When the players walk out on court in Melbourne for the Australian Open tomorrow it will be obvious how hard they are working to win the match.
But the sweat businesses put in to create the stage for the showdown will be much less visible.
"There are lots of aspects involved. It's a lot deeper than people think," says Greg Sproule, the managing director and vice president of IMG, a media and representation giant heavily involved in sport.
Not only is there the marketing, creation of the logos, sponsorship and the selling and servicing of those packages to consider. There is the signage, the website, social media and hospitality to arrange.
And whom the responsibility for all that falls to depends on the tournament in question.
IMG, which is arguably better known for its management services of big stars such as the current world number one tennis player, Novak Djokovic, works with the organisers of a number of tennis tournaments in different areas. For instance, it helped to organise the recent Mubadala World Tennis Championship on behalf of Flash Entertainment, which owns the tournament. And it is involved in the organisation of many others, the Australian Open included.
"We do not run the Australian Open. That's done by Tennis Australia who do an incredible job, but we assist them in certain areas," says Mr Sproule.
"We assist them in areas like commercial rights, so in finding sponsors for the event and similarly in television distribution," he adds.
And television is an area where sport and business really converge.
"The Australian Open is one of the big four, so its revenue is probably three or four times the amount of a standard ATP event from the television side of things," says Jamie Cunningham, the chief executive of the Professional Sports Group.
Audience figures for Grand Slams such as the Australian Open are enormous, like the prize money on offer, which gives sponsors the chance to reach millions - and be associated with winners.
Aside from the prize money that comes with it, a grand slam win can end up being worth a lot more to a player. But just how much depends on a lot of factors, according to Mr Sproule.
"It depends on their marketability. It depends on to some degree, but not all degree, where they are from and how much they travel around the world. If they speak other languages," he says.
Take Roger Federer, for instance, who comes from Switzerland, a tiny European country. He has a string of sponsorship deals with companies including Nike, Credit Suisse and Rolex.
"He is the greatest tennis player who has ever played the game. He has translated that into impressive commercial success but he is a very special human being in terms of the person he is and the father he is," says Mr Sproule.
IMG, which used to count Federer among its clients, has a department that helps to match-make between players with potential sponsors.
The company helped to set up the partnership between promising Matteo Manassero, a young golfer on the European tour, and the Abu Dhabi Tourism and Culture Authority.
"Golf tourism is very important to [the Abu Dhabi Tourism & Culture Authority] and will be important to Abu Dhabi moving forward because of the kind of tourist golf attracts," says Mr Sproule.
"To have a young man who properly represents Abu Dhabi internationally and can speak eloquently about this great golf destination is a big responsibility."
The value of sponsorship deals can often be significant to sports stars. But it seems like it might be money well spent for the sponsors.
A study by sports marketing research firm Repucom on behalf of Forbes found that Tiger Woods generated US$18.9 million (Dh69.4m) in media value for his sponsors, Nike and Fuse Science, during US golf performances last year.
And Red Bull is another company that has profited from its sports sponsorship, according to Mr Cunningham.
"Red Bull had a really good product and was up against Coca-Cola. They needed to differentiate themselves so they went and created stuff around it, sponsorship content, as well as sponsors around sport to make their brand and proposition work and go further," he says.
Investing in sports sponsorship can come with a range of benefits in areas such as sales and HR and generally just make companies look shinier, better and a bit more polished, says Mr Cunningham.
But as lucrative as they often are to the sportsmen and women, they can also come at a cost.
"More corporate relationships involves more time … more time to dedicate to those partners who have invested in you. That means time away from training and competing," says Mr Sproule.
gduncan@thenational.ae
A%20QUIET%20PLACE
%3Cp%3E%3Cstrong%3EStarring%3A%3C%2Fstrong%3E%20Lupita%20Nyong'o%2C%20Joseph%20Quinn%2C%20Djimon%20Hounsou%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3EMichael%20Sarnoski%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%204%2F5%3C%2Fp%3E%0A
All you need to know about Formula E in Saudi Arabia
What The Saudia Ad Diriyah E-Prix
When Saturday
Where Diriyah in Saudi Arabia
What time Qualifying takes place from 11.50am UAE time through until the Super Pole session, which is due to end at 12.55pm. The race, which will last for 45 minutes, starts at 4.05pm.
Who is competing There are 22 drivers, from 11 teams, on the grid, with each vehicle run solely on electronic power.
Feeding the thousands for iftar
Six industrial scale vats of 500litres each are used to cook the kanji or broth
Each vat contains kanji or porridge to feed 1,000 people
The rice porridge is poured into a 500ml plastic box
350 plastic tubs are placed in one container trolley
Each aluminium container trolley weighing 300kg is unloaded by a small crane fitted on a truck
Skewed figures
In the village of Mevagissey in southwest England the housing stock has doubled in the last century while the number of residents is half the historic high. The village's Neighbourhood Development Plan states that 26% of homes are holiday retreats. Prices are high, averaging around £300,000, £50,000 more than the Cornish average of £250,000. The local average wage is £15,458.
CONFIRMED%20LINE-UP
%3Cp%3EElena%20Rybakina%20(Kazakhstan)%3Cbr%3EOns%20Jabeur%20(Tunisia)%3Cbr%3EMaria%20Sakkari%20(Greece)%3Cbr%3EBarbora%20Krej%C4%8D%C3%ADkov%C3%A1%20(Czech%20Republic)%3Cbr%3EBeatriz%20Haddad%20Maia%20(Brazil)%3Cbr%3EJe%C4%BCena%20Ostapenko%20(Latvia)%3Cbr%3ELiudmila%20Samsonova%3Cbr%3EDaria%20Kasatkina%3Cbr%3EVeronika%20Kudermetova%3Cbr%3ECaroline%20Garcia%20(France)%3Cbr%3EMagda%20Linette%20(Poland)%3Cbr%3ESorana%20C%C3%AErstea%20(Romania)%3Cbr%3EAnastasia%20Potapova%3Cbr%3EAnhelina%20Kalinina%20(Ukraine)%3Cbr%3EJasmine%20Paolini%20(Italy)%3Cbr%3EEmma%20Navarro%20(USA)%3Cbr%3ELesia%20Tsurenko%20(Ukraine)%3Cbr%3EEmma%20Raducanu%20(Great%20Britain)%20%E2%80%93%20wildcard%3C%2Fp%3E%0A
Fight card
Preliminaries:
Nouredine Samir (UAE) v Sheroz Kholmirzav (UZB); Lucas Porst (SWE) v Ellis Barboza (GBR); Mouhmad Amine Alharar (MAR) v Mohammed Mardi (UAE); Ibrahim Bilal (UAE) v Spyro Besiri (GRE); Aslamjan Ortikov (UZB) v Joshua Ridgwell (GBR)
Main card:
Carlos Prates (BRA) v Dmitry Valent (BLR); Bobirjon Tagiev (UZB) v Valentin Thibaut (FRA); Arthur Meyer (FRA) v Hicham Moujtahid (BEL); Ines Es Salehy (BEL) v Myriame Djedidi (FRA); Craig Coakley (IRE) v Deniz Demirkapu (TUR); Artem Avanesov (ARM) v Badreddine Attif (MAR); Abdulvosid Buranov (RUS) v Akram Hamidi (FRA)
Title card:
Intercontinental Lightweight: Ilyass Habibali (UAE) v Angel Marquez (ESP)
Intercontinental Middleweight: Amine El Moatassime (UAE) v Francesco Iadanza (ITA)
Asian Featherweight: Zakaria El Jamari (UAE) v Phillip Delarmino (PHI)
Real estate tokenisation project
Dubai launched the pilot phase of its real estate tokenisation project last month.
The initiative focuses on converting real estate assets into digital tokens recorded on blockchain technology and helps in streamlining the process of buying, selling and investing, the Dubai Land Department said.
Dubai’s real estate tokenisation market is projected to reach Dh60 billion ($16.33 billion) by 2033, representing 7 per cent of the emirate’s total property transactions, according to the DLD.
The White Lotus: Season three
Creator: Mike White
Starring: Walton Goggins, Jason Isaacs, Natasha Rothwell
Rating: 4.5/5
The specs
Engine: 1.5-litre 4-cyl turbo
Power: 194hp at 5,600rpm
Torque: 275Nm from 2,000-4,000rpm
Transmission: 6-speed auto
Price: from Dh155,000
On sale: now
The specs
Engine: 6.2-litre V8
Transmission: ten-speed
Power: 420bhp
Torque: 624Nm
Price: Dh325,125
On sale: Now
Coal Black Mornings
Brett Anderson
Little Brown Book Group
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
