm @ 2,750rpm
Fuel economy, combined 11.7L / 100km
Disposing of non-recycleable masks
Use your ‘black bag’ bin at home
Do not put them in a recycling bin
Take them home with you if there is no litter bin
- No need to bag the mask
The five pillars of Islam
1. Fasting
2. Prayer
3. Hajj
4. Shahada
5. Zakat
2019 ASIAN CUP FINAL
Japan v Qatar
Friday, 6pm
Zayed Sports City Stadium, Abu Dhabi
North Pole stats
Distance covered: 160km
Temperature: -40°C
Weight of equipment: 45kg
Altitude (metres above sea level): 0
Terrain: Ice rock
South Pole stats
Distance covered: 130km
Temperature: -50°C
Weight of equipment: 50kg
Altitude (metres above sea level): 3,300
Terrain: Flat ice
Engine: 5.6-litre V8
Transmission: seven-speed automatic
Power: 400hp
Torque: 560Nm
Price: Dh234,000 - Dh329,000
On sale: now
Specs
Engine: 51.5kW electric motor
Range: 400km
Power: 134bhp
Torque: 175Nm
Price: From Dh98,800
Available: Now
COMPANY%20PROFILE
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Three ways to boost your credit score
Marwan Lutfi says the core fundamentals that drive better payment behaviour and can improve your credit score are:
1. Make sure you make your payments on time;
2. Limit the number of products you borrow on: the more loans and credit cards you have, the more it will affect your credit score;
3. Don't max out all your debts: how much you maximise those credit facilities will have an impact. If you have five credit cards and utilise 90 per cent of that credit, it will negatively affect your score.
Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
Banned items
Dubai Police has also issued a list of banned items at the ground on Sunday. These include:
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Political flags or banners
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Bikes, skateboards or scooters
