Etisalat and du face the prospect of a new rival in the lucrative UAE market, which may well be good news for customers as a 'virtual' alternative could spur changes. Tom Gara reports
All good things come to an end, and for the two companies running the UAE's telecommunications infrastructure, the end of business as usual will begin in the coming year.
Since du broke 30 years of monopoly in 2007, Etisalat has posted record profits and grown at a breakneck pace, domestically and internationally. And du has rapidly emerged as a serious competitor in one of the world's most profitable markets, posting margins of more than 50 per cent and breaking even in just 18 months.
For consumers, the story is mixed. Prices have come down and real choice is emerging in the mobile market. Despite remaining a popular target for complaints, Etisalat's customer service system has improved significantly.
But in some areas, prices remain high. Despite a regulatory system designed to enable competition, the UAE internet market remains divided into geographic monopolies, severely limiting customer the choice of internet access provider. And international calling costs remain steep.
Both companies benefit from the duopoly. For du, the position as Etisalat's only competitor means that it stands to gain in any area where the latter may lag. For Etisalat, the power of inertia - and the lack of a system to "port" your phone number to another operator - means its customers are sticking where they are.
The Telecommunications Regulatory Authority (TRA) has said du would be given a three-year grace period, with no new competitors, to become sustainable and profitable. That period is coming to an end and those in the know say the regulator is already commissioning studies on the best way to move competition forward through new market participants. One assumption it is safe to make is that the next operator to launch here will not invest billions of dirhams building a new network, as Etisalat and du have done.
The UAE is a small country now blanketed by a high-speed mobile network, with a fibre-optic internet system to reach almost every home and office in the country by next year. There are already more than two mobile phone subscribers for every man, woman and child, meaning a new operator would be unlikely to attract hundreds of thousands of new customers every quarter as has been done in recent years.
These factors mean the economic logic of building an entirely new network is simply not there, and the costs of a third set of mobile transmission towers popping up in every neighbourhood in the country would not be paid back by significantly better service.
This all points to a "virtual" network operator being the most likely to emerge. Virtual operators purchase access to an existing infrastructure network and resell it under their own brand with their own customer service and marketing. Such a network can be launched quickly, cheaply and with a maximum focus on customer service and unique offerings.
There are a number of international examples of how virtual networks can bring something new to a market. In Oman, Hala FM, a radio station part-owned by the MBC broadcasting group, has launched Halafon. The virtual network targets Hala FM's young listeners, with a tight integration between the phone service and the radio station.
In Japan, Nokia operates a virtual network for customers of Vertu, the brand of high-end mobile handsets owned by the Finnish manufacturer. The Vertu virtual network is built around luxury and exclusivity, incorporating a personal concierge service and private events for subscribers.
And in the UK, the Blyk virtual network offers a free mobile service to teenage customers, earning revenues from advertisers rather than callers. In return for accepting a number of multimedia advertisements sent to their phones each day, Blyk customers are given a free monthly allowance of calls and text messages.
Virtual networks need not be built on a gimmick or a new business model. The Virgin Mobile network in the US applied the same branding savvy and focus on quality customer experiences that Sir Richard Branson is famous for across the globe. He recently announced the sale of the network in a deal that included stock valued at $483 million (Dh1.77bn). A report in The Times said Virgin was considering using some of the proceeds to invest in virtual network opportunities in the Middle East.
The UAE has no shortage of companies interested in running such a network, from media operators to mobile retailers. Vodafone, which recently became the Arab world's last mobile monopoly in Qatar, has said its entrance into the Gulf state had made it more comfortable running networks as joint ventures with local partners (Vodafone Qatar is a partnership between Vodafone and the government-owned Qatar Foundation).
A previous reluctance to enter such partnerships meant Vodafone has largely avoided the Middle East, but persistent rumours say the company is looking very closely at the UAE.
The system that licenses telecoms companies, including mobile operators, is theoretically open for applications from any interested party.
In practice, however, the decision in most countries to allow a new mobile operator into the market often has a political dimension. For instance, telecoms is one of the UAE's strategic national industries, with Etisalat the nation's largest public company (and a leading employer).
Regardless of how it happens, a third network provider would be welcome news for customers.
tgara@thenational.ae
F1 The Movie
Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem
Director: Joseph Kosinski
Rating: 4/5
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COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3EName%3A%20%3C%2Fstrong%3ESmartCrowd%0D%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3E2018%0D%3Cbr%3E%3Cstrong%3EFounder%3A%20%3C%2Fstrong%3ESiddiq%20Farid%20and%20Musfique%20Ahmed%0D%3Cbr%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EDubai%0D%3Cbr%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EFinTech%20%2F%20PropTech%0D%3Cbr%3E%3Cstrong%3EInitial%20investment%3A%20%3C%2Fstrong%3E%24650%2C000%0D%3Cbr%3E%3Cstrong%3ECurrent%20number%20of%20staff%3A%3C%2Fstrong%3E%2035%0D%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%20%3C%2Fstrong%3ESeries%20A%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EVarious%20institutional%20investors%20and%20notable%20angel%20investors%20(500%20MENA%2C%20Shurooq%2C%20Mada%2C%20Seedstar%2C%20Tricap)%3C%2Fp%3E%0A
The specs
Engine: 3.5-litre V6
Power: 272hp at 6,400rpm
Torque: 331Nm from 5,000rpm
Transmission: 8-speed auto
Fuel consumption: 9.7L/100km
On sale: now
Price: Dh149,000
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MATCH INFO
Juventus 1 (Dybala 45')
Lazio 3 (Alberto 16', Lulic 73', Cataldi 90 4')
Red card: Rodrigo Bentancur (Juventus)
Match info
Manchester United 1
Fred (18')
Wolves 1
Moutinho (53')
Prophets of Rage
(Fantasy Records)
THE SPECS
Engine: Four-cylinder 2.5-litre
Transmission: Seven-speed auto
Power: 165hp
Torque: 241Nm
Price: Dh99,900 to Dh134,000
On sale: now
UAE rugby in numbers
5 - Year sponsorship deal between Hesco and Jebel Ali Dragons
700 - Dubai Hurricanes had more than 700 playing members last season between their mini and youth, men's and women's teams
Dh600,000 - Dubai Exiles' budget for pitch and court hire next season, for their rugby, netball and cricket teams
Dh1.8m - Dubai Hurricanes' overall budget for next season
Dh2.8m - Dubai Exiles’ overall budget for next season
UAE and Russia in numbers
UAE-Russia ties stretch back 48 years
Trade between the UAE and Russia reached Dh12.5 bn in 2018
More than 3,000 Russian companies are registered in the UAE
Around 40,000 Russians live in the UAE
The number of Russian tourists travelling to the UAE will increase to 12 percent to reach 1.6 million in 2023
Meydan race card
6.30pm: Maiden Dh 165,000 1,600m
7.05pm: Handicap Dh 185,000 2,000m
7.40pm: Maiden Dh 165,000 1,600m
8.15pm: Handicap Dh 190,000 1,400m
8.50pm: Handicap Dh 175,000 1,600m
9.25pm: Handicap Dh 175,000 1,200m
10pm: Handicap Dh 165,000 1,600m
The candidates
Dr Ayham Ammora, scientist and business executive
Ali Azeem, business leader
Tony Booth, professor of education
Lord Browne, former BP chief executive
Dr Mohamed El-Erian, economist
Professor Wyn Evans, astrophysicist
Dr Mark Mann, scientist
Gina MIller, anti-Brexit campaigner
Lord Smith, former Cabinet minister
Sandi Toksvig, broadcaster
THE RESULTS
5pm: Maiden (PA) Dh80,000 1,400m
Winner: Alnawar, Connor Beasley (jockey), Helal Al Alawi (trainer)
5.30pm: Maiden (PA) Dh80,000 1,400m
Winner: Raniah, Noel Garbutt, Ernst Oertel
6pm: Handicap (PA) Dh90,000 2,200m
Winner: Saarookh, Richard Mullen, Ana Mendez
6.30pm: Sheikh Zayed bin Sultan Al Nahyan Jewel Crown (PA) Rated Conditions Dh125,000 1,600m
Winner: RB Torch, Tadhg O’Shea, Eric Lemartinel
7pm: Al Wathba Stallions Cup Handicap Dh70,000 1,600m
Winner: MH Wari, Antonio Fresu, Elise Jeane
7.30pm: Handicap Dh90,000 1,600m
Winner: Mailshot, Royston Ffrench, Salem bin Ghadayer
Tips to stay safe during hot weather
- Stay hydrated: Drink plenty of fluids, especially water. Avoid alcohol and caffeine, which can increase dehydration.
- Seek cool environments: Use air conditioning, fans, or visit community spaces with climate control.
- Limit outdoor activities: Avoid strenuous activity during peak heat. If outside, seek shade and wear a wide-brimmed hat.
- Dress appropriately: Wear lightweight, loose and light-coloured clothing to facilitate heat loss.
- Check on vulnerable people: Regularly check in on elderly neighbours, young children and those with health conditions.
- Home adaptations: Use blinds or curtains to block sunlight, avoid using ovens or stoves, and ventilate living spaces during cooler hours.
- Recognise heat illness: Learn the signs of heat exhaustion and heat stroke (dizziness, confusion, rapid pulse, nausea), and seek medical attention if symptoms occur.
Brief scores:
Toss: Kerala Knights, opted to fielf
Pakhtoons 109-5 (10 ov)
Fletcher 32; Lamichhane 3-17
Kerala Knights 110-2 (7.5 ov)
Morgan 46 not out, Stirling 40
Racecard
%3Cp%3E6pm%3A%20The%20Madjani%20Stakes%20%E2%80%93%20Group%202%20(PA)%20Dh97%2C500%20(Dirt)%201%2C900m%3Cbr%3E6.35pm%3A%20Graduate%20Stakes%20%E2%80%93%20Conditions%20(TB)%20Dh100%2C000%20(D)%201%2C400m%3Cbr%3E7.10pm%3A%20Longines%20Dolcevita%20Collection%20%E2%80%93%20Maiden%20(TB)%20Dh82%2C500%20(D)%201%2C400m%3Cbr%3E7.45pm%3A%20Longines%20Legend%20Driver%20Collection%20%E2%80%93%20Maiden%20(TB)%20Dh82%2C500%20(D)%201%2C600m%3Cbr%3E8.20pm%3A%20Longines%20Master%20Collection%20%E2%80%93%20Handicap%20(TB)%20Dh105%2C000%20(D)%201%2C200m%3Cbr%3E8.55pm%3A%20Longines%20Record%20Collection%20%E2%80%93%20Handicap%20(TB)%20Dh87%2C500%20(D)%202%2C200m%3Cbr%3E9.30pm%3A%20Longines%20Spirit%20Collection%20%E2%80%93%20Handicap%20(TB)%20Dh87%2C500%20(D)%201%2C600m%3C%2Fp%3E%0A
Second Test
In Dubai
Pakistan 418-5 (declared)
New Zealand 90 and 131-2 (follow on)
Day 3: New Zealand trail by 197 runs with 8 wickets remaining
Who is Ramon Tribulietx?
Born in Spain, Tribulietx took sole charge of Auckland in 2010 and has gone on to lead the club to 14 trophies, including seven successive Oceania Champions League crowns. Has been tipped for the vacant New Zealand national team job following Anthony Hudson's resignation last month. Had previously been considered for the role.
GAC GS8 Specs
Engine: 2.0-litre 4cyl turbo
Power: 248hp at 5,200rpm
Torque: 400Nm at 1,750-4,000rpm
Transmission: 8-speed auto
Fuel consumption: 9.1L/100km
On sale: Now
Price: From Dh149,900
Top tips to avoid cyber fraud
Microsoft’s ‘hacker-in-chief’ David Weston, creator of the tech company’s Windows Red Team, advises simple steps to help people avoid falling victim to cyber fraud:
1. Always get the latest operating system on your smartphone or desktop, as it will have the latest innovations. An outdated OS can erode away all investments made in securing your device or system.
2. After installing the latest OS version, keep it patched; this means repairing system vulnerabilities which are discovered after the infrastructure components are released in the market. The vast majority of attacks are based on out of date components – there are missing patches.
3. Multi-factor authentication is required. Move away from passwords as fast as possible, particularly for anything financial. Cybercriminals are targeting money through compromising the users’ identity – his username and password. So, get on the next level of security using fingertips or facial recognition.
4. Move your personal as well as professional data to the cloud, which has advanced threat detection mechanisms and analytics to spot any attempt. Even if you are hit by some ransomware, the chances of restoring the stolen data are higher because everything is backed up.
5. Make the right hardware selection and always refresh it. We are in a time where a number of security improvement processes are reliant on new processors and chip sets that come with embedded security features. Buy a new personal computer with a trusted computing module that has fingerprint or biometric cameras as additional measures of protection.
Abu Dhabi race card
5pm Abu Dhabi Fillies Classic Prestige | Dh110,000 | 1,400m
5.30pm Abu Dhabi Colts Classic Prestige | Dh110,000 | 1,400m
6pm Abu Dhabi Championship Listed | Dh180,000 | 1,600m
6.30pm Maiden | Dh80,000 | 1,600m
7pm Wathba Stallions Cup Handicap | Dh80,000 | 1,400m
7.30pm Handicap (TB) |Dh100,000 | 2,400m
